MODA Signs Headsweats for Le Tour de France
Licensing show exhibitor MODA International (Booth #5806) recently signed Headsweats for headwear for Le Tour de France, owned by the French Amaury Sport Organization (ASO). A line of Le Tour de France licensed headwear including technical hats, caps, visors made from moisture-wicking materials or cotton twill will launch in spring 2009 through bike shops, sporting good stores, mass merchants and online retailers in the U.S. and Canada. ASO belongs to the French press group Philippe Amaury Publications, which owns l’Equipe, France Football, l’Equipe Magazine, VÈlo Magazine, Le Parisien and Aujourd’hui, as well as l’Equipe TV in France.
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