Brandora
July 2010
MODA Licensing Announces License Deal for Client – America’s VetDogs® for Dog Toys & Accessories
The Veteran’s K-9 Corps® is proud to announce it has secures Vo-Toys, Inc., a multi-generational, nationally recognized manufacturer of companion animal pet supplies to develop a program under the American VetDogs license for toys made of durable rubber, rugged nylon, stuffed plush toys, vinyl and canvas. Additionally, Vo-Toys, Inc. will be creating a line of transitional summer items of and including flotation vests, flotation toys, t-shirts, harnesses, grooming (nail clippers, brushes, and combs), ID tags, feeding bowls, travel accessories and a full line of pet containment merchandise. America’s VetDogs® licensed products by Vo-Toys will launch fourth quarter 2010. The license was initiated and finalized by MODA Licensing, Inc.
The targeted channels of distribution are: pet specialty, mass retailers, supermarkets, farm and Ag stores, military PX’s, direct mail and e-commerce. According to Michelle Alfandari, President/CEO of MODA, “The notion that consumers can purchase the highest quality dog products while supporting America’s military heroes is a differentiator that will resonate with all dog owners including members of the military, veterans, their families and friends. A portion of the proceeds from the sale of America’s VetDogs® products will go back to America’s VetDogs® to help raise, train and match service dogs to our American heroes at no charge to the solider.”
Alfandari continues, “The packaging will tell the story. America’s VetDogs® brand is a credible and authoritative one coming from the pre-eminent non-profit organization dedicated to providing service and therapy dogs to American Veterans and active personnel with wide ranging needs from post traumatic symptoms to loss of limbs. America’s VetDogs® grew out of the Guide Dog Foundation and are experts in breeding, raising and training dogs, so the extension to dog products is a natural one. This expertise combined with the reputation of Vo-Toys for high quality, creative and well priced dog toys and accessories is a major win for retailers and consumers. The America’s VetDogs® brand will drive traffic and call consumers to action while the product performance will ensure a loyal consumer.”
Gary Hirschberg, Executive Vice-President of Vo-Toys states, “We are delighted to be developing the America’s VetDogs® brand to our product line of leading, high quality dog toys and accessories. We were searching for the correct, cause-related license to develop. The fact that we can contribute to the noble effort of providing service dogs to our military heroes is an honor that fits right in with our company’s objectives and mission. We are committed to a long term and rewarding relationship with America’s VetDogs®.”
Jeff Bressler, EVP America’s VetDogs® said, “We are pleased to partner with Vo-Toys and will use our resources to support and engage the consumer including social media to ensure that the VetDogs® experience is a dynamic and successful one for retailers and consumers.”
“We are excited to add Vo-Toys to the America’s VetDogs® family of products, joining Bil-Jac, our licensee for America’s VetDogs® Dog Treats,” said Scott Todd, SVP Business Development at MODA. Other targeted products include: Crates & Kennels, Dog Food, Chews, Biscuits, Flea & Tick, Leashes & Leads, Collars, Training, Publishing and more.
MODA Licensing Announces License Deal for Client — AMERICA’S VETDOGS® for Dog Toys & Accessories
MODA Licensing Announces License Deal for Client — AMERICA’S VETDOGS® for Dog Toys & Accessories
(New York, NY – June 28, 2010) America’s VetDogs® — The Veteran’s K-9 Corps® is proud to announce it has secured Vo-Toys, Inc., a multi-generational, nationally recognized manufacturer of companion animal pet supplies to develop a program under the American VetDogs license for toys made of durable rubber, rugged nylon, stuffed plush toys, vinyl and canvas. Additionally, Vo-Toys, Inc. will be creating a line of transitional summer items of and including flotation vests, flotation toys, t-shirts, harnesses, grooming (nail clippers, brushes, and combs), ID tags, feeding bowls, travel accessories and a full line of pet containment merchandise. America’s VetDogs® licensed products by Vo-Toys will launch fourth quarter 2010. The license was initiated and finalized by MODA Licensing, Inc.
The targeted channels of distribution are: pet specialty, mass retailers, supermarkets, farm and Ag stores, military PX’s, direct mail and e-commerce. According to Michelle Alfandari, President/CEO of MODA, “The notion that consumers can purchase the highest quality dog products while supporting America’s military heroes is a differentiator that will resonate with all dog owners including members of the military, veterans, their families and friends. A portion of the proceeds from the sale of America’s VetDogs® products will go back to America’s VetDogs® to help raise, train and match service dogs to our American heroes at no charge to the soldier.”
Alfandari continues, “The packaging will tell the story. The America’s VetDogs® brand is a credible and authoritative one coming from the pre-eminent non-profit organization dedicated to providing service and therapy dogs to American Veterans and active personnel with wide ranging needs from post traumatic symptoms to loss of limbs. America’s VetDogs® grew out of the Guide Dog Foundation and are experts in breeding, raising and training dogs, so the extension to dog products is a natural one. This expertise combined with the reputation of Vo-Toys for high quality, creative and well priced dog toys and accessories is a major win for retailers and consumers. The America’s VetDogs® brand will drive traffic and call consumers to action while the product performance will ensure a loyal consumer.”
Gary Hirschberg, Executive Vice President of Vo-Toys states, “We are delighted to be developing the America’s VetDogs® brand to our product line of leading, high-quality dog toys and accessories. We were searching for the correct, cause-related license to develop. The fact that we can contribute to the noble effort of providing service dogs to our military heroes is an honor that fits right in with our company’s objectives and mission. We are committed to a long term and rewarding relationship with America’s VetDogs®.”
Jeff Bressler, EVP America’s VetDogs® said, “We are pleased to partner with Vo-Toys and will use our resources to support and engage the consumer including social media to ensure that the VetDogs® experience is a dynamic and successful one for retailers and consumers.”
“We are excited to add Vo-Toys to the America’s VetDogs® family of products, joining Bil-Jac, our licensee for America’s VetDogs® Dog Treats,” said Scott Todd, SVP Business Development at MODA. Other targeted products include: Crates & Kennels, Dog Food, Chews, Biscuits, Flea & Tick, Leashes & Leads, Collars, Training, Publishing and more.
About America’s VetDogs®VetDogs is a Nonprofit Organization that was founded by the Guide Dog Foundation for the Blind, Inc. (est. 1946). VetDogs helps those who have served or are currently serving our country honorably to live with dignity and independence whether they are visually impaired or have other special needs, by providing guide dogs, assistance dogs, therapy dogs and innovative technologies.
About Vo-Toys, Inc.
Vo-Toys, Inc. is nearing the beginning of its sixth decade in the companion animal pet products business. They are world renowned for creating the most complete and finest line of pet toys and accessories. The focus of the company is to provide the highest quality and most unique assortment of products in the categories in which they are a core provider. These include cat and catnip toys, vinyl and latex dog toys, rubber dog toys, plush and fleece dog toys, pet apparel and pet travel items, grooming tools, rawhide dog chews and feeding bowls. No company in the United States can rival their depth and breadth, competitive price points and styling.
About MODA Licensing, Inc.
A global licensing agency established in 1988, MODA is a leader in using licensing to add value and build businesses from brands, trademarks and technology across diverse industries and retail channels. Headquartered in NYC with Global Associates worldwide, MODA offers a full range of services including consulting. Proven methodology has resulted in enduring and profitable brand extensions for clients (Fortune 500, non-profits, sports events, publishing and hospitality), delivering incremental revenue, protecting intellectual property and enhancing core business.
BUILDING BUSINESSES FROM B®ANDS www.pixelelves.com/moda
The Licensing Book
The Licensing Book
MODA Licensing Has A New Look and A New Name
June 2010
MODA has a new name, brand identity, and soon-to-be-live website. The new name, MODA Licensing and new identity better translate MODA’s results-driven approach to “Building Business From Brands.”
MODA was established in 1988 with the name MODA International Marketing. At that time, being international distinguished MODA from other corporate brand licensing agencies. In the earliest days of MODA, the company had an office in Paris and did deals in Singapore, Korea, Spain, Australia, and Japan. MODA represented clients from Europe and the U.S. In addition to the “international” differentiator, MODA set out from its inception to use licensing as a strategic business model to meet clients’ objectives. The new website will better illustrate services the company offers and will feature a blog with relevant information for brand owners, licensees, and retailers, with connections to Twitter, LinkedIn, and Facebook.
For MODA client Le Tour de France, Cycle Force Group will be producing a full range of cycling products that will include bikes (men, women, and children), scooters, electric bikes, helmets, gloves, parts, and bags. There will be more than 70 SKU’s in the line, with an initial rollout in time for holiday 2010. In addition, MODA has also successfully licensed Tour de France for headwear, eyewear, socks, and publishing.
American’s Vetdogs is an example of how MODA creates “brands” from the equity of a non-profit organization. The company has harnessed the assets of service dogs working for America’s military veterans with the expertise and authority that America’s Vetdogs has in breeding, raising, and training service and therapy dogs for disabled veterans. Vetdogs targeted products include dog accessories, toys, grooming, crates & kennels, dog food, chews, biscuits, leashes, collars, dog bowls, travel, and training.
The New York Times Wine Club provides distinctive wines from the top regions of the world, each tasted and selected by Global Wine Co. These wines represent a range of varieties and styles, creating a unique tasting experience.
The club offers access to quality wines from small, family-run boutique wineries with limited production. The combination of wines offered is unavailable through other clubs, and many of the wines come from wineries with limited or no presence in the United States.
Other licensed products for the New York Times include airport stores, T-shirts, electronic handheld toys and games (SET Sudoku, Crossword Puzzles), calendar, greeting cards, historic-themed newspaper compilations, and books.
Other MODA clients include The Henry Ford, UNICEF, The National Trust for Historic Preservation, Jensen, Lighthouse International, and Acoustic Research.
Royalties
June 2010
MODA Licensing
MODA has a new name and brand identity. The company has changed its name to MODA Licensing to better represent its approach to building brands and intellectual properties. The company has also established new themes for its brands and is launching a new website with additional features and content.
MODA will add Cycle Force Group to its list of Le Tour de France brand licensees. The company will produce a full line of cycling products including bikes, scooters, electric bikes, helmets, gloves, bags, and more. The company has also signed its first licensees for the American’s Vet Dogs brand, based on the non-profit organization that supports aid dogs for military veterans. Dog Treats and Bil-Jac are the two licensees that will start off this licensing program.
MODA has expanded its Greenfield Village brand into a food category with a deal with Dearborn Sausage. Dearborn will create a line of dried sausage, ham, meat sticks, and hot dogs using recipes from Greenfield Village. MODA has also created The New York Times Wine Club program by signing a deal with Global Wine. The Club offers wines from all over the world and is associated with The New York Times dining and wine articles and writers.
UNICEF has hired MODA to represent the non-profit for licensing. MODA is positioning UNICEF as a brand or co-brand and looking for opportunities in the toy category for the children’s non-profit organization MODA will also be seeking partners for apparel licensing deals.
The National Trust for Historic Preservation continues to develop its licensing program with the help of MODA. Positioned as a co-brand, the National Trust home furnishings brand with Hammary continues to expand with new collections.
Furniture World Magazine
Furniture World Magazine
Wednesday, April 14, 2010
Hammary To Introduce The La Valencia Collection In High Point
Hammary, a La-Z-Boy company, in partnership with the National Trust for Historic Preservation, has introduced the La Valencia furniture collection under the Design in America(R) brand.
The Design in America(R) furniture collection is inspired by the National Trust for Historic Preservation’s historic homes and sites, Historic Hotels of America and other affiliated sites. Crafted for today’s lifestyle, this collection is as diverse as America’s design heritage. A legacy honored by the trusted brand of Hammary.
Evoking the old-world charm of a proud California landmark, the La Valencia collection embodies the elegant Spanish style of the La Valencia Hotel in La Jolla. Substantial forms and rich, warm wood tones are in keeping with traditional Mediterranean styling, while wrought iron details, bold carvings and intricate inlay patterns provide a special, handmade feel that add character and luxury to any décor.
The famed coastal hotel, once a hideaway to the stars of early Hollywood, exemplifies classic Spanish/Mediterranean architecture expressed in this striking collection constructed of ash and oak solids and veneers with metal accents, and intricate parquet patterned tabletops with burnishing and distressing.
“Hammary’s La Valencia collection makes a strong, architectural styling statement,” said Hammary’s President, Jack Richardson. “The handsome carvings create a warm, rich presence that works with almost any decor.”
Hammary is targeting better department and furniture specialty stores for the collection. The La Valencia collection will be launched at the April High Point Furniture Market.
“We are thrilled to extend our relationship with Hammary with this collection,” said Miriam Lenett, Director of Business Development for the National Trust for Historic Preservation. “They have re-envisioned the elegance and warmth of a classic hotel with the La Valencia collection to appeal to today’s consumer.”
MODA Licensing helped to bring the two strategic partners together for this opportunity. “The La Valencia collection broadens Hammary’s portfolio as the ‘source for American-designed furniture,'” stated Michelle Alfandari, Moda President/CEO. “With this collection, Hammary continues the legacy of American Design with product relevant for today’s lifestyle.”
About Hammary: Hammary Furniture was founded in 1943 as a manufacturer of covered lawn furniture. Today, Hammary is a well-known residential marketer of eclectic, high-fashion furniture including home office, home entertainment and occasional. Its product line is distributed throughout the United States and internationally. Hammary is part of La-Z-Boy Incorporated’s family of companies. For more information on Hammary, please visit www.hammary.com.
About the National Trust for Historic Preservation: The National Trust for Historic Preservation is a non-profit membership organization bringing people together to protect, enhance and enjoy the places that matter to them. By saving the places where great moments from history – and the important moments of everyday life – took place, the National Trust for Historic Preservation helps revitalize neighborhoods and communities, spark economic development and promote environmental sustainability. With headquarters in Washington, DC, nine regional and field offices, 29 historic sites, and partner organizations in all 50 states, the National Trust for Historic Preservation provides leadership, education, advocacy and resources to a national network of people, organizations and local communities committed to saving places, connecting us to our history and collectively shaping the future of America’s stories. For more information visit www.preservationnation.org.
About MODA Licensing, Inc. MODA Licensing (formerly MODA International Marketing), established in 1988, is a full service global licensing agency. MODA’s expertise is identifying and extracting value from brands and extending them to new and profitable businesses. MODA’s innovative and strategic approach has resulted in successful and sustainable brand extensions to a broad range of product categories and retail channels. Clients include Fortune 500 companies, non-profits, sporting events, hotels, restaurants and publishing. BUILDING BUSINESSES FROM B(R)ANDS www.modaintl.com (coming soon) www.pixelelves.com/moda
The Licensing Sourcebook: Europe 2009
The Licensing Sourcebook: Europe 2009
Spare Parts for Le Tour
MODA International Marketing recently announced a new licensing partnership for the Le Tour de France. Cycle Force Group has been granted a license by Amaury Sport Organization (ASO), the official organizer of the Le Tour de France, too develop and sell a full range of Le Tour de France bicycle parts and accessories. The range will be available from Spring 2010 in North America, United Kingdom and Europe through mass retailers, sporting good stores, distributors and online retailers.
Royalties
April 2010
MODA and UNICEF
MODA International Marketing has entered into an agreement with UNICEF to help the non-profit organization develop an international licensing program for selected product categories, UNICEF is hoping to license the organization’s brand into toys, apparel, educational products, optical, first aid, safety products, strollers, and car seats.
Royalties
April 2010
Brand Licensing
Taking the ingredient LYCRA® and its connection to fashion and transitioning it into cosmetics was something MODA first did six years ago. The newest iterations of this brand from licensee Coty are: Rimmel LYCRA® Pro Nail Enamel, LYCRA® Lash Extender Mascara, and Astor Lacquer Deluxe Nail Enamel with LYCRA® (shown).
License! Global
March 31, 2010
New Moniker for MODA
New York-based licensing agent MODA International Marketing has renamed itself MODA Licensing. A new Web site will launch soon at www.pixelelves.com/moda.
The company currently represents clients such as Audiovox, Le Tour de France, Mack Trucks, Michael Kors, Better Homes and Gardens (Meredith Corporation), Ask Jeeves, Ritz Hotel Limited and The New York Times, as well as non-profits Henry Ford Museum and America’s VetDogs.
Michelle Alfandari is president and chief executive officer of MODA Licensing.
MODA International Marketing Is Now MODA Licensing!
MODA International Marketing is now MODA Licensing
(New York, NY – March 29, 2010) MODA has a new name, brand identity and soon-to-be-live website. We are now: MODA Licensing. This new name and identity better translate MODA’s dynamic, innovative and results driven approach to BUILDING BUSINESSES FROM B®ANDS.
MODA has been a pioneer in global licensing since it was called “International” but it was time for us to drop that word in today’s connected world; and “Marketing” is an integral part of any licensing strategy that MODA develops, implements and manages. But “Licensing” IS MODA.
Leveraging the licensing business model to build value and businesses from intangible assets is our expertise, it’s our passion, it’s what we excel at (and we have the successful results to prove it).
