Toy Fair Nuremberg February 2011

I am here in Nuremberg for the Toy Fair and I am really impressed!! The show is very well organized, so it’s relatively easy to make your way around the many halls, which are filled with visitors! The showrooms of the dominant players (e.g. LEGO, Hasbro, Mattel) are packed!

I’m here for MODA’s client UNICEF, and there is plenty of interest even from companies that don’t normally license. It seems that introducing kids to a “world of play” with the UNICEF brand is a concept that lots of marketers can relate to!