SHOW YOUR SUPPORT FOR OUR NATION’S HEROES AT GLOBAL PET EXPO
SHOW YOUR SUPPORT FOR OUR NATION’S HEROES
AT GLOBAL PET EXPO
Meet Veterans and Their Service Dogs at VetDogs Licensee Booths
Orlando, FL (March, 2014) – America’s VetDogs® (www.VetDogs.org), the premier not-for-profit organization that provides specially trained guide and service dogs to disabled veterans is excited to participate in this year’s Global Pet Expo. By joining licensee partners Bil-Jac® (booth #1067 – America’s VetDogs® Dog Treats), Ethical Products (booth #2335 – America’s VetDogs® toys and beds) and Petking, Inc. (booth #3701 – America’s VetDogs® rawhide, biscuits and jerky), VetDogs expects to generate awareness for the various dog products that helps support the training and placement of guide and service dogs to disabled veterans of all eras – at no charge to them.
“We are pleased to have a presence at this year’s show with our three dedicated partners who believe and support our mission of helping those who have served our country live with dignity and independence,” said Wells B. Jones, CEO of America’s VetDogs.
“These partnerships and products offer an incredible opportunity to further our collective commitment to offer quality products while simultaneously supporting the men and women who have sacrificed so much for our country,” says Michelle Alfandari, president of MODA Licensing, the licensing agency for America’s VetDogs.
In addition to showing support for America’s disabled veterans, the program also highlights the vital bond between people and their animals – whether they are assistance dogs or pets – and creates brand loyalty for new and existing customers.
America’s VetDogs products are manufactured to the highest standards of quality, and they are distributed at a variety of major retail pet specialty and retail chains, as well as independent pet specialty stores. To find a list of stores near you, visit www.VetDogs.com.
VetDogs graduates and their assistance dogs will be the honored guests at partner booths throughout the show. We invite you to come meet them and learn how their service dogs have changed their lives.
About America’s VetDogs® – the Veteran’s K-9 Corps®
America’s VetDogs provides guide and service dogs to disabled veterans and active duty personnel; physical and occupational therapy dogs for VA and military hospitals; and combat stress control dogs to be deployed overseas. It costs over $50,000 to breed, train and place one assistance dog with a veteran, but there is never a cost to the veteran. To learn more about America’s VetDogs, visit www.VetDogs.org. To learn about VetDogs licensed products visit www.VetDogs.com
For information on VetDogs licensing opportunities, please contact Michelle Alfandari at: michelle@modalicensing.com
To learn more about VetDogs licensing partners, visit:
Bil-Jac: www.bil-jac.com
Ethical Products, Inc.: www.ethicalpet.com
Petking, Inc.: http://www.babyking.com/petking_index.php
Licensing Contact:
Michelle Alfandari
212-687-7640 x214
michelle@modalicensing.com
Media Contact:
Andrew Rubenstein
Director of Marketing
631-930-9091
Andrew@VetDogs.org
Joltin’ Joe DiMaggio’s Record-Breaking Streak Inspires New Line Of Coffee
FOR IMMEDIATE RELEASE
Photo Available
January 18, 2014
Booth Number: 3805
CONTACT: Michelle Alfandari
Joe DiMaggio, LLC
(646) 286-9722
White Coffee and Joe DiMaggio, LLC Entry Launches at Winter Fancy Food:
Joltin’ Joe DiMaggio’s Record-Breaking Streak Inspires New Line Of Coffee
Long Island City, NY — A licensing arrangement between Joe DiMaggio, LLC and White Coffee Corporation has produced a winning lineup of specialty coffee blends and introduces Joltin’ Joe®, a new brand with an authentic American heritage.
Joltin’ Joe teams with White Coffee to present three new blends—a Signature Medium Blend, a Signature Decaf and an Espresso—delivering an accessible craft coffee that redefines smooth. An elegant, clean and balanced coffee with a hint of sweetness both approachable and complex, it’s made with a relentless focus on the best growers, the best beans, and the highest-quality roasting curves and roasted in small batches by hand to get the best flavor possible.
“We set out to guarantee that Joltin’ Joe coffee lives up to its promise,” says Jonathan White, Executive Vice President of White Coffee Corporation. “We put 75 years of our experience to work, giving our all to creating Joltin’ Joe craft coffee roasts that deliver a new taste experience for consumers.”
Joltin’ Joe coffee is available in whole bean and ground in 12 oz. bags and single-serve cups compatible with Keurig® machines. The suggested retail price is $8.99 – $10.99, and the products will be available in outlets nationwide.
About Joltin’ Joe
Joltin’ Joe is a new lifestyle brand managed and licensed by Joe DiMaggio, LLC. It draws its inspiration from the American icon Joe DiMaggio, who gave it all at every at-bat. His record-breaking 56-game hitting streak symbolized what a commitment to excellence can accomplish, which is why Joe DiMaggio, LLC has made it their mission to inspire consumers to Give It All every day. They promise to always do the same by making sure everything that bears the Joltin’ Joe brand raises the bar with innovative, differentiated, quality products that exceed expectations. Joltin’ Joe reminds us that anything is possible, if we are willing to reach for it and Give It All every day.
About White Coffee Corporation
White Coffee Corporation is based in Long Island City, NY and is a third-generation, family-owned coffee importing and roasting business that has been in operation since 1939. As a core part of its coffee offerings, White Coffee is proud to feature the finest licensed brands. These items are available in retail outlets throughout the United States, online at www.whitecoffee.com or by calling (800) 221-0140 for more information.
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KEURIG is a registered trademark of Keurig, Incorporated.
© Keurig, Incorporated 2014. All Rights Reserved.
© White Coffee Corporation 2014. All Rights Reserved.
All trademarks referenced herein are the properties of their respective owners.
Joe DiMaggio LLC inks Joltin Joe drink deal with AriZona Beverages
Joltin’ Joe Espresso beverage to launch nationwide in September
Hollywood, Fla (August 30, 2012) – Joe DiMaggio’s iconic brand has teamed with AriZona Beverages to launch a new drink, called Joltin’ Joe™ which will be available nationwide from mid-September.
Joltin’ Joe is a smooth-tasting, lightly carbonated ready-to-drink espresso that can be enjoyed whenever there is a need for a refreshing jolt of inspiration, and taste.
Aptly named, this all-natural sparkling espresso delivers a jolt of energy either for a morning caffeine kick or for energy throughout the day. Joltin’ Joe is made with natural espresso coffee and contains no artificial flavors, colors or preservatives.
“The Joltin’ Joe brand seamlessly extends to coffee and energy so launching our first beverage product with a ready-to-drink sparkling espresso is consistent with our strategy to build a large footprint in the food and beverage category,” says Michelle Alfandari, (President/CEO of MODA Licensing – a managing member of Joe DiMaggio, LLC) who heads up licensing for the company.
Joltin’ Joe joins an impressive portfolio of iconic athlete beverages Arizona Beverages has created. Joe DiMaggio’s carbonated espresso drink, Joltin’ Joe, has officially joined AriZona’s hall of fame.
“We’ve had great success in the tea market and Joltin’ Joe is our foray into the coffee category where we expect the same levels of success,” says Jackie Harrigan, Global Communications Director for AriZona Beverages.
Joltin’ Joe Sparkling Espresso comes in a 16-ounce aluminum can featuring images of Joe, including one with USA on his baseball cap. “While the New York Yankees are an integral part of Joe DiMaggio’s DNA and legendary history in baseball; today, the “brand” plays for America, hence the USA on his cap”, says
Alfandari. The Can also features historical headlines including his famous 56- game hitting streak, still considered one of the most remarkable achievements in the history of sport – and a record unbroken to this day.
During that legendary summer of 1941, Joe DiMaggio became more than just a ballplayer; he became a symbol of hope in a time of monumental challenges and the promise of an America where anyone could realize their dream through hard work, dedication, and integrity.
“The fact that AriZona built a successful business on the principles of perseverance and hard work, principles which DiMaggio embodied certainly played in our decision to approach them,” says Alfandari. “The Joltin’ Joe drink will evoke DiMaggio’s timeless legacy – not only his greatness on the field but the way he symbolized the potential for greatness we all yearn to see in ourselves,” says Alfandari.
Visit Joe DiMaggio’s fan page or www.drinkarizona.com to learn more about the launch and availability of Joltin’ Joe Sparkling Espresso.
About Joe DiMaggio, LLC
Joe DiMaggio, LLC manages and licenses the brand of Joe DiMaggio, with enduring products connected to a social movement celebrating this quintessential American icon and legendary athlete. Joe DiMaggio forever defines what it means to be an American and what America is: A country where an individual regardless of ethnicity, religion, or social-economics who commits to work hard can utilize their natural talents for a better life for themselves and their families.
About AriZona
AriZona Beverages USA LLC was founded in Brooklyn in 1971 by Don Vultaggio and John Ferolito and to this day remains a privately held and family-run American business based in Woddbury, NY. AriZona Beverages – makers of AriZona Iced Tea, waters, juices, energy drinks, sports drinks and powdered tea mixes – is the number one ready-to-drink tea in North America and has begun worldwide expansion starting with South America, Europe and Asia. AriZona’s mission is to create the highest quality products that not only look great, but taste great and are affordable for people to buy.
CONTACT:
Michelle Alfandari
Joe DiMaggio, LLC
m.alfandari@pixelelves.com/moda
212 687 7640 ext. 214
AMERICA’S VETDOGS® Adds Two Licenses in Pet Category
NEWS RELEASE
AMERICA’S VETDOGS® Adds Two Licenses in Pet Category
(July 5, 2012 — New York, NY) America’s VetDogs® – the Veteran’s K-9 Corps® is proud to announce it has secured two new licensees for dog products: Toys with licensee Ethical Products; and rawhide, biscuits and jerky with Pet King. Both licenses were initiated and finalized by MODA Licensing, Inc.
Ethical Products, Inc., a multi-generational, nationally recognized manufacturer of companion animal pet supplies will develop a licensed program under the America’s VetDogs® name for toys made of durable rubber, rugged nylon, stuffed plush toys, canvas, rope and TPR. America’s VetDogs® licensed products by Ethical Products will ship First Quarter 2013.
Pet King Inc. license agreement with America’s VetDogs® includes rawhide, jerky and biscuits (made in the USA). Product will be in the market for fourth quarter 2012.
The targeted channels of distribution are: pet specialty, mass retailers, supermarkets, farm and Ag stores, military PXs, direct mail and e-commerce. According to Michelle Alfandari, president/CEO of MODA, “The notion that consumers can purchase quality dog products while supporting America’s military heroes is a strong differentiator that will resonate with all dog owners, including members of the military, veterans, their families and friends.”
Alfandari continues, “A portion of the proceeds from the sale of America’s VetDogs® products will go back to America’s VetDogs® to help raise, train and match assistance dogs to our American heroes at no charge to the soldier. This support for our heroes is already proving to be a success with the strong performance of the first VetDogs® licensed product – America’s VetDogs Dog Treats — licensed by Bil-Jac Foods.” Existing distribution includes Walmart, Home Goods, Petco, Wegmans and independent retailers.
The expertise of America’s VetDogs, combined with that of Ethical Products, Inc., and Pet King for high-quality, creative and well-priced products is a major win for retailers and consumers.
Jonathan Zelinger, president of Ethical Products, Inc., states, “We are excited to be adding the America’s VetDogs® brand to our product line of leading, high-quality dog toys. We were searching for the correct, cause-related license to develop. The fact that we can contribute to the noble effort of providing service dogs to our military heroes is an honor that fits right in with our company’s objectives and mission. We are committed to a long-term and rewarding relationship with America’s VetDogs®.”
“Pet King will work with America’s VetDogs® experts to make sure this collection meets their rigorous quality standards,” says Roy Pomerantz, CEO of Pet King, Inc. “Through our Baby King division we are already a leading supplier of infant products, so we understand the need for quality and safety to be our top priority – in fact, many of the products we will be producing under the VetDogs® brand will meet the same quality and safety standards mandated for baby products.”
Wells Jones, CEO of America’s VetDogs® declares, “We are delighted to welcome Ethical Products, Inc., and Pet King as our newest licensees. Consumers and retailers have been very receptive to these products that help to support our mission of providing assistance dogs to veterans with disabilities. There is tremendous excitement in our social media channels about these products. The VetDogs® experience is a dynamic and successful one.”
“We welcome Ethical Products, Inc. and Pet King to the America’s VetDogs® family of products, joining Bil-Jac, our licensee for America’s VetDogs® Dog Treats, and we are certain the brand will drive traffic and call consumers to action,” adds Scott Todd, SVP Business Development at MODA.
Other targeted products include: crates & kennels, dog food, dog beds, flea & tick, leashes & leads, collars, training, publishing, plush toys for kids market; apparel, and more.
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About America’s VetDogs®
America’s VetDogs is a not-for-profit organization founded by the Guide Dog Foundation for the Blind, Inc. (est. 1946). VetDogs helps disabled veterans, and active military personnel, to live again with dignity and independence – whether they are visually impaired or have other disabilities – by providing guide dogs, service dogs, physical and occupational therapy dogs, and combat stress control dogs to serve with overseas.
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About Ethical Products, Inc.
Ethical Products, Inc. is a privately owned company that was established in 1951. Their Bloomfield, NJ, facility serves as its distribution center and corporate offices and employs 50 people. Ethical Products is focused on providing quality products for dog and cats. They market products under the SPOT brand, which includes dog and cat toys, dishes, waste management products and other dog and cat accessories. Their Fashion Pet division markets a complete line of dog apparel. Throughout the years, Ethical Products has won prestigious new product awards at the Global Pet Exposition show. They strive to provide pet owners and their pets with the absolute best consumer value and customer service in the pet industry while never losing sight of quality, innovation, safety, honesty and humanity.
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About Pet King, Inc.
Pet King, Inc., is committed to provide safe, innovative, quality pet products. Pet King products are inspired by pets, pet owners and veterinarians, and the company offers over 300 products to the largest retailers in the US. Its palletized, fully automated 200,000 square foot facility highlights its commitment to customer service. Pet King is one of the fastest growing companies in the pet category.
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About MODA Licensing, Inc.
A global business development agency established in 1988, MODA is a leader in using intellectual property to add value and build businesses from brands, trademarks and technology across diverse industries and retail channels. Using licensing, cause marketing, strategic alliances, sales and acquisition, MODA works on behalf of its clients or in partnership with IP owners. Headquartered in NYC with Global Associates worldwide, MODA offers a full range of services including consulting. Proven methodology has resulted in enduring and profitable brand and line extensions for IP owners including Fortune 500 companies, nonprofits, sports events, publishing, hospitality and celebrity delivering incremental revenue and market share, protecting intellectual property and enhancing core business.
www.pixelelves.com/moda
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MODA Licensing Announces Launch of Bushnell Outdoor Performance Footwear
NEWS RELEASE
MODA Licensing Announces Launch of Bushnell Outdoor Performance Footwear
(New York, N.Y. – September 27, 2011) Bushnell, a legendary name in the outdoor industry, is turning a new leaf with a new line of performance footwear. Bushnell has teamed up with BBC International and Trimfoot Company to unleash a line of outdoor performance footwear. The line will be available in select stores across the country beginning November of 2011. The fall line is constructed with the performance driven hunter in mind. Every boot is designed to be lightweight and technically advanced to help hunters overcome any obstacles Mother Nature might throw at them while afield. Each hunting boot features an aggressive outsole without sacrificing the comfort and mobility achieved with a standard athletic shoe.
For spring 2012 expect to see hiking boots and trail shoes alongside the hunting boots to help complete the outdoor adventure. BBC and Trimfoot, two companies with a combined experience of more than 125 years in the shoe industry, have shown their combined abilities in product development and marketplace distribution skills, alongside their passion for the outdoors. Products have been developed with the comfort and performance of the hunter at the forefront. Outdoor footwear designed and produced by outdoor people. Expect the competitive nature of the team to be very visible in this competitively priced outdoor performance footwear program.
Tune in to see Bushnell Footwear on the following programs:
The Wild Outdoors on the Outdoor Channel with Jay and Tammi Gregory
Family Traditions with Haley Heath on the Sportsman Channel
The Canadian Tradition on Global TV and Wild TV with Taylor Wright
Bushnell Footwear will be present at the 2012 Shot Show in Las Vegas, Nev., and 2012 ATA show in Columbus, Ohio.
About Bushnell
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kan. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please visit www.bushnellperformanceoptics.com or contact Bushnell Public Relations at (913) 752-6105.
About Trimfoot Company
Trimfoot Company is centrally located in Missouri and is approaching their 100th year in the footwear industry. For ordering and more information call 800-325-6116.
About BBC
BBC International was founded 35 years ago and is based in Boca Raton Florida. For more information on BBC International please visit www.bbcint.com
About MODA Licensing, Inc.
A global business development/licensing agency established in 1988, MODA is a leader in using licensing to add value and build businesses from brands, trademarks and technology across diverse industries and retail channels. MODA works as a licensing agency for its clients or in partnership with IP owners. Headquartered in NYC with Global Associates worldwide, MODA offers a full range of services including consulting. Proven methodology has resulted in enduring and profitable brand extensions for clients (Fortune 500, non-profits, sports events, publishing, hospitality, celebrity) and equity partners, delivering incremental revenue, protecting intellectual property and enhancing core business.
BUILDING BUSINESSES FROM B®ANDS www.pixelelves.com/moda
Farnsworth House™ joins the LEGO® Architecture Collection of Building Sets
Modernist architectural icon immortalised in LEGO® bricks
ENFIELD, Conn. (April 4, 2011) – Bauhaus director and modernist Mies van der Rohe is the latest architect to have his works immortalised in LEGO® bricks as his modernist masterpiece Farnsworth House™ joins the LEGO Architecture collection of building sets that celebrates the past, present and future of architecture through the LEGO brick.
The Farnsworth House, located in Plano, Illinois, just outside Chicago. It was designed and constructed between 1945 and 1951 as a one-room weekend retreat for Dr. Edith Farnsworth, a prominent Chicago medical specialist. Today, the house is a pilgrimage site for architects and designers world-wide, owned and operated by the National Trust for Historic Preservation. The house museum is open to the public.
“We are proud to introduce Mies van der Rohe’s Farnsworth House, a new chapter in architectural history for LEGO Architecture,” said Paal Smith-Meyer, Head of New Business at the LEGO Group. “Our main job has been to capture the essence of this iconic design with our own celebrated icon, the LEGO Brick, and we hope the model and the story behind the building will be an inspiration to builders around the world”
“The Farnsworth House is one of the most celebrated and iconic symbols of Modern architecture and the National Trust is delighted to partner with the LEGO Group to offer this extraordinary home as part of the LEGO Architecture Series,” said Crista Gibbons, Associate Director of Marketing Programs at the National Trust for Historic Preservation.
LEGO Architecture is a collaboration between the LEGO Group and Chicago architect Adam Reed Tucker. It started as a pilot of 200 boxes in 2007. In 2010, international distribution started through LEGO online stores, brand retail stores and in a growing number of outlets around the world.
LEGO Architecture products come in two types: Landmark and Architect. The Landmark series features well-known buildings, while the Architect series focuses on the work of important architects. Mies van der Rohe is the second architect to be featured after Frank Lloyd Wright.
The LEGO Farnsworth House™ is available for purchase in LEGO brand retail stores, LEGOLAND® Stores and online at http://shop.lego.com/ for $59.99 USD. Toy stores, mass retail stores, bookstores, art galleries, museums, hotels, gifts souvenir shops, hobby shops and online will carry the item in June. The set is designed for ages 12 and up and includes a content-rich booklet with facts and history of Farnsworth House™.
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About the LEGO Group
The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world’s leading manufacturers of play materials for children, employing approximately 9,000 people globally. The LEGO Group is committed to the development of children’s creative and imaginative abilities. LEGO products can be purchased in more than 130 countries.
About National Trust for Historic Preservation
The National Trust for Historic Preservation www.PreservationNation.org is a non-profit membership organization bringing people together to protect, enhance and enjoy the places that matter to them. By saving the places where great moments from history – and the important moments of everyday life – took place, the National Trust for Historic Preservation helps revitalize neighborhoods and communities, spark economic development and promote environmental sustainability. With headquarters in Washington, DC, eight regional and field offices, 29 historic sites, and partner organizations in 50 states, territories, and the District of Columbia, the National Trust for Historic Preservation provides leadership, education, advocacy and resources to a national network of people, organizations and local communities committed to saving places, connecting us to our history and collectively shaping the future of America’s stories.
LEGO and the LEGO logo are trademarks of The LEGO Group. ©2011 The LEGO Group.
DiMaggio’s 56-Game Streak
FOR IMMEDIATE RELEASE 
May 15, 2011
After 70 years, DiMaggio’s 56-Game Streak Remains Untouchable
Joe DiMaggio Fans to Celebrate the Anniversary of this Remarkable Feat
Hollywood, Fla. (May 15, 2011) – It was 70 years ago that New York Yankee Joe DiMaggio began a legendary hitting streak that obliterated the previous record and has gone unchallenged to this day. In fact, no one has ever come close. To commemorate the anniversary of this historic achievement, Americans young and old are invited to participate in celebrations and remembrances hosted by JoeDiMaggio.com and the official Joe DiMaggio Facebook page.
On May 15, 1941, hoping to shake off a hitting slump, a young DiMaggio stepped up to the plate and got his wish. He hit in that game, and the next, and the next… After 45 games, he broke a hitting record that had stood for 44 years—and he kept on going. The American public, weary from economic depression and impending war, went absolutely wild. They breathlessly followed the Yankee Clipper as he continued the streak for an amazing 12 more games. By the time the streak ended, two months and two days after it began, “Joltin’ Joe” DiMaggio had captured the imagination of an entire nation and become a potent symbol of American perseverance.
To commemorate the 70th year anniversary of this historic athletic achievement, JoeDimaggio.com is launching an online retrospective and commentary on the streak as it was unfolding in a series called “Reliving Joe DiMaggio’s Streak.” The series will include sports writer and celebrity guest posts and never-before released insights on the 56 games from Joe DiMaggio himself. Readers will also be invited to write their own reflections on DiMaggio, with the top two submissions being included as guest posts. The blog series will also be featured on BleacherReport.com, the web’s leading publisher of original and entertaining sports editorial content.
Throughout the two-month celebration, fans will also find opportunities to join the conversation and win memorabilia on the official Joe DiMaggio Facebook fan page. Prizes will be announced on the anniversary of the end of the Streak—July 17, 2011—which has been declared Joe DiMaggio Day.
“In an era when America needed a hero, Joe DiMaggio inspired many through his graceful style and determination on and off the field,” says Elizabeth Kanna, a managing partner in Joe DiMaggio, LLC. “This celebration of his legacy offers fans a chance to rekindle that excitement and sense of human possibility.”
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About Joe DiMaggio, LLC.
Joe DiMaggio, LLC, manages and licenses the Joe DiMaggio brand, which celebrates this quintessential American hero and athlete whose legendary hitting streak has gone unchallenged to this day.
Both on and off the diamond, Joe DiMaggio embodied the American spirit of integrity, perseverance and the ability to win while raising the game of those around him – all while demonstrating artless grace and era-defining style.
The re-casting of this rich legacy into a lifestyle brand rekindles the excitement and sense of human potential Joe inspired. Today, with gracefully dignified power in shorter supply than ever, Joe DiMaggio can inspire Americans to recognize and tap their own personal greatness.
FOR LICENSING INFORMATION CONTACT:
michelle@joedimaggio.com
m.alfandari@pixelelves.com/moda
212 687 7640 ext 214
www.pixelelves.com/moda
MODA Licensing Announces New Partnership
PRESS RELEASE
MODA LICENSING ANNOUNCES NEW PARTNERSHIP
New Business Model to License and Market Joe DiMaggio
New York, NY (January 25, 2011) — MODA Licensing, Inc. (www.pixelelves.com/moda) is pleased to announce it is a partner in the newly formed entity, Joe DiMaggio, LLC. As a principal of Joe DiMaggio, LLC, MODA is exclusively representing Joe DiMaggio® for all brand licensing and extensions of the Joe DiMaggio brand worldwide. The company was formed to energize, promote and license the Joe DiMaggio brand and likeness.
Joe DiMaggio is recognized equally for being one of the world’s greatest baseball players as for his legendary style, grace and striving to be ‘best’ on and off the field. He is an enduring pop culture icon with a mystique that comes from his 56 game hitting streak, his team spirit, being a Baseball Hall of Famer, his marriage to Marilyn Monroe, as well as being immortalized by Simon & Garfunkel’s refrain ”where have you gone Joe DiMaggio?”
“MODA’s focus will be on creating sustainable branded Joe DiMaggio licensed businesses. We are developing a strategy that will leverage the strongest assets of DiMaggio’s legend, fame and celebrity to a select range of consumer products and service. In addition to packaged goods and services we will leverage Joe DiMaggio’s image for advertising, promotion and film. The immediate opportunity is licensing the 2011 70th Anniversary of Joe DiMaggio’s 56 game hitting streak for collectibles and apparel,” said Michelle Alfandari, President/CEO of MODA Licensing.
Several strong sub-brands including Joltin’ Joe DiMaggio® and Joe DiMaggio – The Yankee Clipper®, and of course his highly recognizable signature, will support and expand the anchor brand.
According to Michelle Alfandari, “Our approach is to partner with and support best in class licensees with our powerful means to drive traffic, engage consumers and build community. MODA’s deliverables are enhanced by the talented partners comprising Joe DiMaggio, LLC. MODA is working with Dominant Players, Inc. an integrated marketing, branding, digital publishing and communications firm owned by Elizabeth Kanna, a principal in Joe DiMaggio LLC. Morris Engelberg, DiMaggio’s longtime friend, confidant, co-author of DiMaggio: Setting the Record Straight and trustee for DiMaggio, LLC will act as counsel for the new venture. This winning combination of resources and talent will benefit our licensing partners by expertly using the web, traditional and non-traditional marketing and licensing to build enduring and profitable licensed businesses.”
About MODA Licensing, Inc.:
MODA Licensing (www.pixelelves.com/moda) est. in 1988 is a global licensing and business development agency specializing in intellectual property. MODA is a leader in using licensing to add value and build businesses from brands.
About Joe DiMaggio, LLC:
Joe DiMaggio, LLC formed on January 1, 2011 and is based in the Joe DiMaggio Building in Hollywood, FL. Joe DiMaggio, LLC has the exclusive rights to market and license the name, image and brand of Joe DiMaggio.
Contact: Michelle Alfandari
MODA Licensing, Inc.
212 687 7640 ext 214
m.alfandari@pixelelves.com/moda
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Joe DiMaggio Brand Poised for Triumphant Run
Joe DiMaggio Brand Poised for Triumphant Run
Licensing Deal In The Works, Brand Set To Inspire Once Again
Hollywood, Fla. (January 24, 2011)—Joe DiMaggio, one of baseball’s most beloved legends, will soon grace a host of licensed consumer products.
DiMaggio, LLC—the sole licensing company and owner of DiMaggio’s name and image since the player’s death in 1999—has partnered with MODA Licensing, Inc. in New York, NY and Dominant Players, Inc. in Sacramento, CA. The newly created group—Joe DiMaggio, LLC—will energize, promote and license the Joe DiMaggio brand. This partnership coincides with the 70th anniversary of DiMaggio’s famous 56-game hitting streak—one of the most enduring records in sports that remains unbroken to this day.
Morris Engelberg, DiMaggio’s longtime friend, confidant, attorney, co-author of DiMaggio: Setting the Record Straight, and trustee for DiMaggio, LLC will act as counsel for the new venture. “Joe’s last words to me were to protect his name and do the right thing,” said Engelberg. “This new team will present the Joe DiMaggio brand to the public with the same class and style he epitomized on and off the field.”
Also known as “Joltin’ Joe” and the “Yankee Clipper,” DiMaggio was a three-time MVP and 13-time All-Star. He helped lead the New York Yankees to win ten pennants and nine world championships. A 1969 poll coinciding with the centennial of professional baseball voted DiMaggio the sport’s greatest living player.
More than just a sports hero, DiMaggio was among the most cherished icons of popular culture and known as much for his signature style and grace as for his athletic prowess. DiMaggio’s status as a celebrity was further heightened by his marriage to Marilyn Monroe, whose image rights, coincidentally, have been recently acquired.
DiMaggio licensing will be developed, executed and managed by MODA Licensing, Inc. “Joe DiMaggio is synonymous with America’s favorite pastime as well as his signature style. His brand is sure to resonate and provide tremendous opportunities to license a broad range of quality consumer products,” said Michelle Alfandari, President/CEO of MODA.
Brand identity, integrated marketing and communications will be created and executed by Dominant Players, Inc. “Bringing Joe DiMaggio’s nostalgic appeal and character into today’s fast-paced interconnected world is an opportunity to build a truly dominant consumer brand,” said Elizabeth Kanna, President of Dominant Players, Inc. “Joe’s story is timeless—one that can inspire every generation.”
About Joe DiMaggio, LLC
Joe DiMaggio, LLC formed on January 1, 2011 and is based in the Joe DiMaggio Building in Hollywood, Florida. Joe DiMaggio, LLC has the exclusive rights to market and license the name, image and brand of Joe DiMaggio.
About MODA Licensing, Inc.
MODA Licensing (www.pixelelves.com/moda) est. in 1988, is a global licensing agency specializing in intellectual property and a leader in using licensing to add value and build businesses from brands.
About Dominant Players, Inc.
Dominant Players, Inc. is an integrated marketing, branding, digital publishing and communications firm owned and operated by Elizabeth Kanna, a Business Producer ™. (www.elizabethkanna.com)
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Bushnell Outdoor Products for Hunting, Camping and Hiking Footwear
MODA Licensing Announces License Deal: Bushnell Outdoor Products for Hunting, Camping and Hiking Footwear
(New York, NY– December 9, 2010) Bushnell Outdoor Products has licensed BBC International LLC to develop a new line of footwear targeting men, women and young adult outdoor enthusiasts under its “Bushnell” trademark. The license deal was facilitated by licensing agency MODA Licensing, Inc.
Bushnell Outdoor Products has been and continues to be an industry leader in sports optics and outdoor accessories for over 50 years. “The Bushnell brand gives BBC International an established outdoor lifestyle brand that outdoor enthusiasts whether they are hunters, hikers, campers or birders will surely embrace. Bushnell is a highly recognized and established brand that promises consumers quality, performance and value,” says Scott Todd, Senior Vice President MODA.
BBC International will leverage Bushnell’s innovation, quality, performance and impeccable reputation for making superior products that enhance the experience of outdoor and sports enthusiasts. “We intend to extend that promise to footwear,” said Bob Campbell, Founder and Chairman BBC. “We strongly believe that the Bushnell line of footwear for the whole family, extending from Bushnell’s years of delivering a range of field tested innovative products for the outdoor enthusiast, will drive consumer traffic and generate incremental sales.”
According to Phil Gyori, Executive Vice President of Marketing for Bushnell, “BBC has a keen understanding and a shared passion for the Bushnell brand and its targeted lifestyles. We know the product collections they develop will resonate with the consumer and will be a great extension of the Bushnell brand.”
Bushnell Footwear will be introduced in 1st Quarter of 2011 and will be distributed in sporting goods, department stores, specialty sport, footwear chains and more.
About Bushnell® Outdoor Products
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.
About BBC International LLC.
BBC International, based in Boca Raton, Florida, was founded 35 years ago. As a design, development and sourcing company, it services the global market for all product categories and genders. For more information on BBC International please visit www.bbcint.com
About MODA Licensing, Inc.
A global licensing agency established in 1988, MODA is a leader in using licensing to add value and build businesses from brands, trademarks and technology across diverse industries and retail channels. Headquartered in NYC with Global Associates worldwide, MODA offers a full range of services from turn-key licensing programs to consulting. Proven methodology has resulted in enduring and profitable brand extensions for clients (Fortune 500, non-profits, sports events, publishing and hospitality), delivering incremental revenue, protecting intellectual property and enhancing core business.
BUILDING BUSINESSES FROM B®ANDS. Visit us on Facebook, Twitter and www.pixelelves.com/moda.
