The New York Times launches Wine Club – Wines From Top Regions of the World Selected For Enthusiasts
(New York, NY – August 13, 2009) The New York Times announced today the launch of The New York Times Wine Club, providing readers and other wine enthusiasts with distinctive wines from many top regions around the world. The New York Times Wine Club offers access to quality wines sourced directly from small, family-run boutique wineries with limited production.
Wine club members can choose from two participation levels, each offering different wine styles and price points most suited to their interest: the Times Sampler and the Times Reserve. For both levels, wines will be shipped in six-bottle half-cases consisting of four red and two white wine varietals. In addition, each shipment will include customized tasting notes along with related wine, food and travel content from The Times archives, including recipe and food pairings for each wine.
The New York Times Wine Club is operated independently of The Times’s critics or other members of the news department.
“We started the Wine Club to offer our readers and other wine aficionados the opportunity to discover great wines from around the world,” said Thomas K. Carley, senior vice president, Strategic Planning, The New York Times. “Many of our readers who enjoy good wine will appreciate the range of varietals and styles from these boutique wineries, as well as the unique tasting experience.”
The combination of wines offered through The Times Wine Club is not available through other clubs and is made possible by Global Wine Company. They have been selected by The Times to operate its wine club because of their deep relationships with boutique winemakers around the world. Global Wine Company is able to source wines directly from wineries, with no private label or bulk wines. With Global Wine Club, The Times can deliver expert wine selection and high-quality wines backed up by a no-questions-asked replacement guarantee.
The Times Sampler – priced at $15 per bottle or $90 for a six-bottle shipment – is for everyday drinking. Each wine is tasted and selected for its quality and value, perfect for sharing with friends and family.
The Times Reserve – priced at $30 per bottle or $180 for a six-bottle shipment – is ideal to serve on special occasions or to help wine enthusiasts build their collections. These are hand-selected reserve bottles from some of the most exclusive winemakers in the world.
Wine club members will have the option to order half-cases delivered to their home or office on a recurring basis (every one, two or three months). They can also be purchased on a one-time basis or sent as a gift. The cost of shipping and handling is $19.95 for six bottles. A dedicated Web site, www.NYTwineclub.com, allows readers to select one of the two member levels or make single half-case purchases, and also includes recipe pairings and links to additional food and wine content on www.NYTimes.com.
Global Wine Company’s wine-tasting team includes more than 10 wine experts – each with 10 to 30 years of experience in the wine industry – who travel the world and sample thousands of wines each year to find the best quality bottles for the best value. Wines are sourced from wine producing regions in more than 20 countries. Many of the wines offered by The Times Wine Club come from wineries with limited or no presence in the United States.
MODA International Marketing, the exclusive licensing agent for The Times, negotiated the deal.
For more information or to become a member, please visit the Web site, NYTwineclub.com, or call 877-NYT-6841 (877-698-6841).
About The New York Times Company
The New York Times Company, a leading media company with 2008 revenues of $2.9 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.www.globalwineco.com
About Global Wine Company, Inc.
Global Wine Company, Inc. (GWC) is the leading provider of high-quality outsourced wine operations. GWC provides an end-to end white-label wine club solution that partners market under their own brands. GWC handles all global wine sourcing, state compliance, and customer fulfillment, which enable partners to expand their brands into wine and drive recurring revenue. GWC works with leading media, retail and e-commerce partners. More at
About MODA International Marketing, Inc.
MODA, est. in 1988, is a full service international licensing agency specializing in corporate brand licensing. MODA’s expertise is building profitable and new businesses from our clients’ brands and other existing corporate assets. MODA develops and executes the strategy and provides management ensuring sustainability of the new licensed businesses. MODA’s innovative and strategic approach has resulted in successful and sustainable brand extensions to a broad range of product categories and retail channels. Clients include Fortune 500 companies, non-profits, hotels, restaurants and publishing. BUILDING BUSINESSES FROM B®ANDS. www.modaintl.com
