MODA Announces License Deal for Client — AMERICA’S VETDOGS® for Dog Treats
(New York, NY – March 24, 2010) America’s VetDogs® Veteran’s K-9 Corps® has licensed Bil-Jac Foods, Inc. for dog treats. The license was initiated and finalized by MODA International Marketing, Inc.
America’s VetDogs® Dog Treats will launch at the upcoming Global Pet Expo in Orlando at booth #1023. Representatives from America’s VetDogs® and MODA, along with Veteran Navy corpsman Joseph Worley and his America’s VetDog, Benjamin will be at the booth.
The targeted channels of distribution are: pet specialty, mass retailers, supermarkets, farm stores, military PX’s, direct mail and e-commerce. According to Michelle Alfandari, President/CEO of MODA, “The notion that consumers can purchase the highest quality product while supporting America’s military heroes is a differentiator that will resonate with all dog owners including members of the military, Veterans, their families and friends. Part of the proceeds from the sale of each package of America’s VetDogs® treats will go back to America’s VetDogs® to help raise, train and match service dogs to our American Heroes at no charge to the soldier.”
Alfandari continues, “The packaging tells the story. The America’s VetDogs® brand is a credible and authoritative one coming from the preeminent non-profit organization dedicated to providing service and therapy dogs to American Veterans and active personnel with wide ranging needs from post traumatic symptom to loss of limbs. America’s VetDogs® grew out of the Guide Dog Foundation and are experts in breeding, raising and training dogs, so the extension to dog products is a natural one. This expertise combined with the reputation of Bil-Jac for high quality dog food is a major win for retailers and consumers. The America’s VetDogs® brand will drive traffic and call consumers to action while the product performance will ensure a loyal consumer.”
Bob Kelly, President and CEO of Bil-Jac states, “We are excited to be adding the America’s VetDogs® brand to our line of leading, high-quality dog treats. The fact that we can contribute to the cause of providing service dogs to our military heroes is an honor that fits right in with our company’s 63 year family history. We are committed to a long term and rewarding relationship with America’s VetDogs®.”
Jeff Bressler, EVP America’s VetDogs said, “We are delighted to partner with Bil-Jac and will use our resources to support and engage the consumer including social media to ensure that the VetDogs experience is a dynamic and successful one for the retailers and consumers.”
“We believe this is the first of many relevant America’s VetDogs® products that will be licensed,” said Scott Todd, SVP at MODA. Other targeted products include: Dog Accessories, Toys, Grooming, Crates & Kennels, Dog Food, Chews, Biscuits, Flea & Tick, Leashes & Leads, Collars, Dog Bowls and Feeders, Travel, Training, and more.
About America’s VetDogs®
VetDogs is a Nonprofit Organization that was founded by the Guide Dog Foundation for the Blind, Inc. (est. 1946). VetDogs helps those who have served or are currently serving our country honorably to live with dignity and independence whether they are visually impaired or have other special needs, by providing guide dogs, assistance dogs, therapy dogs and innovative technologies.
About Bil-Jac
Bil-Jac is the leading brand of soft-moist dog treats in U.S. Pet Specialty retailers. A family business for over 60 years, Bil-Jac is still owned and operated with one guiding principle: to make the very finest dog food and dog treats anywhere. Bil-Jac manufactures its own super premium dog food and soft-moist dog treats using a proprietary nutrient protection process. Bil-Jac uses the most real fresh chicken ingredients possible for optimal taste and nutrition. Brothers Bill and Jack Kelly founded the company after WWII when they both served in the Armed Forces along with their sister Gene.
About MODA International Marketing, Inc.
MODA, established in 1988, is a full service global licensing agency. MODA’s expertise is identifying and extracting value from brands and extending them to new and profitable businesses. MODA’s innovative and strategic approach has resulted in successful and sustainable brand extensions to a broad range of product categories and retail channels. Clients include Fortune 500 companies, non-profits, sporting events, hotels, restaurants and publishing.
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