SHOW YOUR SUPPORT FOR OUR NATION’S HEROES AT GLOBAL PET EXPO
SHOW YOUR SUPPORT FOR OUR NATION’S HEROES
AT GLOBAL PET EXPO
Meet Veterans and Their Service Dogs at VetDogs Licensee Booths
Orlando, FL (March, 2014) – America’s VetDogs® (www.VetDogs.org), the premier not-for-profit organization that provides specially trained guide and service dogs to disabled veterans is excited to participate in this year’s Global Pet Expo. By joining licensee partners Bil-Jac® (booth #1067 – America’s VetDogs® Dog Treats), Ethical Products (booth #2335 – America’s VetDogs® toys and beds) and Petking, Inc. (booth #3701 – America’s VetDogs® rawhide, biscuits and jerky), VetDogs expects to generate awareness for the various dog products that helps support the training and placement of guide and service dogs to disabled veterans of all eras – at no charge to them.
“We are pleased to have a presence at this year’s show with our three dedicated partners who believe and support our mission of helping those who have served our country live with dignity and independence,” said Wells B. Jones, CEO of America’s VetDogs.
“These partnerships and products offer an incredible opportunity to further our collective commitment to offer quality products while simultaneously supporting the men and women who have sacrificed so much for our country,” says Michelle Alfandari, president of MODA Licensing, the licensing agency for America’s VetDogs.
In addition to showing support for America’s disabled veterans, the program also highlights the vital bond between people and their animals – whether they are assistance dogs or pets – and creates brand loyalty for new and existing customers.
America’s VetDogs products are manufactured to the highest standards of quality, and they are distributed at a variety of major retail pet specialty and retail chains, as well as independent pet specialty stores. To find a list of stores near you, visit www.VetDogs.com.
VetDogs graduates and their assistance dogs will be the honored guests at partner booths throughout the show. We invite you to come meet them and learn how their service dogs have changed their lives.
About America’s VetDogs® – the Veteran’s K-9 Corps®
America’s VetDogs provides guide and service dogs to disabled veterans and active duty personnel; physical and occupational therapy dogs for VA and military hospitals; and combat stress control dogs to be deployed overseas. It costs over $50,000 to breed, train and place one assistance dog with a veteran, but there is never a cost to the veteran. To learn more about America’s VetDogs, visit www.VetDogs.org. To learn about VetDogs licensed products visit www.VetDogs.com
For information on VetDogs licensing opportunities, please contact Michelle Alfandari at: michelle@modalicensing.com
To learn more about VetDogs licensing partners, visit:
Bil-Jac: www.bil-jac.com
Ethical Products, Inc.: www.ethicalpet.com
Petking, Inc.: http://www.babyking.com/petking_index.php
Licensing Contact:
Michelle Alfandari
212-687-7640 x214
michelle@modalicensing.com
Media Contact:
Andrew Rubenstein
Director of Marketing
631-930-9091
Andrew@VetDogs.org
Risk and Reward in Licensing
Risk and Reward in Licensing
By Michelle Alfandari
“Great companies don’t offer us something to buy. Great Companies offer us something to buy into.” Simon Sinek, Start with Why.
I love that quote and it applies equally to great brands that have to convey a real and genuine reason for being.
I recently had the great pleasure of sitting down with 2 veterans of brand licensing and we marveled over the changes in the “licensing” industry. The good ole’ days always seem better in hindsight but in fact we had a lot of fun back then as we reminisced about establishing a new industry 25 to 35 years ago. We took intangible assets, trademarks and brands and leveraged them to new businesses that generated awareness, incremental revenue, stakeholder value, opened new channels of distribution and geographies. We did it with vision and passion, we took risks and we convinced brand owners to take risks with their valuable intellectual property and retailers to give them shelf space. What we did was unprecedented, there was no road map; and many of those early forays are established licensed brands today living seamlessly alongside their core businesses.
Fast forward to today and things have changed. Licensing is now an established model for growing businesses and value from IP and yet some very sound ideas and concepts fall by the wayside because of risk aversion. Risk aversion started before 2008 but it sure became entrenched after that. There are exceptions with some brilliant brand extensions that got started during the economic downturn but there are so many more that could have been contenders if only given a chance. “If the skeptics didn’t rule”. Better Homes and Gardens™ may have had a healthy dose of skepticism about ramping up their real estate license at one of the lowest points of the lowest time in real estate. But they chose instead to believe that their brand could “live’ in real estate. Launching a real estate license in 2008 and expanding it in 2010 may have seemed, well, insane at the time, but vision and a healthy dose of longer term thinking won the day. The license agreement between Realogy and Meredith Corporation (Better Homes and Gardens™ is a registered trademark of Meredith) is a 50 year term, with renewal options for another 50 years years. Talk about commitment! Today the Better Homes and Gardens Real Estate franchise network consists of approximately 8300 agents, more than 250 offices in 26 states and Canada.
As Seth Godin wrote in proving the skeptics wrong (http://sethgodin.typepad.com/seths_blog/2013/07/proving-the-skeptics-wrong.html): “I used to have a list, and I kept it in my head, the list of people who rejected, who were skeptical, who stood in the way. What I discovered was that this wasn’t the point of the work, and my goal wasn’t actually to prove these folks wrong, it was only to do the work that was worth doing. So long ago I stopped keeping track. It’s not about the skeptics. It’s about the people who care about, support and enable. Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they’re the ones that are going to spread the word for you.”
Today, brands need to provide a reason to buy that is more than great function, design, flavor, price or quality. Brands that give something to buy into might just be the game changer that brings the energy, ‘fun’ and rewards of risk back to retail; and have a great chance of resonating and delighting believers who just might be your customers.
I leave you with a twitter posting from Gijs van Wulfen twitter/blog: You Innovate Only if Doing Nothing is a Bigger Risk Quote: Not all CEO’s are fond of innovation. A lot of them in reality wait until not innovating is not an option anymore. Although this is so human, it is also very frustrating when you as an innovative employee wants to move your company forward. I like to quote the CEO of BMW AG, the German luxury car producer, Dr.-Ing. Norbert Reithofer. When asked why BMW started the risky E-car project with the BMWi-3 and i-8 he responded very honest: “Because doing nothing was even a bigger risk” [Autoweek 41-2013].
Joltin’ Joe DiMaggio’s Record-Breaking Streak Inspires New Line Of Coffee
FOR IMMEDIATE RELEASE
Photo Available
January 18, 2014
Booth Number: 3805
CONTACT: Michelle Alfandari
Joe DiMaggio, LLC
(646) 286-9722
White Coffee and Joe DiMaggio, LLC Entry Launches at Winter Fancy Food:
Joltin’ Joe DiMaggio’s Record-Breaking Streak Inspires New Line Of Coffee
Long Island City, NY — A licensing arrangement between Joe DiMaggio, LLC and White Coffee Corporation has produced a winning lineup of specialty coffee blends and introduces Joltin’ Joe®, a new brand with an authentic American heritage.
Joltin’ Joe teams with White Coffee to present three new blends—a Signature Medium Blend, a Signature Decaf and an Espresso—delivering an accessible craft coffee that redefines smooth. An elegant, clean and balanced coffee with a hint of sweetness both approachable and complex, it’s made with a relentless focus on the best growers, the best beans, and the highest-quality roasting curves and roasted in small batches by hand to get the best flavor possible.
“We set out to guarantee that Joltin’ Joe coffee lives up to its promise,” says Jonathan White, Executive Vice President of White Coffee Corporation. “We put 75 years of our experience to work, giving our all to creating Joltin’ Joe craft coffee roasts that deliver a new taste experience for consumers.”
Joltin’ Joe coffee is available in whole bean and ground in 12 oz. bags and single-serve cups compatible with Keurig® machines. The suggested retail price is $8.99 – $10.99, and the products will be available in outlets nationwide.
About Joltin’ Joe
Joltin’ Joe is a new lifestyle brand managed and licensed by Joe DiMaggio, LLC. It draws its inspiration from the American icon Joe DiMaggio, who gave it all at every at-bat. His record-breaking 56-game hitting streak symbolized what a commitment to excellence can accomplish, which is why Joe DiMaggio, LLC has made it their mission to inspire consumers to Give It All every day. They promise to always do the same by making sure everything that bears the Joltin’ Joe brand raises the bar with innovative, differentiated, quality products that exceed expectations. Joltin’ Joe reminds us that anything is possible, if we are willing to reach for it and Give It All every day.
About White Coffee Corporation
White Coffee Corporation is based in Long Island City, NY and is a third-generation, family-owned coffee importing and roasting business that has been in operation since 1939. As a core part of its coffee offerings, White Coffee is proud to feature the finest licensed brands. These items are available in retail outlets throughout the United States, online at www.whitecoffee.com or by calling (800) 221-0140 for more information.
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KEURIG is a registered trademark of Keurig, Incorporated.
© Keurig, Incorporated 2014. All Rights Reserved.
© White Coffee Corporation 2014. All Rights Reserved.
All trademarks referenced herein are the properties of their respective owners.
Ethical Products Introduces America’s VetDogs® Toys and Beds
Ethical Products Introduces America’s VetDogs® Toys and Beds
Bloomfield, NJ (March 1, 2013) – Ethical Products, Inc., a leading manufacturer of pet toys and accessories, has teamed up with America’s VetDogs® , the premier non-profit organization that provides specially trained assistance dogs to disabled veterans, to offer dog toys and beds under the America’s VetDogs® brand.
Jonathan Zelinger, President of Ethical Products, Inc. states, “We are excited to be adding the America’s VetDogs® brand to our product line of leading, high-quality dog toys. We were searching for the correct, cause-related license to develop. The fact that we can contribute to the noble effort of providing service dogs to our military heroes is an honor that fits right in with our company’s objectives and mission. We are committed to a long term and rewarding relationship with America’s VetDogs®.
The America’s VetDogs® line will be offered in two programs. First, a red, white and blue program of very durable rope and tennis toys. A second program will be offered this summer and will feature toys with an exclusive VetDogs® camouflage design.
The packaging will feature a veteran and his service dog and clearly communicate how the purchase supports America’s heroes.
“The program offers retailers and their customers great products combined with a great cause”, says Zelinger. “We think this is the perfect combination that will resonate in the market place.”
About Ethical Products, Inc. Ethical Products, Inc. is a privately owned company that was established in 1951. Their Bloomfield, NJ, facility serves as its distribution center and corporate offices and employs 50 people. Ethical Products is focused on providing quality products for dog and cats. They market products under the SPOT brand, which includes dog and cat toys, dishes, waste management products and other dog and cat accessories. Their Fashion Pet division markets a complete line of dog apparel. Throughout the years, Ethical Products has won prestigious new product awards at the Global Pet Exposition show. Our brands have been cited as leaders in the annual survey conducted by Pet Age magazine. They strive to provide pet owners and their pets with the absolute best consumer value and customer service in the pet industry while never losing sight of quality, innovation, safety, honesty and humanity.
About America’s VetDogs® – the Veteran’s K-9 Corps® America’s VetDogs is a not-for-profit organization that was founded by the Guide Dog Foundation for the Blind, Inc. (est. 1946). VetDogs helps those who have served or are currently serving our country live again with dignity and independence whether they are blind or visually impaired or have other disabilities, by providing guide dogs, service dogs, combat stress relief dogs to be deployed overseas, and physical and occupational therapy dogs to work at VA and military medical centers.www.VetDogs.com.
Ethical Partners with America’s VetDogs
Ethical Products (ethicalpet.com) has partnered with America’s VetDogs to create co-branded dog toys and beds. The rope and tennis ball toys are designed in red, white and blue, and are durable for all breeds. A portion of each sale goes to America’s VetDogs to help raise, train and match an assistance dog with an American hero. America’s VetDogs is a non-profit organization that helps disabled veterans regain the lives they led. (Read more..)
AMERICA’S VETDOGS UNVEILS EXPANDED PRODUCT LINE
AMERICA’S VETDOGS UNVEILS EXPANDED PRODUCT LINE AT 2013 GLOBAL PET EXPO Treats, Toys and Rawhide for Dogs Help Support Assistance Dog Program for Disabled Veterans
Orlando, FL (February 14, 2013) – America’s VetDogs® , the premier non-profit organization that provides specially trained assistance dogs to disabled veterans is pleased to announce its expanded line of licensed dog products at this year’s Global Pet Expo. Joining longtime VetDogs partner Bil-Jac (booth #1067 – America’s VetDogs® Dog Treats) are Ethical Products (booth #2335 – America’s VetDogs toys and beds) and PETKING (booth #3701 – rawhide, biscuits and jerky).
“We are pleased to welcome Ethical Products and PETKING to the America’s VetDogs family,” said Wells B. Jones, CEO of America’s VetDogs. “These partnerships and new product lines have offered an incredible opportunity to further our collective commitment to offer quality products while simultaneously supporting the men and women who have sacrificed so much for our country.”
The VetDogs licensing program provides the opportunity for manufacturers and retailers of pet products to highlight their strong dedication to our nation’s veterans by creating products for the America’s VetDogs brand. A percentage of each sale goes to VetDogs for its programs for disabled veterans.
In addition to showing support for America’s disabled veterans, the program also highlights the vital bond between people and their animals – whether they are assistance dogs or pets – and creates brand loyalty for new and existing customers.
America’s VetDogs products are manufactured to the highest standards of quality, and they are distributed at a variety of major retail pet specialty and retail chains, as well as independent pet specialty stores. To find a list of stores near you, visit www.VetDogs.com.
VetDogs graduates and their assistance dogs will be the honored guests at each company’s booth. Come meet them and learn how their VetDogs have changed their lives.
About America’s VetDogs® – the Veteran’s K-9 Corps® America’s VetDogs provides guide and service dogs to disabled veterans and active duty personnel; physical and occupational therapy dogs for VA and military hospitals; and combat stress control dogs to be deployed overseas. It costs over $50,000 to breed, train and place one assistance dog with a veteran, but there is never a cost to the veteran. To learn more about America’s VetDogs, visit www.VetDogs.org. To learn about VetDogs licensed products visit www.VetDogs.com
For information on VetDogs licensing opportunities, please contact Michelle Alfandari at m.alfandari@modalicensing
To learn more about VetDogs licensing partners, visit: Bil-Jac: www.bil-jac.com Ethical Products, Inc.: www.ethicalpet.com Pet King: www.petking.us
Steiner Sports Hosts Auction to Benefit America’s VetDogs
Bid on unique items to help underwrite the cost of providing assistance dogs to veterans
FOR IMMEDIATE RELEASE – June 1, 2013 — Smithtown, NY – Steiner Sports, a leader in sports marketing and memorabilia has partnered with America’s VetDogs – the Veteran’s K-9 Corps on the launch of an online auction of sports memorabilia, limited photography and artwork, fine wine along with other items with broad appeal from sports enthusiasts to wine connoisseurs, with all proceeds benefiting America’s VetDogs; a 501c3 non-profit and national provider of assistance dogs for those who have served our country.
“We’re very excited to partner with America’s VetDogs on this significant charity auction,” said Brandon Steiner, founder and CEO of Steiner Sports. “This is another way for Steiner and the community to support the heroes who have served and protected our country.”
America’s VetDogs, an innovative provider of assistance dogs, strives to meet the physical and physiological needs of those who have served our country including veterans of all eras, active military personnel and first responders. The organization offers specially trained dogs to help mitigate disabilities taken on such as the loss of limbs, loss of sight or hearing, mobility impairment, seizure alert and those who are dealing with home front issues and sleep disorders allowing them live again with dignity and independence.
Assistance dogs from America’s VetDogs are provided at no cost to the veteran’s and includes a lifetime of aftercare. The organization is solely supported by donations from private individuals, corporations, foundations, and other organizations.
“We are delighted to partner with Steiner Sports on this fundraising opportunity,” says Wells Jones, CEO of America’s VetDogs. “Since the VetDogs founding in 2003, we have placed 100’s of assistance dogs with wounded or disabled servicemen and women. This auction provides another great way to build brand awareness for VetDogs, generate much needed revenue, and highlight Steiner’s commitment to our nation’s heroes.”
“We are very pleased to have brought Steiner and America’s VetDogs together for such a worthy cause”, says Michelle Alfandari, Pres/CEO of MODA Licensing, the agency representing America’s VetDogs.
The auction takes place from June 1st to June 30th and will be hosted at www.steinersports.com.
About Steiner Sports
Established in 1987 by founder and CEO Brandon Steiner, Steiner Sports has been a leader in sports memorabilia and sports marketing for over two decades and enjoys working relationships with many of the top athletes in sports today.
About America’s VetDogs®– the Veteran’s K-9 Corps®
America’s VetDogs provides guide and service dogs to disabled veterans and active duty personnel; physical and occupational therapy dogs for VA and military hospitals; and combat stress control dogs to be deployed overseas. It costs over $50,000 to breed, train and place one assistance dog with a veteran, but there is never a cost to the veteran. To learn more about America’s VetDogs, visit www.VetDogs.org
About MODA Licensing, Inc.
Building businesses from intellectual property via licensing and strategic partnerships since 1988. www.modalicensing.com
AMERICA’S VETDOGS® Dog Toys on the front cover of Ryan’s flyer
VETDOGS® DOG TOYS… on the front cover of Ryan’s Pet Supplies mail order catalog!
June 2013
MODA Swings in for Joe DiMaggio
Licensing.biz –Thursday, 3rd February 2011 at 3:32 pm
MODA Licensing has formed Joe DiMaggio LLC to handle all brand licensing and extensions of the baseball star worldwide.
There will be several sub brands – including Joltin’ Joe DiMaggio and Joe DiMaggio: The Yankee Clipper – plus his signature, which will add further support to the main brand.
The immediate licensing opportunity will be around the 70th anniversary of DiMaggio’s 56 game hitting streak for collectibles and apparel.
“MODA’s focus will be on creating sustainable branded Joe DiMaggio licensed businesses,” explained Michelle Alfandari, president and CEO of MODA Licensing. “We are developing a strategy that will leverage the strongest assets of DiMaggio’s legend, fame and celebrity to a select range of consumer products and service. In addition to packaged goods and services, we will leverage DiMaggio’s image for advertising, promotion and film.”
MODA Licensing Announces Launch of Bushnell Outdoor Performance Footwear
NEWS RELEASE
MODA Licensing Announces Launch of Bushnell Outdoor Performance Footwear
(New York, N.Y. – September 27, 2011) Bushnell, a legendary name in the outdoor industry, is turning a new leaf with a new line of performance footwear. Bushnell has teamed up with BBC International and Trimfoot Company to unleash a line of outdoor performance footwear. The line will be available in select stores across the country beginning November of 2011. The fall line is constructed with the performance driven hunter in mind. Every boot is designed to be lightweight and technically advanced to help hunters overcome any obstacles Mother Nature might throw at them while afield. Each hunting boot features an aggressive outsole without sacrificing the comfort and mobility achieved with a standard athletic shoe.
For spring 2012 expect to see hiking boots and trail shoes alongside the hunting boots to help complete the outdoor adventure. BBC and Trimfoot, two companies with a combined experience of more than 125 years in the shoe industry, have shown their combined abilities in product development and marketplace distribution skills, alongside their passion for the outdoors. Products have been developed with the comfort and performance of the hunter at the forefront. Outdoor footwear designed and produced by outdoor people. Expect the competitive nature of the team to be very visible in this competitively priced outdoor performance footwear program.
Tune in to see Bushnell Footwear on the following programs:
The Wild Outdoors on the Outdoor Channel with Jay and Tammi Gregory
Family Traditions with Haley Heath on the Sportsman Channel
The Canadian Tradition on Global TV and Wild TV with Taylor Wright
Bushnell Footwear will be present at the 2012 Shot Show in Las Vegas, Nev., and 2012 ATA show in Columbus, Ohio.
About Bushnell
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kan. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please visit www.bushnellperformanceoptics.com or contact Bushnell Public Relations at (913) 752-6105.
About Trimfoot Company
Trimfoot Company is centrally located in Missouri and is approaching their 100th year in the footwear industry. For ordering and more information call 800-325-6116.
About BBC
BBC International was founded 35 years ago and is based in Boca Raton Florida. For more information on BBC International please visit www.bbcint.com
About MODA Licensing, Inc.
A global business development/licensing agency established in 1988, MODA is a leader in using licensing to add value and build businesses from brands, trademarks and technology across diverse industries and retail channels. MODA works as a licensing agency for its clients or in partnership with IP owners. Headquartered in NYC with Global Associates worldwide, MODA offers a full range of services including consulting. Proven methodology has resulted in enduring and profitable brand extensions for clients (Fortune 500, non-profits, sports events, publishing, hospitality, celebrity) and equity partners, delivering incremental revenue, protecting intellectual property and enhancing core business.
BUILDING BUSINESSES FROM B®ANDS www.pixelelves.com/moda
