The New York Post
Let’s play 2! Slugger Joe still pitching joe
By JAMES COVERT
Last Updated: 1:07 PM, August 29, 2012
Posted: 11:39 PM, August 28, 2012
Yankee Clipper? How about a Yankees espresso sipper.
Arizona Beverages is limbering up to launch a new, caffeinated cold drink in a can — and is angling to score another hit by slapping Joe DiMaggio’s image on it.
This time, the iced-tea giant based in Woodbury, NY, has created a “lightly carbonated espresso drink” that will be called “Joltin’ Joe” in honor of the baseball legend.
Slated to hit stores next week across the Big Apple, the 15.5-ounce beverage will carry 80 milligrams of caffeine — more than twice the amount in Arizona’s most caffeinated variety of iced tea. At the same time, it will contain less than half the sugar.
“We’ve been seeing the trend in coffee increasing — it’s a natural energy drink,” said Arizona spokeswoman Jackie Harrigan.
In a twist, DiMaggio is pictured wearing a cap that says “USA” instead of a Yankees cap.
“We didn’t even ask” the Yankees for permission to use their logo, said Elizabeth Kanna, who heads up media and marketing for Joe DiMaggio LLC.
Joltin’ Joe will be rolled out nationwide by the middle of September. The venture is kicking off with coffee 13 years after his death, and 70 years after his 56-game hitting streak.
“We felt the Joe DiMaggio brand seamlessly extended into coffee and energy,” said Michelle Alfandari, who handles licensing for the Joe DiMaggio estate.
DiMaggio, the Hall of Famer who played from 1936 to 1951, will be remembered by younger fans as the TV pitchman for Mr. Coffee for roughly 15 years, beginning in 1973.
Newsday
Joltin’ Joe inspires new AriZona Beverages drink
Thursday August 30, 2012 12:36 PM By Keiko Morris
AriZona Beverages’ new caffeinated drink featuring Joe DiMaggio.
The iconic image of sports hero Joe DiMaggio will join other legendary athletic figures who have inspired drinks created by Woodbury-based AriZona Beverages USA.
Joltin’ Joe’s drink: a lightly carbonated espresso.
“The Joltin’ Joe drink will evoke DiMaggio’s timeless legacy — not only his greatness on the field but the way he symbolized the potential greatness we all yearn to see in ourselves,” the company said in a news release.
Joltin’ Joe’s young face graces the front of the 16-ounce can, which also features other historical photos and headlines from his 56-game hitting streak in 1941. One feature was altered — his cap reads “USA” instead of the Yankees’ “NY” logo.
“He inspired America,” said Michelle Alfandari, a managing member of Joe DiMaggio Llc, which has the rights to license and market all intellectual property of Joe DiMaggio, including his name, nickname and image. “He brought a nation together. Every time he got up to hit, everyone wanted him to make a hit because he represented something bigger.”
The Joltin’ Joe drink is all natural and made with all espresso, the company said. It contains 80 milligrams of RebA, which the company describes as a natural sweetener derived from the stevia leaf, and has 50 calories per eight-ounce serving — or 100 calories per can. The drink will be in stores by mid-September.
The new drink will be added to AriZona Beverages’ athlete-inspired products, including the Arnold Palmer Half & Half (half tea and lemonade) and Jack Nicklaus’ Golden Bear lemonade lines.
The collaboration between AriZona Beverages, the maker of AriZona Iced Tea, and Joe DiMaggio Llc arose out of a meeting at a trade show. The partnership was a natural fit, said Elizabeth Kanna, a managing member of Joe DiMaggio Llc.
“There is perseverance and determination and a lot of the attributes of what makes up Joe DiMaggio in AriZona,” Kanna said.
Foxnews.com
Joe DiMaggio Espresso Drink to Hit Stores
Bevnet
Joe DiMaggio Pitching New Coffee Drink for AriZona
Ray Latif|August 30, 2012 11:44 am
AriZona is swinging for the fences with a new coffee drink bearing the name of legendary baseballer Joe DiMaggio. Joltin’ Joe is a lightly carbonated espresso beverage made with 80 mg of caffeine, and sweetened with Reb A stevia. The drink contains 100 calories per 16 oz. can, which is wrapped with a sepia-colored photo of DiMaggio as well as black and white images and newspaper headlines touting the outfielder’s storied career.
“We’ve had great success in the tea market, and Joltin’ Joe is our foray into the coffee category where we expect the same levels of success,” said Jackie Harrigan, the Global Communications Director for AriZona Beverages.
Interestingly, the new product does not feature any mention of the New York Yankees, the team that DiMaggio played for throughout his career. And instead of the famous black Yankees cap that DiMaggio wore in his 15 years with the team, DiMaggio wears a – presumably Photoshopped – “USA” cap in the imagery.
Joltin’ Joe will debut in the New York metro next month and roll out nationally throughout the year.
Here is AriZona’s press release about Joltin’ Joe:
NEW YORK, Aug. 30, 2012 /PRNewswire/ — AriZona Beverages is excited to announce Joltin’ Joe: a lightly carbonated espresso drink created in honor of the American icon and sports legend Joe DiMaggio.
AriZona is an all-American company and was founded on the principles of perseverance and hard work, principles which DiMaggio embodied, along with grace, humility and the promise of the American Dream. The Joltin’ Joe drink will evoke DiMaggio’s timeless legacy – not only his greatness on the field but the way he symbolized the potential for greatness we all yearn to see in ourselves.
Joltin’ Joe is a light, all-natural drink that is perfect for a morning caffeine kick or late afternoon pick-me-up. Made with natural espresso coffee. Joltin’ Joe has a clean, smooth taste followed by a subtle, bubbly effect.
Joltin’ Joe contains 80mg of caffeine, RebA – a natural sweetener derived from the stevia leaf, and only 50 calories per 8-ounce serving. And, like all AriZona beverages, it contains no artificial flavors, colors or preservatives.
Joltin’ Joe is packaged in 16-ounce aluminum cans that feature Joe DiMaggio as well as historical photos and headlines from his 56-game hitting streak that captured the nation’s attention and imagination – a record unbroken to this day. The beverage will be available in New York metro area in mid-September and will continue to roll out nationally throughout the year.
AriZona Beverages is thrilled to add Joltin’ Joe to its growing portfolio of iconic athlete beverages. Now, in addition to the widely popular Arnold Palmer half & half and Jack Nicklaus’ Golden Bear lines, Joe DiMaggio’s carbonated espresso drink, Joltin’ Joe, has officially joined AriZona’s hall of fame.
For more information on this or any other AriZona beverage, please visit www.drinkarizona.com
About AriZona
AriZona Beverages USA, LLC was founded in Brooklyn in 1971 by Don Vultaggio and John Ferolito and to this day remains a privately held and family-run American business based in Woodbury, NY. AriZona Beverages—makers of AriZona Iced Tea, waters, juices, energy drinks, sports drinks and powdered tea mixes —is the number one ready-to-drink tea in North America and has begun worldwide expansion starting with South America, Europe and Asia. AriZona’s mission is to create the highest quality products, that not only look great, but taste great and are affordable for people to buy. For more information, visit www.drinkarizona.com
http://www.bevnet.com/news/2012/joe-dimaggio-pitching-new-coffee-drink-for-arizona
License! Global
AriZona Plans Joe DiMaggio Coffee
Publish date: Aug 31, 2012
The Joe DiMaggio brand has teamed up with AriZona Beverages for a new coffee drink–Joltin’ Joe–in a deal brokered by Moda Licensing.
Joltin’ Joe Sparkling Espresso, a lightly carbonated ready-to-drink espresso, will be available across the U.S. in mid-September. The deal also represents AriZona Beverages’ first foray into coffee drinks.
“The fact that AriZona built a successful business on the principles of perseverance and hard work, principles which DiMaggio embodied, certainly played into our decision to approach them,” says Michelle Alfandari, managing member of the Joe DiMaggio brand, Moda Licensing. “The Joltin’ Joe drink will evoke DiMaggio’s timeless legacy–not only his greatness on the field but the way he symbolized the potential for greatness we all yearn to see in ourselves.”
The coffee drink will be packaged in an aluminum can featuring images of DiMaggio and historical headlines, including the headline from DiMaggio’s 56-game hitting streak, a record that remains unbroken.
“The Joltin’ Joe brand seamlessly extends to coffee and energy so launching our first beverage product with a ready-to-drink sparkling espresso is consistent with our strategy to build a large footprint in the food and beverage category,” says Alfandari.
LIMA
Joe DiMaggio, LLC inks Joltin’ Joe drink deal with AriZona Beverages
Posted by Marty Brochstein | August 30, 2012
Joltin’ Joe Espresso beverage to launch nationwide in September
Hollywood, Fla (August 30, 2012) – Joe DiMaggio’s iconic brand has teamed with AriZona Beverages to launch a new drink, called Joltin’ Joe™ which will be available nationwide from mid-September.
Joltin’ Joe is a smooth-tasting, lightly carbonated ready-to-drink espresso that can be enjoyed whenever there is a need for a refreshing jolt of inspiration, and taste.
Aplty named, this all-natural sparkling espresso delivers a jolt of energy either for a morning caffeine kick or for energy throughout the day. Joltin’ Joe is made with natural espresso coffee and contains no artificial flavors, colors or preservatives.
“The Joltin’ Joe brand seamlessly extends to coffee and energy so launching our first beverage product with a ready-to-drink sparkling espresso is consistent with our strategy to build a large footprint in the food and beverage category,” says Michelle Alfandari, managing member of Joe DiMaggio, LLC who heads up licensing for the company.
Joltin’ Joe joins an impressive portfolio of iconic athlete beverages Arizona Beverages has created. Joe DiMaggio’s carbonated espresso drink, Joltin’ Joe, has officially joined AriZona’s hall of fame.
“We’ve had great success in the tea market and Joltin’ Joe is our foray into the coffee category where we expect the same levels of success,” says Jackie Harrigan, Global Communications Director for AriZona Beverages.
Joltin’ Joe Sparkling Espresso comes in a 16-ounce aluminum can featuring images of Joe, including one with USA on his baseball cap. “While the New York Yankees are an integral part of Joe DiMaggio’s DNA and legendary history in baseball; today, the “brand” plays for America, hence the USA on his cap”, says Alfandari. The Can also features historical headlines including his famous 56- game hitting streak, still considered one of the most remarkable achievements in the history of sport – and a record unbroken to this day.
During that legendary summer of 1941, Joe DiMaggio became more than just a ballplayer; he became a symbol of hope in a time of monumental challenges and the promise of an America where anyone could realize their dream through hard work, dedication, and integrity.
“The fact that AriZona built a successful business on the principles of perseverance and hard work, principles which DiMaggio embodied certainly played in our decision to approach them, says Alfandari.
The Joltin’ Joe drink will evoke DiMaggio’s timeless legacy – not only his greatness on the field but the way he symbolized the potential for greatness we all yearn to see in ourselves,” says Alfandari.
Visit Joe DiMaggio’s fan page or www.drinkarizona.com to learn more about the launch and availability of Joltin’ Joe Sparkling Espresso.
###
About Joe DiMaggio, LLC
Joe DiMaggio, LLC manages and licenses the brand of Joe DiMaggio, with enduring products connected to a social movement celebrating this quintessential American icon and legendary athlete. Joe DiMaggio forever defines what it means to be an American and what America is: A country where an individual regardless of ethnicity, religion, or social-economics who commits to work hard can utilize their natural talents for a better life for themselves and their families.
About AriZona
AriZona Beverages USA LLC was founded in Brooklyn in 1971 by Don Vultaggio and John Ferolito and to this day remains a privately held and family-run American business based in Woddbury, NY. AriZona Beverages – makers of AriZona Iced Tea, waters, juices, energy drinks, sports drinks and powdered tea mixes – is the number one ready-to-drink tea in North America and has begun worldwide expansion starting with South America, Europe and Asia. AriZona’s mission is to create the highest quality products, that not only look great, but taste great and are affordable for people to buy.
CONTACT:
Michelle Alfandari
Joe DiMaggio, LLC
m.alfandari@pixelelves.com/moda
212 687 7640 ext. 214
Total Licensing
Joe DiMaggio, LLC., Inks Drink Deal with Arizona Beverages
The Joe DiMaggio brand teamed up with Arizona Beverages to launch a new drink, called Joltin’ Joe, which will be available nationwide from mid-September. Joltin’ Joe is a lightly carbonated ready-to-drink espresso designed to satisfy the need for a caffeine kick. Joltin’ Joe joins an extensive portfolio of iconic athlete beverages created by Arizona Beverages.
Joltin’ Joe Sparkling Espresso comes in a 16-ounce aluminum can featuring images of the baseball player. The can also features historical headlines including his famous 56-game hitting streak, still considered one of the most remarkable achievements in the history of baseball, and a record that remains unbroken to this day.
Drugstore News
Arizona launches Joltin’ Joe
August 30, 2012 | By Allison Cerra
NEW YORK — Arizona Beverages is saluting American icon and sports legend Joe DiMaggio with the launch of a lightly carbonated espresso drink called Joltin’ Joe.
Joltin’ Joe is a light, all-natural drink made with natural espresso coffee and features a clean, smooth taste followed by a subtle, bubbly effect, the company said. It contains 80-mg of caffeine and touts 50 calories per 8-oz. serving. Joltin’ Joe is packaged in 16-oz. aluminum cans that feature Joe DiMaggio, as well as historical photos and headlines from his 56-game hitting streak. Joltin’ Joe joins Arizona’s portfolio that includes Arnold Palmer half & half and Jack Nicklaus’ Golden Bear lines.
The beverage will be available in New York metro area in mid-September and will continue to roll out nationally throughout the year.
Licensing Worldwide
Joe DiMaggio, LLC inks Joltin’ Joe drink deal with AriZona Beverages
Joltin’ Joe Espresso beverage to launch nationwide in September
Joe DiMaggio’s iconic brand has teamed with AriZona Beverages to launch a new drink, called Joltin’ Joe which will be available nationwide from mid-September.
Joltin’ Joe is a smooth-tasting, lightly carbonated ready-to-drink espresso that can be enjoyed whenever there is a need for a refreshing jolt of inspiration, and taste.
Aplty named, this all-natural sparkling espresso delivers a jolt of energy either for a morning caffeine kick or for energy throughout the day. Joltin’ Joe is made with natural espresso coffee and contains no artificial flavors, colors or preservatives.
“The Joltin’ Joe brand seamlessly extends to coffee and energy so launching our first beverage product with a ready-to-drink sparkling espresso is consistent with our strategy to build a large footprint in the food and beverage category,” says Michelle Alfandari, managing member of Joe DiMaggio, LLC who heads up licensing for the company.
Joltin’ Joe joins an impressive portfolio of iconic athlete beverages Arizona Beverages has created. Joe DiMaggio’s carbonated espresso drink, Joltin’ Joe, has officially joined AriZona’s hall of fame.
“We’ve had great success in the tea market and Joltin’ Joe is our foray into the coffee category where we expect the same levels of success,” adds Jackie Harrigan, Global Communications Director for AriZona Beverages.
The Can also features historical headlines including his famous 56-game hitting streak, still considered one of the most remarkable achievements in the history of sport – and a record unbroken to this day.
Visit Joe DiMaggio’s fan page or www.drinkarizona.com to learn more about the launch and availability of Joltin’ Joe Sparkling Espresso.
Licensing.biz Daily
AriZona Beverages adds Joe DiMaggio to licensed drinks line-up
by Samantha Loveday
Joltin’ Joe Espresso to launch mid-September across the US.
The Joe DiMaggio brand is moving into the drinks aisle – with AriZona Beverages rolling out a new offering called Joltin’ Joe Espresso.
It is the first foray into the branded coffee market for AriZona, although the firm has created beverages in the tea market featuring iconic athletes.
“The Joltin’ Joe brand seamlessly extends to coffee and energy, so launching our first beverage product with ready to drink sparkling espresso is consistent with our strategy to build a large footprint in the food and beverage category,” said Michelle Alfandari, managing member of Joe DiMaggio LLC.
“The fact that AriZona built a successful business on the principles of perseverance and hard work, principles which DiMaggio embodied, certainly played in our decision to approach them.”
As well as an image of DiMaggio, the can also features historical headlines including his famous 56-game hitting streak – a record unbroken to this day.
http://www.licensing.biz/news/9725/AriZona-Beverages-adds-Joe-DiMaggio-to-licensed-drinks-line-up
