MODA took the ingredient brand LYCRA® and made it a consumer brand in cosmetics on behalf of its client INVISTA (formerly DuPont). Licensed to Coty Cosmetics, this successful business is now entering its 8th year. LYCRA® products feature the benefits of LYCRA® (e.g. strength, resistance, last) and are available throughout the world where Rimmel and Astor cosmetics are sold.
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- Hear it from the Experts! LICENSING UNIVERSITY 2011
- “Cause Licensing Update” Web Conference — May 19, 2011
- Global Pet Expo – Orlando FL March 16-18, 2011
- Toy Fair Nuremberg February 2011
- MODA at Toy Fair Nurnberg
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- MODA At BLE 2010
- Interbike September 2010 — Las Vegas