MODA Announces New Apparel License for The Henry Ford
(New York, NY – February 18, 2009) MODA International Marketing announces a Licensing Agreement between client The Henry Ford and Bell Ranger Apparel to create a line of apparel –t-shirts, fleece, headwear, bags and accessories — using imagery and other graphics from The Henry Ford Photo Archive.
Located in Dearborn, Michigan, The Henry Ford is America’s premiere history destination that celebrates innovation, ingenuity and resourcefulness. This National Historic Landmark, founded in 1929 by automotive pioneer Henry Ford, includes five distinct venues and attracts more than 1.5 million visitors annually.
“The Henry Ford’s unparalleled archives and collections are considered to be the finest ever assembled documenting the American Experience,” says Terri Anderson, Senior Director National Retail Sales. “Our photo archive, in particular, is a treasury of images that reflect every day life in America. We are extremely excited about partnering with Bell Ranger and sharing these images with the rest of the world through a unique and creative apparel collection.”
“In this challenging retail environment, successful licenses must resonate with consumers and offer the retailer depth of design,” says licensee Marlon Carter. “From the moment that we got a glimpse of the archive we knew that we could offer differentiation that would excite the consumer and break through the clutter.”
“The Henry Ford is an authentic American brand, says Michelle Alfandari, President of MODA. “It is about the best of America. It reminds us how much we have offered the world and inspires us to continue in that tradition.”
Summary:
Licensor: The Henry Ford
Licensing Agency: MODA International Marketing
Licensee: Bell Ranger Apparel
Licensed Product: Apparel
About The Henry Ford:
The Henry Ford, located in Dearborn, Michigan was founded in 1929 by automotive pioneer Henry Ford. This history destination includes Henry Ford Museum, Greenfield Village, The Henry Ford IMAX Theatre, The Benson Ford Research Center and The Ford Rouge Factory Tour. The Henry Ford, America’s Greatest History Attraction, is the history destination that brings the American experience to life. For more information please visit our website www.thehenryford.org.
About Bell Ranger
Bell Ranger Outdoor Apparel was organized in 1957 in Augusta, GA and has grown into one of the leading manufacturers of outdoor hunting clothing and accessories. From Adult Mens and Women, Youth to Infant and Toddler, Bell Ranger continues to offer it’s customers a wide variety of quality products at competitive prices. For over 50 years, Bell Ranger has continued to bring the industry new and exciting products for the whole family. Our product lines consist of Bell Fatigue, Ranger, Ranger Youth, Lil’ Joey, Lady Belle, Ranger Girl and Bushnell.
About MODA International Marketing, Inc.
MODA International Marketing, est. 1988, is an international licensing agency that uses licensing to leverage existing assets such as trademarks, brands and patents to meet its clients’ marketing, business development and revenue goals. MODA offers its broad client base customized strategic planning, implementation and management of turnkey licensing programs.
For over 20 Years, MODA has distinguished itself by identifying and implementing opportunities, generating incremental revenue; strengthening and extending our clients brands and technologies throughout the global marketplace.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com.
