License! Global
March 25, 2010
MODA’s VetDogs Adds Dog Treats
Bil-Jac Foods was recently tapped by MODA International Marketing to distribute America’s VetDogs-branded dog treats.
The dog treats will be available this October at pet specialty, mass retailers, supermarkets, farm stores, military post exchanges, direct mail and e-commerce. Part of the proceeds from the sale of each package will go toward Amercia’s VetDogs to help raise, train and match service dogs at no charge to soldiers. The products will debut at the upcoming Global Pet Show in Orlando.
“America’s VetDogs grew out of the Guide Dog Foundation and are experts in breeding, raising and training dogs, so the extension to dog products is a natural one,” says Michelle Alfandari, president and chief executive officer of MODA. “This expertise combined with the reputation of Bil-Jac for high-quality dog food is a major win for retailers and consumers. The America’s VetDogs brand will drive traffic and call consumers to action while the product performance will ensure a loyal consumer.”
MODA is seeking other partners for the America’s VetDogs brand, including dog accessories, toys, grooming, crates and kennels, dog food, flea and tick, leashes and leads, collars, dog bowls and feeders, travel and training.
For licensing inquires, contact Scott Todd, senior vice president of MODA International Marketing, at 212-687-7640 or info@modaintl.com.
America’s VetDogs and Bil-Jac Foods
MODA Announces License Deal for Client — AMERICA’S VETDOGS® for Dog Treats
(New York, NY – March 24, 2010) America’s VetDogs® Veteran’s K-9 Corps® has licensed Bil-Jac Foods, Inc. for dog treats. The license was initiated and finalized by MODA International Marketing, Inc.
America’s VetDogs® Dog Treats will launch at the upcoming Global Pet Expo in Orlando at booth #1023. Representatives from America’s VetDogs® and MODA, along with Veteran Navy corpsman Joseph Worley and his America’s VetDog, Benjamin will be at the booth.
The targeted channels of distribution are: pet specialty, mass retailers, supermarkets, farm stores, military PX’s, direct mail and e-commerce. According to Michelle Alfandari, President/CEO of MODA, “The notion that consumers can purchase the highest quality product while supporting America’s military heroes is a differentiator that will resonate with all dog owners including members of the military, Veterans, their families and friends. Part of the proceeds from the sale of each package of America’s VetDogs® treats will go back to America’s VetDogs® to help raise, train and match service dogs to our American Heroes at no charge to the soldier.”
Alfandari continues, “The packaging tells the story. The America’s VetDogs® brand is a credible and authoritative one coming from the preeminent non-profit organization dedicated to providing service and therapy dogs to American Veterans and active personnel with wide ranging needs from post traumatic symptom to loss of limbs. America’s VetDogs® grew out of the Guide Dog Foundation and are experts in breeding, raising and training dogs, so the extension to dog products is a natural one. This expertise combined with the reputation of Bil-Jac for high quality dog food is a major win for retailers and consumers. The America’s VetDogs® brand will drive traffic and call consumers to action while the product performance will ensure a loyal consumer.”
Bob Kelly, President and CEO of Bil-Jac states, “We are excited to be adding the America’s VetDogs® brand to our line of leading, high-quality dog treats. The fact that we can contribute to the cause of providing service dogs to our military heroes is an honor that fits right in with our company’s 63 year family history. We are committed to a long term and rewarding relationship with America’s VetDogs®.”
Jeff Bressler, EVP America’s VetDogs said, “We are delighted to partner with Bil-Jac and will use our resources to support and engage the consumer including social media to ensure that the VetDogs experience is a dynamic and successful one for the retailers and consumers.”
“We believe this is the first of many relevant America’s VetDogs® products that will be licensed,” said Scott Todd, SVP at MODA. Other targeted products include: Dog Accessories, Toys, Grooming, Crates & Kennels, Dog Food, Chews, Biscuits, Flea & Tick, Leashes & Leads, Collars, Dog Bowls and Feeders, Travel, Training, and more.
About America’s VetDogs®
VetDogs is a Nonprofit Organization that was founded by the Guide Dog Foundation for the Blind, Inc. (est. 1946). VetDogs helps those who have served or are currently serving our country honorably to live with dignity and independence whether they are visually impaired or have other special needs, by providing guide dogs, assistance dogs, therapy dogs and innovative technologies.
About Bil-Jac
Bil-Jac is the leading brand of soft-moist dog treats in U.S. Pet Specialty retailers. A family business for over 60 years, Bil-Jac is still owned and operated with one guiding principle: to make the very finest dog food and dog treats anywhere. Bil-Jac manufactures its own super premium dog food and soft-moist dog treats using a proprietary nutrient protection process. Bil-Jac uses the most real fresh chicken ingredients possible for optimal taste and nutrition. Brothers Bill and Jack Kelly founded the company after WWII when they both served in the Armed Forces along with their sister Gene.
About MODA International Marketing, Inc.
MODA, established in 1988, is a full service global licensing agency. MODA’s expertise is identifying and extracting value from brands and extending them to new and profitable businesses. MODA’s innovative and strategic approach has resulted in successful and sustainable brand extensions to a broad range of product categories and retail channels. Clients include Fortune 500 companies, non-profits, sporting events, hotels, restaurants and publishing.
BUILDING BUSINESSES FROM B®ANDS www.modaintl.com
The New York Times
Via licensing, MODA extended The New York Times authority to a wine club. An innovative integration of traditional and new media, marketing and direct mail has resulted in a critical and commercial success. The New York Times Wine Club provides wines from the top regions of the world accompanied by Tasting Notes that includes related articles from The New York Times archives and is rated by an independent blind testing as having best wines of competitive wine clubs.
LYCRA®
MODA took the ingredient brand LYCRA® and made it a consumer brand in cosmetics on behalf of its client INVISTA (formerly DuPont). Licensed to Coty Cosmetics, this successful business is now entering its 8th year. LYCRA® products feature the benefits of LYCRA® (e.g. strength, resistance, last) and are available throughout the world where Rimmel and Astor cosmetics are sold.
License! Global
March 1, 2010
Top 125 Global Licensors
National Trust for Historic Preservation
78. NATIONAL TRUST FOR HISTORIC PRESERVATION
$225M (NON-PROFIT)
MICHELLE ALFANDARI, PRESIDENT AND CEO, MODA LICENSING, +1.212.687.7640
There are two key areas of focus: For home furnishings, there is the “Design in America” furniture collection, including bedroom, living room, dining room and accent pieces from licensee Hammary Furniture; for DIY, there is a historic paint collection with Valspar paint and a decorative moulding collection with the Empire Co. The Design in America furniture collection will add a new collection inspired by the styles of the La Valencia Hotel, which will be launched at High Point furniture market spring 2010. The decorative moulding program will continue to roll out at Lowe’s with about 100 new stores to be added in first half of 2010. The paint collection will benefit from an enhanced marketing initiative to launch by third quarter 2010. The Design in America furniture collection continues to be distributed in specialty furniture stores, department stores and at La-Z-Boy showrooms. The paint and decorative moulding collections are sold exclusively at Lowe’s.
License! Global
March 1, 2010
Top 125 Global Licensors
Invista
90. INVISTA TECHNOLOGIES
$164M (PUBLIC)
MICHELLE ALFANDARI, PRESIDENT AND CEO, MODA LICENSING, +1.212.687.7640
Coty is the exclusive licensee for Lycra co-branded cosmetics for the Rimmel and Astor businesses globally. In a very difficult economic climate and the ever-changing fashion cosmetics market, sales were up from the prior year. Lycra continues to be relevant in its seventh year of licensed business with Coty. Plans are to add new products, shade extensions and expand retail distribution for nail, lip and mascara categories. New retail opportunities are primarily in China and Japan. For Astor: New Volume Diva Mascara products were introduced throughout the year; 39 new shades of Lycra Lacque Deluxe nail enamel were introduced in early summer; and new natural pastel nail enamel shades launched in September. For Rimmel: New long-wearing Lycra Pro Nail with innovative applicator debuted in first quarter 2009; and new French manicure with new applicator brush launched in April.
License! Global
March 1, 2010
Top 25 Licensing Agents
13. MODA LICENSING
$595M (PRIVATE)
(FORMERLY MODA INTERNATIONAL MARKETING) MICHELLE ALFANDARI, PRESIDENT AND CEO,
+1.212.687.7640
In 2009, MODA added several clients to its roster including UNICEF and Lighthouse International. MODA’s client list includes The New York Times; Lycra (Invista); Boll, Bushnell, Hoppes and Tasco (Bushnell Outdoor Products); Greenfield Village, The Henry Ford (The Henry Ford); The National Trust for Historic Preservation and Design In America; Le Tour de France and Dakar (ASO); America’s VetDogs, The Veteran’s K-9 Corps and Sgt. Vetdogs; Advent, Acoustic Research, Audiovox, Jensen and Terk (Audiovox Corporation); Unipal Corrugated Pallets; and Prism Industries. MODA successfully executed several licensed brand extensions across multiple product categories and distribution channels in 2009. They include Le Tour de France: Cycle Force Group in conjunction with Messingschlager bicycles, parts and accessories; DeFeet International: performance athletic socks and arm coverings; Suntech Optics: sunglasses in North America; Paintbox Press: pop-up book; Dearborn Sausage Company, meat products in U.S.; National Trust for Historic Preservation: expansion of moulding from Empire Company in Lowe’s home centers; The New York Times: Global Wine Company and The New York Times Wine Club; Signature Gift Ltd., themed personalized books, reproductions of single pages and personalized diaries, calendars; Retrographics Publishing, newspaper compilations, themed non-personalized books, reproductions of single pages and more; NYS Collections reading glasses; new airport stores in Providence, Atlanta, and West Palm Beach, from licensee Paradies; electronic handheld toys and games from Franklin Electronic Publishers; and Jakks Pacific game pencil.
MODA and UNICEF
MODA Announces New Client: UNICEF
(New York, NY – January 21, 2010) MODA International Marketing has entered into an Agreement with UNICEF to assist and advise UNICEF in the development of an international licensing program in selected product categories. These include products for children such as Toys, Apparel, Educational products, Optical, First Aid, Safety products, Strollers and Car Seats.
About UNICEF:
UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.
About MODA International Marketing, Inc:
MODA, est. in 1988, is a full service international licensing agency specializing in corporate brand licensing. MODA’s expertise is building profitable and new businesses from brands. Clients include Fortune 500 companies, non-profits, sporting events, hotels, restaurants and publishing. BUILDING BUSINESSES FROM B®ANDS. www.modaintl.com
