Joltin’ Joe DiMaggio’s Record-Breaking Streak Inspires New Line Of Coffee

FOR IMMEDIATE RELEASE
Photo Available
January 18, 2014
Booth Number:  3805

CONTACT:    Michelle Alfandari
Joe DiMaggio, LLC
(646) 286-9722

White Coffee and Joe DiMaggio, LLC Entry Launches at Winter Fancy Food:
Joltin’ Joe DiMaggio’s Record-Breaking Streak Inspires New Line Of Coffee

Long Island City, NY — A licensing arrangement between Joe DiMaggio, LLC and White Coffee Corporation has produced a winning lineup of specialty coffee blends and introduces Joltin’ Joe®, a new brand with an authentic American heritage.

Joltin’ Joe teams with White Coffee to present three new blends—a Signature Medium Blend, a Signature Decaf and an Espresso—delivering an accessible craft coffee that redefines smooth. An elegant, clean and balanced coffee with a hint of sweetness both approachable and complex, it’s made with a relentless focus on the best growers, the best beans, and the highest-quality roasting curves and roasted in small batches by hand to get the best flavor possible.

“We set out to guarantee that Joltin’ Joe coffee lives up to its promise,” says Jonathan White, Executive Vice President of White Coffee Corporation. “We put 75 years of our experience to work, giving our all to creating Joltin’ Joe craft coffee roasts that deliver a new taste experience for consumers.”

Joltin’ Joe coffee is available in whole bean and ground in 12 oz. bags and single-serve cups compatible with Keurig® machines. The suggested retail price is $8.99 – $10.99, and the products will be available in outlets nationwide.

About Joltin’ Joe
Joltin’ Joe is a new lifestyle brand managed and licensed by Joe DiMaggio, LLC. It draws its inspiration from the American icon Joe DiMaggio, who gave it all at every at-bat. His record-breaking 56-game hitting streak symbolized what a commitment to excellence can accomplish, which is why Joe DiMaggio, LLC has made it their mission to inspire consumers to Give It All every day. They promise to always do the same by making sure everything that bears the Joltin’ Joe brand raises the bar with innovative, differentiated, quality products that exceed expectations. Joltin’ Joe reminds us that anything is possible, if we are willing to reach for it and Give It All every day.

About White Coffee Corporation
White Coffee Corporation is based in Long Island City, NY and is a third-generation, family-owned coffee importing and roasting business that has been in operation since 1939. As a core part of its coffee offerings, White Coffee is proud to feature the finest licensed brands. These items are available in retail outlets throughout the United States, online at www.whitecoffee.com or by calling (800) 221-0140 for more information.

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