Top 100 Global Licensors
National Trust for Historic Preservation
$215M (Est.) (Private)
Michelle Alfandari, president, MODA International Marketing, Inc., +1.212.687.7640
Gaining trust with consumers, the National Trust licensing program experienced continued growth in 2008, through key initiatives that included an expanded product assortment at Lowe’s Home Centers, consisting of the licensor’s molding collection, with six authentic American designs inspired by America’s Landmarks. In addition, licensee Valspar continues to grow its paint program with new in-store merchandising of products featuring historic colors. In home furnishings, Hammary launched its Classic Modern furniture collection under its brand Design in America-The National Trust. Key drivers this year will focus on National Trust’s sustainability initiative, Preservation is Green, while also continuing the rollout of molding designs and new categories in Lowe’s stores.
Reprinted with permission of the publisher. LICENSE! Global magazine, APRIL 2009, Advanstar Communications.
