Brandora
Le Tour Toujours – The Tour Everyday
MODA International Marketing is pleased to announce a new licensing partnership for Le Tour de France. Cycle Force Group has been granted a license by Amaury Sport Organization (ASO), the official organizer of Le Tour de France. MODA International Marketing is the exclusive agency for Le Tour de France in North America, United Kingdom and Brazil and is responsible for putting the deal together.
Cycle Force Group is a leading manufacturer of bicycles and accessories located in Ames, IA. Cycle Force Group will offer a full range of Le Tour de France bicycle, parts and accessories beginning in Spring 2010 in North America, United Kingdom and Europe. Distribution will be through mass retailers, sporting good stores, distributors and online retailers. Cycle Force Group has aligned themselves with Messingschlager GmbH & Co. a leading import company of bicycle parts and accessories with distribution throughout Europe as their strategic distribution partner for Tour de France products.
THE TOUR DE FRANCE _ the Tour Everyday is a brand that we fully expect will dominate the dynamic and growing bike and accessories categories, according the MODA. The Tour de France delivers a highly regarded and well_known global brand that will add a fresh, exciting positioning and experience in the cluttered “cycling’ space. After all, this global iconic cycling brand with over 100 year heritage stands for one of the most difficult, strenuous, endurance sporting events of all time. The Tour’s name on cycling products naturally extends this experience and authority from a 3 week event to everyday, The Tour Every Day.
The New York Times and Franklin Electronic Publishers
Franklin Electronic Publishers and The New York Times Expand Alliance
Franklin to Offer Wealth of Products Under The New York Times Brand
(Burlington, NJ – August 27, 2009) The New York Times and Franklin Electronic Publishers, Incorporated (NYSE AMEX Equities US:FEP) have inked a licensing agreement to broaden the range of handhelds Franklin will offer under The New York Times trademark. Earlier this year Franklin and The New York Times announced a licensing agreement for the #1 selling SET® game and are now expanding their relationship to offer The New York Times branded mind stimulating products ranging from crosswords to Sudoku. The license expansion was facilitated by MODA International Marketing, the exclusive licensing agency for The New York Times.
Franklin’s electronic version of the SET® game is available today at select retailers, Amazon.com and franklin.com. Additional Franklin products under The New York Times brand will be available starting this fall.
“The authority and credibility of The New York Times brand and content combined with Franklin’s strength in delivering them in easy to use, value packed handheld devices is a marriage to which one only aspires”, said Toshihide Hokari, chief operating officer of Franklin Electronic Publishers. “Designed for Franklin’s existing audience and distribution channels, which parallel that of The New York Times, these products are sure to resonate with a wide range of consumers, from avid readers to crossword puzzle lovers.”
“Franklin has been delivering meaningful consumer experiences for 25 years with their breadth and depth of electronic gadgets that are entertaining, fun and educational. We are excited to be working with Franklin and their team of product developers to further expand The Times brand,” said Alice Ting, executive director, brand development for The New York Times.
“We are pleased to continue building the relationship between The New York Times and Franklin for licensing,” said Sharon Summer, senior vice president of MODA. “We look forward to the first new handheld product entries from Franklin slated for launch later this year.”
About The New York Times:
The New York Times Company, a leading media company with 2008 revenues of $2.9 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
About MODA International Marketing, Inc:
MODA, est. in 1988, is a full service international licensing agency specializing in corporate brand licensing. MODA’s expertise is building profitable and new businesses from our clients’ brands and other existing corporate assets. MODA develops and executes the strategy and provides management ensuring sustainability of the new licensed businesses. MODA’s innovative and strategic approach has resulted in successful and sustainable brand extensions to a broad range of product categories and retail channels. Clients include Fortune 500 companies, non-profits, hotels, restaurants and publishing. BUILDING BUSINESSES FROM B®ANDS. www.modaintl.com
About Franklin:
Franklin Electronic Publishers Incorporated (NYSE AMEX Equities US:FEP) is a world leader in electronic handheld information, having sold approximately 41,000,000 electronic books. Current titles available directly or through partners number more than 116,000 in sixteen languages under license from world class publishers, such as Merriam-Webster and HarperCollins, focused in five genres: Learning, Language Learning, Travel, Spiritual, and Leisure. The Company also licenses its underlying technology to an array of partners including Adobe, Sun Microsystems and Ademco (a division of Honeywell). Franklin distributes ROLODEX® Electronics branded organizers worldwide and SEIKO branded reference products in Oceania and the European Community. Franklin’s products are available at 49,000 retail outlets worldwide, through catalogs, and online at http://www.franklin.com.
ROLODEX® is a registered trademark of Berol Corporation, a subsidiary of Newell Rubbermaid Inc. SEIKO is a registered trademark of SEIKO Corporation.
Except for the historical information contained in this news release, the matters addressed are forward-looking statements. Forward-looking statements, written, oral or otherwise made, represent the Company’s expectation or belief concerning future events. Without limiting the foregoing, these statements are often identified by the words “may,” “might,” “believes,” “thinks,” “anticipates,” “plans,” “expects” or similar expressions. In addition, expressions of our strategies, intentions or plans are also forward-looking statements. Such statements reflect management’s current views with respect to future events and are subject to risks and uncertainties, both known and unknown. You are cautioned not to place undue reliance on these forward-looking statements as there are important factors that could cause actual results to differ materially from those in forward-looking statements, many of which are beyond our control. Investors are referred to the full discussion of risks and uncertainties as included in Franklin’s filings with the Securities and Exchange Commission.
The New York Times Launches Wine Club
The New York Times launches Wine Club – Wines From Top Regions of the World Selected For Enthusiasts
(New York, NY – August 13, 2009) The New York Times announced today the launch of The New York Times Wine Club, providing readers and other wine enthusiasts with distinctive wines from many top regions around the world. The New York Times Wine Club offers access to quality wines sourced directly from small, family-run boutique wineries with limited production.
Wine club members can choose from two participation levels, each offering different wine styles and price points most suited to their interest: the Times Sampler and the Times Reserve. For both levels, wines will be shipped in six-bottle half-cases consisting of four red and two white wine varietals. In addition, each shipment will include customized tasting notes along with related wine, food and travel content from The Times archives, including recipe and food pairings for each wine.
The New York Times Wine Club is operated independently of The Times’s critics or other members of the news department.
“We started the Wine Club to offer our readers and other wine aficionados the opportunity to discover great wines from around the world,” said Thomas K. Carley, senior vice president, Strategic Planning, The New York Times. “Many of our readers who enjoy good wine will appreciate the range of varietals and styles from these boutique wineries, as well as the unique tasting experience.”
The combination of wines offered through The Times Wine Club is not available through other clubs and is made possible by Global Wine Company. They have been selected by The Times to operate its wine club because of their deep relationships with boutique winemakers around the world. Global Wine Company is able to source wines directly from wineries, with no private label or bulk wines. With Global Wine Club, The Times can deliver expert wine selection and high-quality wines backed up by a no-questions-asked replacement guarantee.
The Times Sampler – priced at $15 per bottle or $90 for a six-bottle shipment – is for everyday drinking. Each wine is tasted and selected for its quality and value, perfect for sharing with friends and family.
The Times Reserve – priced at $30 per bottle or $180 for a six-bottle shipment – is ideal to serve on special occasions or to help wine enthusiasts build their collections. These are hand-selected reserve bottles from some of the most exclusive winemakers in the world.
Wine club members will have the option to order half-cases delivered to their home or office on a recurring basis (every one, two or three months). They can also be purchased on a one-time basis or sent as a gift. The cost of shipping and handling is $19.95 for six bottles. A dedicated Web site, www.NYTwineclub.com, allows readers to select one of the two member levels or make single half-case purchases, and also includes recipe pairings and links to additional food and wine content on www.NYTimes.com.
Global Wine Company’s wine-tasting team includes more than 10 wine experts – each with 10 to 30 years of experience in the wine industry – who travel the world and sample thousands of wines each year to find the best quality bottles for the best value. Wines are sourced from wine producing regions in more than 20 countries. Many of the wines offered by The Times Wine Club come from wineries with limited or no presence in the United States.
MODA International Marketing, the exclusive licensing agent for The Times, negotiated the deal.
For more information or to become a member, please visit the Web site, NYTwineclub.com, or call 877-NYT-6841 (877-698-6841).
About The New York Times Company
The New York Times Company, a leading media company with 2008 revenues of $2.9 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.www.globalwineco.com
About Global Wine Company, Inc.
Global Wine Company, Inc. (GWC) is the leading provider of high-quality outsourced wine operations. GWC provides an end-to end white-label wine club solution that partners market under their own brands. GWC handles all global wine sourcing, state compliance, and customer fulfillment, which enable partners to expand their brands into wine and drive recurring revenue. GWC works with leading media, retail and e-commerce partners. More at
About MODA International Marketing, Inc.
MODA, est. in 1988, is a full service international licensing agency specializing in corporate brand licensing. MODA’s expertise is building profitable and new businesses from our clients’ brands and other existing corporate assets. MODA develops and executes the strategy and provides management ensuring sustainability of the new licensed businesses. MODA’s innovative and strategic approach has resulted in successful and sustainable brand extensions to a broad range of product categories and retail channels. Clients include Fortune 500 companies, non-profits, hotels, restaurants and publishing. BUILDING BUSINESSES FROM B®ANDS. www.modaintl.com
Le Tour de France, Suntech and DeFeet International
MODA Announces Licenses for Client Le Tour de France
(New York, NY – May 27, 2009) MODA International Marketing is pleased to announce two new licensing partnerships for Le Tour de France. Suntech Optics and DeFeet International have been granted licenses by Amaury Sport Organization (ASO), the official organizer of Le Tour de France.
DeFeet International is a leading manufacturer of performance athletic socks and arm coverings located in Hildebran, NC. DeFeet will offer Le Tour de France products beginning in May, 2009 in the United States, Canada United Kingdom, Benelux, Australia, Japan, The Philippines and France. Distribution will be through bike shops, sporting good stores, and online retailers.
Vancouver, Canada-based Suntech Optics is the exclusive North American eyewear supplier for the Tour de France brand. Suntech Optics will design a collection of cycling inspired styles to showcase the Tour de France logo and will distribute Tour de France sunglasses throughout North America via mass markets, sporting goods and bike specialty shops. Launch of their Tour de France logoed eyewear is set for Spring, 2010.
“We are excited to be working with DeFeet and Suntech Optics,” noted Michelle Alfandari, president of MODA International Marketing. “The Tour de France brand name will add credibility and differentiation for these product categories.”
The Tour de France event is over 100 years old – once a year it celebrates and represents one of the most grueling, difficult, strenuous, endurance sporting events of all time. Participants and enthusiasts come from all over the world making the “brand” a global icon for cycling. The Tour has essentially transcended being solely a remarkable “event” to the stand-alone global brand for cycling and active/healthy lifestyles.
About DeFeet International:
DeFeet International is a leading edge US manufacturer of high performance athletic socks and accessories. For over 16 years DeFeet socks have been worn by athletes in some of the most grueling races in the world including the Tour de France. Known for their durability, superior construction and top quality fibers, DeFeet products are built to withstand the toughest conditions and have consistently landed on podiums in many athletic disciplines. DeFeet is dedicated to innovation, making
contributions towards a healthier environment, and encouraging people to ride their bikes!
About Suntech Optics
Established in 1970 and located in North Vancouver, Canada, Suntech Optics is now the largest Canadian developer and marketer of ready to wear eyewear. With its sister company Bugaboos Eyewear, Suntech supplies North American retailers with quality eyewear solutions including name brand sunglasses such as Ryders, Infokus, Mac&Jac and Kensie.
About ASO
Amaury Sport Organisation belongs to the French press group, E.P.A (Philippe Amaury Publications), which owns the newspapers and magazine publications l’Equipe, France Football, l’Equipe Magazine, Vélo Magazine, Le Parisien and Aujourd’hui in France. The group has also developed an audio-visual branch, with the creation of l’Equipe TV, and new technologies with the web-sites www.lequipe.fr and www.leparisien.fr, to such an extent that it is today one of the key figures in the French media world.
A.S.O., created in September 1992, is specialised in the organisation of renowned sports events, such as the Tour de France, the Dakar and the Paris Marathon. Over the last few years, the company has expanded, A.S.O. having intensified its activities in the domain of cycling and taken up new disciplines, such as golf and equestrian sports.
Behind the range of internationally renowned and recognised events, Amaury Sport Organisation is focused on a precise goal: the design and management of spectacular top flight competitions respecting the sporting code of values and ethics, with long-term dedication.
About MODA International Marketing, Inc:
MODA International Marketing, est. 1988, is an international licensing agency that uses licensing to leverage existing assets such as trademarks, brands and patents to meet its clients’ marketing, business development and revenue goals. MODA offers its broad client base customized strategic planning, implementation and management of turnkey licensing programs.
For over 20 Years, MODA has distinguished itself by identifying and implementing opportunities, generating incremental revenue; strengthening and extending our clients brands and technologies throughout the global marketplace.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com.
MODA Adds Senior V.P.
MODA Adds Senior V.P. to Executive Group
(New York, NY – May 22, 2009) Michelle Alfandari, Owner/President of MODA is pleased to announce that Scott Todd has joined MODA International Marketing as Senior Vice President of Licensing and Marketing.
Scott brings with him over 25 years of licensing, sales and marketing experience. He was previously with United Media as their VP of Sales. Part of his responsibilities will be managing the licensing initiatives of Tour de France, America’s VetDogs and Bushnell.
About MODA International Marketing, Inc:
MODA International Marketing, est. 1988, is an international licensing agency that uses licensing to leverage existing assets such as trademarks, brands and patents to meet its clients’ marketing, business development and revenue goals. MODA offers its broad client base customized strategic planning, implementation and management of turnkey licensing programs.
For over 20 Years, MODA has distinguished itself by identifying and implementing opportunities, generating incremental revenue; strengthening and extending our clients brands and technologies throughout the global marketplace.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com.
License! Global
Top 100 Global Licensors
National Trust for Historic Preservation
$215M (Est.) (Private)
Michelle Alfandari, president, MODA International Marketing, Inc., +1.212.687.7640
Gaining trust with consumers, the National Trust licensing program experienced continued growth in 2008, through key initiatives that included an expanded product assortment at Lowe’s Home Centers, consisting of the licensor’s molding collection, with six authentic American designs inspired by America’s Landmarks. In addition, licensee Valspar continues to grow its paint program with new in-store merchandising of products featuring historic colors. In home furnishings, Hammary launched its Classic Modern furniture collection under its brand Design in America-The National Trust. Key drivers this year will focus on National Trust’s sustainability initiative, Preservation is Green, while also continuing the rollout of molding designs and new categories in Lowe’s stores.
Reprinted with permission of the publisher. LICENSE! Global magazine, APRIL 2009, Advanstar Communications.
License! Global
Top 100 Global Licensors
INVISTA
$160M (Est.) (Public)
Chiaretto Calo, Global Licensing & Business Development Director, INVISTA, +39 (02) 392 02032; Michelle Alfandari, president, MODA International Marketing, Inc., +1.212.687.7640
Extending from the world’s leading fashion and fiber brand, the Lycra licensing program remained strong in 2008 in the highly competitive cosmetics category. Significant drivers included the worldwide launch of the new Rimmel Lycra French Manicure patented formula with vitamins and micro-sized minerals for up to 10 days of durable color. Print advertising campaigns and strong in-store displays — both POS and off-shelf — continued to provide strength to sustain market share. This year, initiatives for Lycra cosmetics growth will include introductions for Rimmel Lycra Pro Max for nails with an advanced nailbrush, new Astor Lycra Shine Deluxe Lip Gloss and new Astor Lycra Volume Diva Mascara.
Reprinted with permission of the publisher. LICENSE! Global magazine, APRIL 2009, Advanstar Communications.
License! Global
MODA International Marketing, Inc.
$550M (Est.) (private)
Michelle Alfandari, president, +1.212.687.7640
In 2008, MODA International Marketing’s client roster expanded to include America’s VetDogs, The Veteran’s K-9 Corps and Sgt. Vetdogs. Licensed brand extension programs included Le Tour de France, The Henry Ford, Bushnell, Audiovox, The New York Times and the National Trust for Historic Preservation. Key growth initiatives for MODA this year focus on the addition of new clients nationally and globally, new licensees on behalf of existing clients and new channels of distribution and territories. New clients include Lycra (INVISTA), Bollé, Bushnell, Hoppes and Tasco, Greenfield Village, the Dakar Rally, Advent, Acoustic Research, Jensen, Terk, Unipal Corrugated Pallets and Prism Industries.
Reprinted with permission of the publisher. LICENSE! Global magazine, APRIL 2009, Advanstar Communications.
License! Global Weekly E-news
MODA Reveals NYTimes, Ford, Tour de France Deals
A New York Times handheld game, a Henry Ford apparel line and Tour de France pop-up books will hit store shelves soon, according to MODA International Marketing.
The New York Times has paired up with Franklin Electronic Publishers to create a handheld device based on the newspaper’s card game, Set. The portable electronic game features a color LCD display, four versions of the game and various difficulty levels. It will be available in May at bookstores, catalogs, warehouse clubs, specialty retailers, toy stores, mass and mid-tier department stores for $29.95. The game currently appears in The New York Times‘ crossword and game pages, as well as on its Web site. Set is developed by Fountain Hills, Ariz.-based Set Enterprises.
Also, historical destination company The Henry Ford selected Bell Ranger Apparel for a line of T-shirts, fleece, headwear, bags and accessories featuring art from The Henry Ford Photo Archive. The clothing collection is set to debut on April 1 at department stores, specialty stores and sporting goods, retailing from $15 to $30. The Henry Ford company operates five venues, including The Henry Ford Museum, Greenfield Village, The Henry Ford IMAX Theatre, The Benson Ford Research Center and The Ford Rouge Factory Tour.
Amaury Sport Organization, organizer of Le Tour de France, has tapped Paintbox Press to create and publish pop-up books inspired by the cycling event for North America, the U.K. and European markets. Pop-Up Tour de France is slated for a summer 2009 release at bookstores, specialty retailers, Internet, direct mail and on-site at the race for $36.
The Henry Ford and Bell Ranger Apparel
MODA Announces New Apparel License for The Henry Ford
(New York, NY – February 18, 2009) MODA International Marketing announces a Licensing Agreement between client The Henry Ford and Bell Ranger Apparel to create a line of apparel –t-shirts, fleece, headwear, bags and accessories — using imagery and other graphics from The Henry Ford Photo Archive.
Located in Dearborn, Michigan, The Henry Ford is America’s premiere history destination that celebrates innovation, ingenuity and resourcefulness. This National Historic Landmark, founded in 1929 by automotive pioneer Henry Ford, includes five distinct venues and attracts more than 1.5 million visitors annually.
“The Henry Ford’s unparalleled archives and collections are considered to be the finest ever assembled documenting the American Experience,” says Terri Anderson, Senior Director National Retail Sales. “Our photo archive, in particular, is a treasury of images that reflect every day life in America. We are extremely excited about partnering with Bell Ranger and sharing these images with the rest of the world through a unique and creative apparel collection.”
“In this challenging retail environment, successful licenses must resonate with consumers and offer the retailer depth of design,” says licensee Marlon Carter. “From the moment that we got a glimpse of the archive we knew that we could offer differentiation that would excite the consumer and break through the clutter.”
“The Henry Ford is an authentic American brand, says Michelle Alfandari, President of MODA. “It is about the best of America. It reminds us how much we have offered the world and inspires us to continue in that tradition.”
Summary:
Licensor: The Henry Ford
Licensing Agency: MODA International Marketing
Licensee: Bell Ranger Apparel
Licensed Product: Apparel
About The Henry Ford:
The Henry Ford, located in Dearborn, Michigan was founded in 1929 by automotive pioneer Henry Ford. This history destination includes Henry Ford Museum, Greenfield Village, The Henry Ford IMAX Theatre, The Benson Ford Research Center and The Ford Rouge Factory Tour. The Henry Ford, America’s Greatest History Attraction, is the history destination that brings the American experience to life. For more information please visit our website www.thehenryford.org.
About Bell Ranger
Bell Ranger Outdoor Apparel was organized in 1957 in Augusta, GA and has grown into one of the leading manufacturers of outdoor hunting clothing and accessories. From Adult Mens and Women, Youth to Infant and Toddler, Bell Ranger continues to offer it’s customers a wide variety of quality products at competitive prices. For over 50 years, Bell Ranger has continued to bring the industry new and exciting products for the whole family. Our product lines consist of Bell Fatigue, Ranger, Ranger Youth, Lil’ Joey, Lady Belle, Ranger Girl and Bushnell.
About MODA International Marketing, Inc.
MODA International Marketing, est. 1988, is an international licensing agency that uses licensing to leverage existing assets such as trademarks, brands and patents to meet its clients’ marketing, business development and revenue goals. MODA offers its broad client base customized strategic planning, implementation and management of turnkey licensing programs.
For over 20 Years, MODA has distinguished itself by identifying and implementing opportunities, generating incremental revenue; strengthening and extending our clients brands and technologies throughout the global marketplace.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com.
