MODA International Marketing has revealed a new licensing partnership for Le Tour de France.
Cycle Force Group has been granted a licence by Amaury Sport Organisation – the official organiser of the tournament – to produce a full range of bicycles, parts and accessories from spring 2010 in the US, UK and Europe.
Distribution will be through mass retailers, sporting goods stores, distributors and online retailers.
Cycle Force Group has aligned itself with Messingschlager GmbH, an import company of bicycle parts and accessories with distribution throughout Europe, as its strategic distribution partner for Tour de France products.
http://www.licensing.biz/news/4316/Tour-de-France-signs-Cycle-Force-Group
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