Royalties
April 2010
Brand Licensing
Taking the ingredient LYCRA® and its connection to fashion and transitioning it into cosmetics was something MODA first did six years ago. The newest iterations of this brand from licensee Coty are: Rimmel LYCRA® Pro Nail Enamel, LYCRA® Lash Extender Mascara, and Astor Lacquer Deluxe Nail Enamel with LYCRA® (shown).
License! Global
March 31, 2010
New Moniker for MODA
New York-based licensing agent MODA International Marketing has renamed itself MODA Licensing. A new Web site will launch soon at www.pixelelves.com/moda.
The company currently represents clients such as Audiovox, Le Tour de France, Mack Trucks, Michael Kors, Better Homes and Gardens (Meredith Corporation), Ask Jeeves, Ritz Hotel Limited and The New York Times, as well as non-profits Henry Ford Museum and America’s VetDogs.
Michelle Alfandari is president and chief executive officer of MODA Licensing.
License! Global
March 25, 2010
MODA’s VetDogs Adds Dog Treats
Bil-Jac Foods was recently tapped by MODA International Marketing to distribute America’s VetDogs-branded dog treats.
The dog treats will be available this October at pet specialty, mass retailers, supermarkets, farm stores, military post exchanges, direct mail and e-commerce. Part of the proceeds from the sale of each package will go toward Amercia’s VetDogs to help raise, train and match service dogs at no charge to soldiers. The products will debut at the upcoming Global Pet Show in Orlando.
“America’s VetDogs grew out of the Guide Dog Foundation and are experts in breeding, raising and training dogs, so the extension to dog products is a natural one,” says Michelle Alfandari, president and chief executive officer of MODA. “This expertise combined with the reputation of Bil-Jac for high-quality dog food is a major win for retailers and consumers. The America’s VetDogs brand will drive traffic and call consumers to action while the product performance will ensure a loyal consumer.”
MODA is seeking other partners for the America’s VetDogs brand, including dog accessories, toys, grooming, crates and kennels, dog food, flea and tick, leashes and leads, collars, dog bowls and feeders, travel and training.
For licensing inquires, contact Scott Todd, senior vice president of MODA International Marketing, at 212-687-7640 or info@modaintl.com.
License! Global
March 1, 2010
Top 125 Global Licensors
National Trust for Historic Preservation
78. NATIONAL TRUST FOR HISTORIC PRESERVATION
$225M (NON-PROFIT)
MICHELLE ALFANDARI, PRESIDENT AND CEO, MODA LICENSING, +1.212.687.7640
There are two key areas of focus: For home furnishings, there is the “Design in America” furniture collection, including bedroom, living room, dining room and accent pieces from licensee Hammary Furniture; for DIY, there is a historic paint collection with Valspar paint and a decorative moulding collection with the Empire Co. The Design in America furniture collection will add a new collection inspired by the styles of the La Valencia Hotel, which will be launched at High Point furniture market spring 2010. The decorative moulding program will continue to roll out at Lowe’s with about 100 new stores to be added in first half of 2010. The paint collection will benefit from an enhanced marketing initiative to launch by third quarter 2010. The Design in America furniture collection continues to be distributed in specialty furniture stores, department stores and at La-Z-Boy showrooms. The paint and decorative moulding collections are sold exclusively at Lowe’s.
License! Global
March 1, 2010
Top 125 Global Licensors
Invista
90. INVISTA TECHNOLOGIES
$164M (PUBLIC)
MICHELLE ALFANDARI, PRESIDENT AND CEO, MODA LICENSING, +1.212.687.7640
Coty is the exclusive licensee for Lycra co-branded cosmetics for the Rimmel and Astor businesses globally. In a very difficult economic climate and the ever-changing fashion cosmetics market, sales were up from the prior year. Lycra continues to be relevant in its seventh year of licensed business with Coty. Plans are to add new products, shade extensions and expand retail distribution for nail, lip and mascara categories. New retail opportunities are primarily in China and Japan. For Astor: New Volume Diva Mascara products were introduced throughout the year; 39 new shades of Lycra Lacque Deluxe nail enamel were introduced in early summer; and new natural pastel nail enamel shades launched in September. For Rimmel: New long-wearing Lycra Pro Nail with innovative applicator debuted in first quarter 2009; and new French manicure with new applicator brush launched in April.
License! Global
March 1, 2010
Top 25 Licensing Agents
13. MODA LICENSING
$595M (PRIVATE)
(FORMERLY MODA INTERNATIONAL MARKETING) MICHELLE ALFANDARI, PRESIDENT AND CEO,
+1.212.687.7640
In 2009, MODA added several clients to its roster including UNICEF and Lighthouse International. MODA’s client list includes The New York Times; Lycra (Invista); Boll, Bushnell, Hoppes and Tasco (Bushnell Outdoor Products); Greenfield Village, The Henry Ford (The Henry Ford); The National Trust for Historic Preservation and Design In America; Le Tour de France and Dakar (ASO); America’s VetDogs, The Veteran’s K-9 Corps and Sgt. Vetdogs; Advent, Acoustic Research, Audiovox, Jensen and Terk (Audiovox Corporation); Unipal Corrugated Pallets; and Prism Industries. MODA successfully executed several licensed brand extensions across multiple product categories and distribution channels in 2009. They include Le Tour de France: Cycle Force Group in conjunction with Messingschlager bicycles, parts and accessories; DeFeet International: performance athletic socks and arm coverings; Suntech Optics: sunglasses in North America; Paintbox Press: pop-up book; Dearborn Sausage Company, meat products in U.S.; National Trust for Historic Preservation: expansion of moulding from Empire Company in Lowe’s home centers; The New York Times: Global Wine Company and The New York Times Wine Club; Signature Gift Ltd., themed personalized books, reproductions of single pages and personalized diaries, calendars; Retrographics Publishing, newspaper compilations, themed non-personalized books, reproductions of single pages and more; NYS Collections reading glasses; new airport stores in Providence, Atlanta, and West Palm Beach, from licensee Paradies; electronic handheld toys and games from Franklin Electronic Publishers; and Jakks Pacific game pencil.
Sports One Source
Under a new licensing agreement, Cycle Force Group will offer a full range of Le Tour de France bicycle, parts and accessories beginning in Spring 2010 in North America, United Kingdom and Europe. Distribution will be through mass retailers, sporting good stores, distributors and online retailers.
Cycle Force Group has aligned themselves with Messingschlager GmbH & Co. a leading import company of bicycle parts and accessories with distribution throughout Europe as their strategic distribution partner for Tour de France products.
Cycle Force Group has been granted a license by Amaury Sport Organization (ASO), the official organizer of Le Tour de France. MODA International Marketing is the exclusive agency for Le Tour de France in North America, United Kingdom and Brazil and is responsible for putting the deal together. Cycle Force Group is a leading manufacturer of bicycles and accessories located in Ames, IA.
License! Global
November 30, 2009
Tour de France Licensing Bikes
Cycle Force Group has been granted a license by Amaury Sport Organization, the official organizer of Le Tour de France. MODA International Marketing is the agency that brokered the deal.
Cycle Force Group is a leading manufacturer of bicycles and accessories located in Ames, Iowa. Cycle Force Group will offer a full range of Le Tour de France bicycle, parts and accessories beginning in spring 2010 in North America, the United Kingdom and Europe.
Distribution will be through mass retailers, sporting good stores, distributors and online retailers. Cycle Force Group has aligned themselves with Messingschlager GmbH & Co. a leading import company of bicycle parts and accessories with distribution throughout Europe as their strategic distribution partner for Tour de France products.
The Total Licensing Report
November 25th 2009
Tour de France Signs Cycle Force Group
MODA International Marketing has announced a new licensing partnership for Le Tour de France. Cycle Force Group has been granted a license by Amaury Sport Organization (ASO), the official organizer of Le Tour de France.
Cycle Force Group will offer a full range of Le Tour de France bicycles, parts, and accessories starting this spring in the U.S. and the UK.
LIMA Member News
MODA International Marketing is pleased to announce a new licensing partnership for Le Tour de France. Cycle Force Group has been granted a license by Amaury Sport Organization (ASO), the official organizer of Le Tour de France. MODA International Marketing is the exclusive agency for Le Tour de France in North America, United Kingdom and Brazil and is responsible for putting the deal together.
Cycle Force Group is a leading manufacturer of bicycles and accessories located in Ames, IA. Cycle Force Group will offer a full range of Le Tour de France bicycle, parts and accessories beginning in Spring 2010 in North America, United Kingdom and Europe. Distribution will be through mass retailers, sporting good stores, distributors and online retailers. Cycle Force Group has aligned themselves with Messingschlager GmbH & Co. a leading import company of bicycle parts and accessories with distribution throughout Europe as their strategic distribution partner for Tour de France products.
THE TOUR DE FRANCE _ the Tour Everyday is a brand that we fully expect will dominate the dynamic and growing bike and accessories categories, according the MODA. The Tour de France delivers a highly regarded and well_known global brand that will add a fresh, exciting positioning and experience in the cluttered “cycling’ space. After all, this global iconic cycling brand with over 100 year heritage stands for one of the most difficult, strenuous, endurance sporting events of all time. The Tour’s name on cycling products naturally extends this experience and authority from a 3 week event to everyday, The Tour Every Day.
About ASO:
Amaury Sport Organisation belongs to the French press group, E.P.A (Philippe Amaury Publications), which owns the newspapers and magazine publications l’Equipe, France Football, l’Equipe Magazine, Vélo Magazine, Le Parisien and Aujourd’hui in France. The group has also developed an audio_visual branch, with the creation of l’Equipe TV, and new technologies with the web_sites www.lequipe.fr and www.leparisien.fr, to such an extent that it is today one of the key figures in the French media world.
A.S.O., created in September 1992, is specialized in the organization of renowned sports events, such as the Tour de France, the Dakar and the Paris Marathon. Over the last few years, the company has expanded, A.S.O. having intensified its activities in the domain of cycling and taken up new disciplines, such as golf and equestrian sports.
Behind the range of internationally renowned and recognized events, Amaury Sport Organisation is focused on a precise goal: the design and management of spectacular top flight competitions respecting the sporting code of values and ethics, with long_term dedication.
About Cycle Force Group:
Cycle Force Group is one of the world’s largest suppliers of bicycles and bicycle related products, and distributes several internationally known brand names including Polaris®, Victory®, NASCAR, Kawasaki®, International®, and Smith & Wesson®. Cycle Force Group’s design and distribution headquarters is centrally located in Ames, Iowa. www.cyclefg.com
About MODA International Marketing, Inc.:
MODA, est. in 1988, is a full service international licensing agency specializing in corporate brand licensing. MODA’s expertise is building profitable and new businesses from our clients’ brands. MODA develops and executes the brand licensing strategy and provides management ensuring sustainability of the new licensed businesses. MODA’s innovative and strategic approach has resulted in successful and sustainable brand extensions to a broad range of product categories and retail channels. Clients include Fortune 500 companies, non_profits, hotels, restaurants and publishing.
BUILDING BUSINESSES FROM B®ANDS.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com
