Sept 2010: Mexico/Yucatan/Akumal: A visit to the Riviera Maya Beach Villas….This was not a business trip, au contraire, but any travel provides another perspective on consumers and spending. Wearing MODA’s hat (and a hat was required at all daylight hours) as licensing agency it was clear that “experience” is trumping product purchases. #gallery-1 { margin: auto; } #gallery-1 .gallery-item { float: left; margin-top:... [Read More]

Scott Todd of MODA Licensing is heading out to Las Vegas for the Interbike Show on September 22nd to help with the launch of our new line of Tour de France bikes, accessories and parts by Cycle Force (booth # 1037)! Other Tour de France licensees exhibiting their 2011 product include Headsweats (booth # 1400), Suntech Optics / Ryder (booth # 2859) and DeFeet (booth # 3032). If you would like to find out more about Tour de France licensing opportunities... [Read More]

MODA Licensing is scheduling appointments for UNICEF at Brand Licensing Europe. If you are looking for a new children’s brand that stands apart from current offerings, then please visit us to learn more. UNICEF, (United National Children’s Education Fund) a first time exhibitor, will take this opportunity to unveil the platform for a global licensing program designed to further commercialize the brand and create a dynamic and profitable licensing... [Read More]

FMI May 2010 I recently attended the FMI 2010 Show (Food Marketing Institute) in Las Vegas, the largest and most comprehensive food industry event in North America. The show was touted as a big success with attendance up and most attendees full of optimism. People were talking about brand loyalty being critical to food retail and the importance private label store brands have in the market especially when shoppers have to make their grocery dollars... [Read More]

The Power of Licensing.  When we changed our name from MODA International Marketing to MODA Licensing, it wasn’t because we suddenly became cheerleaders for licensing, we always have been! We explained in our press release (see In The News, March 29, 2010) why we switched out “international” and “marketing” with “licensing” in our name. At the core of the change is highlighting our expertise, which is licensing; and elevating the perception... [Read More]

Kazachok Licensing Forum – Paris,  April 2010 We were in Paris for business meetings which fortunately overlapped with Kazachok Licensing Forum.  I therefore planned to attend and to be sure to hear Ira Mayer, Publisher, The Licensing Letter speak. Of course, his office is down the block from ours in NYC but it’s so much more fun to get together in different locales! Ira presented 3 industry challenges, which were the economy, retail infrastructure... [Read More]

RETIMEMENT™ Retimement™ spells the end of Retirement and that’s GOOD NEWS!  Retimement is the defining movement led by the boomer generation that marks the end of your parents’ retirement model.  The world has changed and the retirement model is irrelevant in today’s dynamic and fast-paced world. It is time for a new model that reflects the world in which we live, work and play.  It’s time to STOP laboring, anxiously planning for a... [Read More]

High Point, April 2010 This was a good market.  Let’s start with the fact that the sun was shining.  (Moving from building to building in High Point when it’s raining dampens the shoes and spirits!)   Overall the showrooms were busy and there was good energy – a feeling that the worst of the recession is behind us prevailed. We attend this market for many reasons: to spend time with Hammary, our furniture licensee for The National Trust... [Read More]

Toy Fair, February 2010 Toy Fair 2010 felt a lot better than it did in 2009.  The aisles and booths were busier than last year and the exhibitors seemed happy. The noise level at the show was not as deafening as it had been in previous years.  Overall, the tone of the show reflected the economic forecasts – a slow but steady recovery.  I was at the show representing our new client UNICEF.  The UNICEF organization is extending their brand... [Read More]

MODA Takes Non-Profit America’s VetDogs® To Branded Consumer Product With Their First License “We selected MODA to represent America’s VetDogs® because of their successful track record and immediate understanding of our Organization and its licensing potential.  They embrace our mission and act as our licensing dept, working as close partners of our marketing team.  They have succeeded in making America’s VetDogs® into a consumer... [Read More]