LICENSING UNIVERSITY – LICENSING INTERNATION AL EXPO June 14 – 16, 2011 Mandalay Bay Convention Center, Las Vegas Hear it from the Expert! Michelle Alfandari, President/CEO of MODA Licensing, Inc. will be a featured panelist in the following seminar: “Working with Licensing Agents and Consultants” Tuesday, June 14 10:00am – 11:30am Licensing agents and consultants can play a central role in the development of an effective licensing... [Read More]

MODA’s President/CEO is the guest speaker on May 19, 2011 for the Cause Marketing Forum web conference! The Cause Marketing Masters Series presents Michelle Alfandari of MODA Licensing “Cause Licensing Update” Thursday, May 19 from 1:30pm – 2:30pm EST For some nonprofit organizations, pursuing brand licensing opportunities has proved a valuable source of funds while for others it has been a waste of time and money. Learn... [Read More]

On the Road with MODA: Global Pet Expo – Orlando, FL March 16-18, 2011 I was at the Global Pet Expo in Orlando this past week with our client America’s VetDogs® to help launch our new line of VetDogs® Dog Toys by Vo-Toys and continue our support of VetDogs® Dog Treats by Bil-Jac! We put together a PR plan that attracted much attention having been featured in the Pet Expo Daily as a “Best in Show” brand! We were also covered... [Read More]

I am here in Nuremberg for the Toy Fair and I am really impressed!! The show is very well organized, so it’s relatively easy to make your way around the many halls, which are filled with visitors! The showrooms of the dominant players (e.g. LEGO, Hasbro, Mattel) are packed! I’m here for MODA’s client UNICEF, and there is plenty of interest even from companies that don’t normally license. It seems that introducing kids to a “world... [Read More]

MODA Licensing, Inc., represented by Sharon Summer, will be in Germany for the International Toy Fair Nurnberg February 2nd through the 4th on behalf of client UNICEF! If you are looking for a global children’s brand with incredibly high awareness offering an alternative to character and entertainment properties, please contact MODA to schedule an appointment with Sharon and learn more about how UNICEF can benefit your business (212-687-7640 or... [Read More]

Check it out … New Tour de France bikes and accessories are now available at the following online retailers! Kmart http://www.kmart.com/shc/s/search_10151_10104?vName=Fitness+%26+Sports&cName=Bikes+%26+Accessories&keyword=tour+de+france&viewItems=24&sLevel=1&sLevel=0 SEARS http://www.sears.com/shc/s/search_10153_12605?keyword=tour+de+france Amazon http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Dsporting&field-keywords=tour+de+france&x=16&y=21 Meijer http://www.meijer.com/s/tour-de-france/toys-games-bikes-bicycles/_/N-1z13yh6Z2q3... [Read More]

Tour de France “Bikes and Accessories” are rolling across the roads of North America! We are extremely excited to extend the Tour’s brand, cycling know-how and legacy as the world’s most iconic cycling brand onto this collection and are sure you will be as excited when you see the craftsmanship and detail that has gone into each bike and accessory. The items are now available at various online retail outlets such as: http://www.walmart.com/ip/Cycle-Force-Tour-de-France-Prologue-Elite-20.5-Mountain-Bike/15383106... [Read More]

TOUR DE FRANCE BICYCLES AND ACCESSORIES NOW AVAILABLE ONLINE JUST IN TIME FOR THE HOLIDAYS! December 2, 2010 — You can now find an array of Tour de France products online from adult bikes, children’s bikes, helmets, gloves, bottles and more! The products were designed for any level of cyclist in the family. Products are available today at www.dickssportinggoods.com www.walmart.com www.toysrus.com www.sears.com www.mercantila.com www.dazadi.com With... [Read More]

September 28-30, 2010 — London MODA represented its client UNICEF at Brand Licensing Europe last week. The show was excellent for UNICEF. Potential licensees and retailers confirmed our positioning that UNICEF is a complementary, distinct and relevant brand that adds dimension and value to the current retail offerings for infants and children categories. We were very pleased with the response of so many manufacturers and retailers who felt... [Read More]

Interbike in Las Vegas! North America’s largest cycling trade show is off to a terrific start with lots of enthusiasm throughout the aisles. Cycle Force Group has launched its line of Tour de France licensed bicycles, accessories and parts. The line looks awesome and reaction to the line and brand has been terrific. #gallery-1 { margin: auto; } #gallery-1 .gallery-item { float: left; margin-top: 10px; text-align:... [Read More]