Licensing.biz
MODA International Marketing has revealed a new licensing partnership for Le Tour de France.
Cycle Force Group has been granted a licence by Amaury Sport Organisation – the official organiser of the tournament – to produce a full range of bicycles, parts and accessories from spring 2010 in the US, UK and Europe.
Distribution will be through mass retailers, sporting goods stores, distributors and online retailers.
Cycle Force Group has aligned itself with Messingschlager GmbH, an import company of bicycle parts and accessories with distribution throughout Europe, as its strategic distribution partner for Tour de France products.
http://www.licensing.biz/news/4316/Tour-de-France-signs-Cycle-Force-Group
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The Total Licensing Report
MODA International Marketing has announced a licensing agreement between client The Henry Ford and Dearborn Sausage Company, Inc. to create a line of meat products under the Greenfield Village-Rooted in the American Farm brand.
Using recipes from Greenfield Village, Dearborn Sausage will develop offerings including dried sausage, hams, meat sticks, and hot dogs. Product will begin shipping to grocery, mass, convenience stores, and auto travel centers in early spring.
Brandora
Le Tour Toujours – The Tour Everyday
MODA International Marketing is pleased to announce a new licensing partnership for Le Tour de France. Cycle Force Group has been granted a license by Amaury Sport Organization (ASO), the official organizer of Le Tour de France. MODA International Marketing is the exclusive agency for Le Tour de France in North America, United Kingdom and Brazil and is responsible for putting the deal together.
Cycle Force Group is a leading manufacturer of bicycles and accessories located in Ames, IA. Cycle Force Group will offer a full range of Le Tour de France bicycle, parts and accessories beginning in Spring 2010 in North America, United Kingdom and Europe. Distribution will be through mass retailers, sporting good stores, distributors and online retailers. Cycle Force Group has aligned themselves with Messingschlager GmbH & Co. a leading import company of bicycle parts and accessories with distribution throughout Europe as their strategic distribution partner for Tour de France products.
THE TOUR DE FRANCE _ the Tour Everyday is a brand that we fully expect will dominate the dynamic and growing bike and accessories categories, according the MODA. The Tour de France delivers a highly regarded and well_known global brand that will add a fresh, exciting positioning and experience in the cluttered “cycling’ space. After all, this global iconic cycling brand with over 100 year heritage stands for one of the most difficult, strenuous, endurance sporting events of all time. The Tour’s name on cycling products naturally extends this experience and authority from a 3 week event to everyday, The Tour Every Day.
License! Global
Top 100 Global Licensors
National Trust for Historic Preservation
$215M (Est.) (Private)
Michelle Alfandari, president, MODA International Marketing, Inc., +1.212.687.7640
Gaining trust with consumers, the National Trust licensing program experienced continued growth in 2008, through key initiatives that included an expanded product assortment at Lowe’s Home Centers, consisting of the licensor’s molding collection, with six authentic American designs inspired by America’s Landmarks. In addition, licensee Valspar continues to grow its paint program with new in-store merchandising of products featuring historic colors. In home furnishings, Hammary launched its Classic Modern furniture collection under its brand Design in America-The National Trust. Key drivers this year will focus on National Trust’s sustainability initiative, Preservation is Green, while also continuing the rollout of molding designs and new categories in Lowe’s stores.
Reprinted with permission of the publisher. LICENSE! Global magazine, APRIL 2009, Advanstar Communications.
License! Global
Top 100 Global Licensors
INVISTA
$160M (Est.) (Public)
Chiaretto Calo, Global Licensing & Business Development Director, INVISTA, +39 (02) 392 02032; Michelle Alfandari, president, MODA International Marketing, Inc., +1.212.687.7640
Extending from the world’s leading fashion and fiber brand, the Lycra licensing program remained strong in 2008 in the highly competitive cosmetics category. Significant drivers included the worldwide launch of the new Rimmel Lycra French Manicure patented formula with vitamins and micro-sized minerals for up to 10 days of durable color. Print advertising campaigns and strong in-store displays — both POS and off-shelf — continued to provide strength to sustain market share. This year, initiatives for Lycra cosmetics growth will include introductions for Rimmel Lycra Pro Max for nails with an advanced nailbrush, new Astor Lycra Shine Deluxe Lip Gloss and new Astor Lycra Volume Diva Mascara.
Reprinted with permission of the publisher. LICENSE! Global magazine, APRIL 2009, Advanstar Communications.
License! Global
MODA International Marketing, Inc.
$550M (Est.) (private)
Michelle Alfandari, president, +1.212.687.7640
In 2008, MODA International Marketing’s client roster expanded to include America’s VetDogs, The Veteran’s K-9 Corps and Sgt. Vetdogs. Licensed brand extension programs included Le Tour de France, The Henry Ford, Bushnell, Audiovox, The New York Times and the National Trust for Historic Preservation. Key growth initiatives for MODA this year focus on the addition of new clients nationally and globally, new licensees on behalf of existing clients and new channels of distribution and territories. New clients include Lycra (INVISTA), Bollé, Bushnell, Hoppes and Tasco, Greenfield Village, the Dakar Rally, Advent, Acoustic Research, Jensen, Terk, Unipal Corrugated Pallets and Prism Industries.
Reprinted with permission of the publisher. LICENSE! Global magazine, APRIL 2009, Advanstar Communications.
License! Global Weekly E-news
MODA Reveals NYTimes, Ford, Tour de France Deals
A New York Times handheld game, a Henry Ford apparel line and Tour de France pop-up books will hit store shelves soon, according to MODA International Marketing.
The New York Times has paired up with Franklin Electronic Publishers to create a handheld device based on the newspaper’s card game, Set. The portable electronic game features a color LCD display, four versions of the game and various difficulty levels. It will be available in May at bookstores, catalogs, warehouse clubs, specialty retailers, toy stores, mass and mid-tier department stores for $29.95. The game currently appears in The New York Times‘ crossword and game pages, as well as on its Web site. Set is developed by Fountain Hills, Ariz.-based Set Enterprises.
Also, historical destination company The Henry Ford selected Bell Ranger Apparel for a line of T-shirts, fleece, headwear, bags and accessories featuring art from The Henry Ford Photo Archive. The clothing collection is set to debut on April 1 at department stores, specialty stores and sporting goods, retailing from $15 to $30. The Henry Ford company operates five venues, including The Henry Ford Museum, Greenfield Village, The Henry Ford IMAX Theatre, The Benson Ford Research Center and The Ford Rouge Factory Tour.
Amaury Sport Organization, organizer of Le Tour de France, has tapped Paintbox Press to create and publish pop-up books inspired by the cycling event for North America, the U.K. and European markets. Pop-Up Tour de France is slated for a summer 2009 release at bookstores, specialty retailers, Internet, direct mail and on-site at the race for $36.
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MODA Signs Headsweats for Le Tour de France
Licensing show exhibitor MODA International (Booth #5806) recently signed Headsweats for headwear for Le Tour de France, owned by the French Amaury Sport Organization (ASO). A line of Le Tour de France licensed headwear including technical hats, caps, visors made from moisture-wicking materials or cotton twill will launch in spring 2009 through bike shops, sporting good stores, mass merchants and online retailers in the U.S. and Canada. ASO belongs to the French press group Philippe Amaury Publications, which owns l’Equipe, France Football, l’Equipe Magazine, VÈlo Magazine, Le Parisien and Aujourd’hui, as well as l’Equipe TV in France.
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MODA Announces New Licenses
The Henry Ford, a history destination located in Dearborn, MI, has entered into a license agreement with the Franklin Mint for a die-cast of the 1941 Lincoln Continental Edsel Ford’s Dream Car — LE. The Agreement was handled by MODA International Marketing, the licensing agency representing The Henry Ford and is a co-license with Ford Motor Co.
In addition, Bushnell Outdoor Products has announced that Bell Ranger has been licensed to develop a new line of apparel for men, women and kids under its “Bushnell” trademark. Bushnell apparel will be introduced at the January 2009 SHOT show and will be distributed in sporting goods, department stores, and more.
Finally, Headsweats, a leading manufacturer of performance and sports branded headwear has been granted the license by Amaury Sport Organization (referred to as ASO, owner and organizer of Le Tour De France). A new line of Le Tour De France licensed headwear including technical hats, caps, and visors made from moisture-wicking materials or high-quality cotton twill will launch in the spring through bike shops, sporting good stores, mass merchants, and online retailers in the U.S. and Canada.
Royalties
Motor Vehicle Licensing
MODA International
MODA International Marketing is representing Henry’s Garage, a brand of The Henry Ford, for car care products and accessories. The Henry Ford is a history destination located in Dearborn, Mich., and includes Henry Ford Museum, Greenfield Village, The Henry Ford IMAX Theatre, The Benson Ford Research Center, and The Ford Rouge Factory Tour.
MODA is seeking licensees for wash and wax tools and supplies; paint, sand, and restoration tools and supplies; maintenance tools and supplies; repair tools; innovative accessories; and safety & security items.
