MODA Licensing Announces Launch of Bushnell Outdoor Performance Footwear

NEWS RELEASE
MODA Licensing Announces Launch of Bushnell Outdoor Performance Footwear
(New York, N.Y. – September 27, 2011) Bushnell, a legendary name in the outdoor industry, is turning a new leaf with a new line of performance footwear. Bushnell has teamed up with BBC International and Trimfoot Company to unleash a line of outdoor performance footwear. The line will be available in select stores across the country beginning November of 2011. The fall line is constructed with the performance driven hunter in mind. Every boot is designed to be lightweight and technically advanced to help hunters overcome any obstacles Mother Nature might throw at them while afield. Each hunting boot features an aggressive outsole without sacrificing the comfort and mobility achieved with a standard athletic shoe.

For spring 2012 expect to see hiking boots and trail shoes alongside the hunting boots to help complete the outdoor adventure. BBC and Trimfoot, two companies with a combined experience of more than 125 years in the shoe industry, have shown their combined abilities in product development and marketplace distribution skills, alongside their passion for the outdoors. Products have been developed with the comfort and performance of the hunter at the forefront. Outdoor footwear designed and produced by outdoor people. Expect the competitive nature of the team to be very visible in this competitively priced outdoor performance footwear program.

Tune in to see Bushnell Footwear on the following programs:
The Wild Outdoors on the Outdoor Channel with Jay and Tammi Gregory
Family Traditions with Haley Heath on the Sportsman Channel
The Canadian Tradition on Global TV and Wild TV with Taylor Wright

Bushnell Footwear will be present at the 2012 Shot Show in Las Vegas, Nev., and 2012 ATA show in Columbus, Ohio.

About Bushnell
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kan. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please visit www.bushnellperformanceoptics.com or contact Bushnell Public Relations at (913) 752-6105.

About MODA Licensing, Inc.
A global business development/licensing agency established in 1988, MODA is a leader in using licensing to add value and build businesses from brands, trademarks and technology across diverse industries and retail channels. MODA works as a licensing agency for its clients or in partnership with IP owners. Headquartered in NYC with Global Associates worldwide, MODA offers a full range of services including consulting. Proven methodology has resulted in enduring and profitable brand extensions for clients (Fortune 500, non-profits, sports events, publishing, hospitality, celebrity) and equity partners, delivering incremental revenue, protecting intellectual property and enhancing core business.
BUILDING BUSINESSES FROM B®ANDS www.pixelelves.com/moda