Top 100 Global Licensors
INVISTA
$160M (Est.) (Public)
Chiaretto Calo, Global Licensing & Business Development Director, INVISTA, +39 (02) 392 02032; Michelle Alfandari, president, MODA International Marketing, Inc., +1.212.687.7640
Extending from the world’s leading fashion and fiber brand, the Lycra licensing program remained strong in 2008 in the highly competitive cosmetics category. Significant drivers included the worldwide launch of the new Rimmel Lycra French Manicure patented formula with vitamins and micro-sized minerals for up to 10 days of durable color. Print advertising campaigns and strong in-store displays — both POS and off-shelf — continued to provide strength to sustain market share. This year, initiatives for Lycra cosmetics growth will include introductions for Rimmel Lycra Pro Max for nails with an advanced nailbrush, new Astor Lycra Shine Deluxe Lip Gloss and new Astor Lycra Volume Diva Mascara.
Reprinted with permission of the publisher. LICENSE! Global magazine, APRIL 2009, Advanstar Communications.
