March 25, 2010
MODA’s VetDogs Adds Dog Treats
Bil-Jac Foods was recently tapped by MODA International Marketing to distribute America’s VetDogs-branded dog treats.
The dog treats will be available this October at pet specialty, mass retailers, supermarkets, farm stores, military post exchanges, direct mail and e-commerce. Part of the proceeds from the sale of each package will go toward Amercia’s VetDogs to help raise, train and match service dogs at no charge to soldiers. The products will debut at the upcoming Global Pet Show in Orlando.
“America’s VetDogs grew out of the Guide Dog Foundation and are experts in breeding, raising and training dogs, so the extension to dog products is a natural one,” says Michelle Alfandari, president and chief executive officer of MODA. “This expertise combined with the reputation of Bil-Jac for high-quality dog food is a major win for retailers and consumers. The America’s VetDogs brand will drive traffic and call consumers to action while the product performance will ensure a loyal consumer.”
MODA is seeking other partners for the America’s VetDogs brand, including dog accessories, toys, grooming, crates and kennels, dog food, flea and tick, leashes and leads, collars, dog bowls and feeders, travel and training.
For licensing inquires, contact Scott Todd, senior vice president of MODA International Marketing, at 212-687-7640 or info@modaintl.com.
