SERVICES

MODA provides the “staff” and expertise, and uses its proprietary methodolgy to assess brand value, develop, implement and manage the licensing business.  You can choose to work with us on a full-service or  project specific basis.

FULL SERVICE

  • Development of Licensing and Marketing Strategy
    • Includes Brand/IP Audit and Licensing Feasibility Study
  • Implementation of Licensing Business
    • Includes identifying, contacting and engaging select licensee prospects (manufacturer and/or retailer)
  • Negotiation of Deal Terms and License Agreements
  • On-going Business Development
  • Management of Licensing Business

A LA CARTE

Consulting:

  • Analysis and Assessment of brand valuation with respect to Licensing
  • License Agreement negotiation

Project Specific: Assignment-based and/or specific services:

  • Feasibility of licensing as business development model
  • Product or service category specific licensing
  • Country or Region specific
  • Retail channel specific
  • Assessment and management of existing licensing business

Social Media Consulting

  • Assessment of brand opportunity and objectives to create strategy in today’s shifting social media landscape
  • Identify new digital platforms
  • Implement strategy and/or enhance internal capabilities