Joe DiMaggio, LLC inks Joltin’ Joe drink deal with AriZona Beverages
Joltin’ Joe Espresso beverage to launch nationwide in September
Joe DiMaggio’s iconic brand has teamed with AriZona Beverages to launch a new drink, called Joltin’ Joe which will be available nationwide from mid-September.
Joltin’ Joe is a smooth-tasting, lightly carbonated ready-to-drink espresso that can be enjoyed whenever there is a need for a refreshing jolt of inspiration, and taste.
Aplty named, this all-natural sparkling espresso delivers a jolt of energy either for a morning caffeine kick or for energy throughout the day. Joltin’ Joe is made with natural espresso coffee and contains no artificial flavors, colors or preservatives.
“The Joltin’ Joe brand seamlessly extends to coffee and energy so launching our first beverage product with a ready-to-drink sparkling espresso is consistent with our strategy to build a large footprint in the food and beverage category,” says Michelle Alfandari, managing member of Joe DiMaggio, LLC who heads up licensing for the company.
Joltin’ Joe joins an impressive portfolio of iconic athlete beverages Arizona Beverages has created. Joe DiMaggio’s carbonated espresso drink, Joltin’ Joe, has officially joined AriZona’s hall of fame.
“We’ve had great success in the tea market and Joltin’ Joe is our foray into the coffee category where we expect the same levels of success,” adds Jackie Harrigan, Global Communications Director for AriZona Beverages.
The Can also features historical headlines including his famous 56-game hitting streak, still considered one of the most remarkable achievements in the history of sport – and a record unbroken to this day.
Visit Joe DiMaggio’s fan page or www.drinkarizona.com to learn more about the launch and availability of Joltin’ Joe Sparkling Espresso.
