Le Tour de France, Suntech and DeFeet International

MODA Announces Licenses for Client Le Tour de France 

(New York, NY – May 27, 2009) MODA International Marketing is pleased to announce two new licensing partnerships for Le Tour de France. Suntech Optics and DeFeet International have been granted licenses by Amaury Sport Organization (ASO), the official organizer of Le Tour de France.

DeFeet International is a leading manufacturer of performance athletic socks and arm coverings located in Hildebran, NC. DeFeet will offer Le Tour de France products beginning in May, 2009 in the United States, Canada United Kingdom, Benelux, Australia, Japan, The Philippines and France. Distribution will be through bike shops, sporting good stores, and online retailers.

Vancouver, Canada-based Suntech Optics is the exclusive North American eyewear supplier for the Tour de France brand. Suntech Optics will design a collection of cycling inspired styles to showcase the Tour de France logo and will distribute Tour de France sunglasses throughout North America via mass markets, sporting goods and bike specialty shops. Launch of their Tour de France logoed eyewear is set for Spring, 2010.

“We are excited to be working with DeFeet and Suntech Optics,” noted Michelle Alfandari, president of MODA International Marketing. “The Tour de France brand name will add credibility and differentiation for these product categories.” 

The Tour de France event is over 100 years old – once a year it celebrates and represents one of the most grueling, difficult, strenuous, endurance sporting events of all time.  Participants and enthusiasts come from all over the world making the “brand” a global icon for cycling.  The Tour has essentially transcended being solely a remarkable “event” to the stand-alone global brand for cycling and active/healthy lifestyles.

About DeFeet International:

DeFeet International is a leading edge US manufacturer of high performance athletic socks and accessories.  For over 16 years DeFeet socks have been worn by athletes in some of the most grueling races in the world including the Tour de France.  Known for their durability, superior construction and top quality fibers, DeFeet products are built to withstand the toughest conditions and have consistently landed on podiums in many athletic disciplines.  DeFeet is dedicated to innovation, making

contributions towards a healthier environment, and encouraging people to ride their bikes! 

About Suntech Optics

Established in 1970 and located in North Vancouver, Canada, Suntech Optics is now the largest Canadian developer and marketer of ready to wear eyewear. With its sister company Bugaboos Eyewear, Suntech supplies North American retailers with quality eyewear solutions including name brand sunglasses such as Ryders, Infokus, Mac&Jac and Kensie.

About ASO

Amaury Sport Organisation belongs to the French press group, E.P.A (Philippe Amaury Publications), which owns the newspapers and magazine publications l’Equipe, France Football, l’Equipe Magazine, Vélo Magazine, Le Parisien and Aujourd’hui in France. The group has also developed an audio-visual branch, with the creation of l’Equipe TV, and new technologies with the web-sites www.lequipe.fr and www.leparisien.fr, to such an extent that it is today one of the key figures in the French media world.

A.S.O., created in September 1992, is specialised in the organisation of renowned sports events, such as the Tour de France, the Dakar and the Paris Marathon. Over the last few years, the company has expanded, A.S.O. having intensified its activities in the domain of cycling and taken up new disciplines, such as golf and equestrian sports.

Behind the range of internationally renowned and recognised events, Amaury Sport Organisation is focused on a precise goal: the design and management of spectacular top flight competitions respecting the sporting code of values and ethics, with long-term dedication.

About MODA International Marketing, Inc:

MODA International Marketing, est. 1988, is an international licensing agency that uses licensing to leverage existing assets such as trademarks, brands and patents to meet its clients’ marketing, business development and revenue goals.  MODA offers its broad client base customized strategic planning, implementation and management of turnkey licensing programs.

For over 20 Years, MODA has distinguished itself by identifying and implementing opportunities, generating incremental revenue; strengthening and extending our clients brands and technologies throughout the global marketplace.

For more information about MODA International Marketing, Inc., please visit www.modaintl.com.