Let’s play 2! Slugger Joe still pitching joe
Arizona Beverages is limbering up to launch a new, caffeinated cold drink in a can — and is angling to score another hit by slapping Joe DiMaggio’s image on it.
This time, the iced-tea giant based in Woodbury, NY, has created a “lightly carbonated espresso drink” that will be called “Joltin’ Joe” in honor of the baseball legend.
Slated to hit stores next week across the Big Apple, the 15.5-ounce beverage will carry 80 milligrams of caffeine — more than twice the amount in Arizona’s most caffeinated variety of iced tea. At the same time, it will contain less than half the sugar.
“We’ve been seeing the trend in coffee increasing — it’s a natural energy drink,” said Arizona spokeswoman Jackie Harrigan.
In a twist, DiMaggio is pictured wearing a cap that says “USA” instead of a Yankees cap.
“We didn’t even ask” the Yankees for permission to use their logo, said Elizabeth Kanna, who heads up media and marketing for Joe DiMaggio LLC.
Joltin’ Joe will be rolled out nationwide by the middle of September. The venture is kicking off with coffee 13 years after his death, and 70 years after his 56-game hitting streak.
“We felt the Joe DiMaggio brand seamlessly extended into coffee and energy,” said Michelle Alfandari, who handles licensing for the Joe DiMaggio estate.
DiMaggio, the Hall of Famer who played from 1936 to 1951, will be remembered by younger fans as the TV pitchman for Mr. Coffee for roughly 15 years, beginning in 1973.
jcovert@nypost.com
Read more: http://www.nypost.com/p/news/business/let_play_slugger_joe_still_pitching_AJ5STGUi3iYvefRMtd0YpJ#ixzz26lFk17hH
MODA Swings in for Joe DiMaggio
Licensing.biz –Thursday, 3rd February 2011 at 3:32 pm
MODA Licensing has formed Joe DiMaggio LLC to handle all brand licensing and extensions of the baseball star worldwide.
There will be several sub brands – including Joltin’ Joe DiMaggio and Joe DiMaggio: The Yankee Clipper – plus his signature, which will add further support to the main brand.
The immediate licensing opportunity will be around the 70th anniversary of DiMaggio’s 56 game hitting streak for collectibles and apparel.
“MODA’s focus will be on creating sustainable branded Joe DiMaggio licensed businesses,” explained Michelle Alfandari, president and CEO of MODA Licensing. “We are developing a strategy that will leverage the strongest assets of DiMaggio’s legend, fame and celebrity to a select range of consumer products and service. In addition to packaged goods and services, we will leverage DiMaggio’s image for advertising, promotion and film.”
Total Licensing
Joe DiMaggio, LLC., Inks Drink Deal with Arizona Beverages
The Joe DiMaggio brand teamed up with Arizona Beverages to launch a new drink, called Joltin’ Joe, which will be available nationwide from mid-September. Joltin’ Joe is a lightly carbonated ready-to-drink espresso designed to satisfy the need for a caffeine kick. Joltin’ Joe joins an extensive portfolio of iconic athlete beverages created by Arizona Beverages.
Joltin’ Joe Sparkling Espresso comes in a 16-ounce aluminum can featuring images of the baseball player. The can also features historical headlines including his famous 56-game hitting streak, still considered one of the most remarkable achievements in the history of baseball, and a record that remains unbroken to this day.
Drugstore News
Arizona launches Joltin’ Joe
August 30, 2012 | By Allison Cerra
NEW YORK — Arizona Beverages is saluting American icon and sports legend Joe DiMaggio with the launch of a lightly carbonated espresso drink called Joltin’ Joe.
Joltin’ Joe is a light, all-natural drink made with natural espresso coffee and features a clean, smooth taste followed by a subtle, bubbly effect, the company said. It contains 80-mg of caffeine and touts 50 calories per 8-oz. serving. Joltin’ Joe is packaged in 16-oz. aluminum cans that feature Joe DiMaggio, as well as historical photos and headlines from his 56-game hitting streak. Joltin’ Joe joins Arizona’s portfolio that includes Arnold Palmer half & half and Jack Nicklaus’ Golden Bear lines.
The beverage will be available in New York metro area in mid-September and will continue to roll out nationally throughout the year.
Licensing Worldwide
Joe DiMaggio, LLC inks Joltin’ Joe drink deal with AriZona Beverages
Joltin’ Joe Espresso beverage to launch nationwide in September
Joe DiMaggio’s iconic brand has teamed with AriZona Beverages to launch a new drink, called Joltin’ Joe which will be available nationwide from mid-September.
Joltin’ Joe is a smooth-tasting, lightly carbonated ready-to-drink espresso that can be enjoyed whenever there is a need for a refreshing jolt of inspiration, and taste.
Aplty named, this all-natural sparkling espresso delivers a jolt of energy either for a morning caffeine kick or for energy throughout the day. Joltin’ Joe is made with natural espresso coffee and contains no artificial flavors, colors or preservatives.
“The Joltin’ Joe brand seamlessly extends to coffee and energy so launching our first beverage product with a ready-to-drink sparkling espresso is consistent with our strategy to build a large footprint in the food and beverage category,” says Michelle Alfandari, managing member of Joe DiMaggio, LLC who heads up licensing for the company.
Joltin’ Joe joins an impressive portfolio of iconic athlete beverages Arizona Beverages has created. Joe DiMaggio’s carbonated espresso drink, Joltin’ Joe, has officially joined AriZona’s hall of fame.
“We’ve had great success in the tea market and Joltin’ Joe is our foray into the coffee category where we expect the same levels of success,” adds Jackie Harrigan, Global Communications Director for AriZona Beverages.
The Can also features historical headlines including his famous 56-game hitting streak, still considered one of the most remarkable achievements in the history of sport – and a record unbroken to this day.
Visit Joe DiMaggio’s fan page or www.drinkarizona.com to learn more about the launch and availability of Joltin’ Joe Sparkling Espresso.
Licensing.biz Daily
AriZona Beverages adds Joe DiMaggio to licensed drinks line-up
by Samantha Loveday
Joltin’ Joe Espresso to launch mid-September across the US.
The Joe DiMaggio brand is moving into the drinks aisle – with AriZona Beverages rolling out a new offering called Joltin’ Joe Espresso.
It is the first foray into the branded coffee market for AriZona, although the firm has created beverages in the tea market featuring iconic athletes.
“The Joltin’ Joe brand seamlessly extends to coffee and energy, so launching our first beverage product with ready to drink sparkling espresso is consistent with our strategy to build a large footprint in the food and beverage category,” said Michelle Alfandari, managing member of Joe DiMaggio LLC.
“The fact that AriZona built a successful business on the principles of perseverance and hard work, principles which DiMaggio embodied, certainly played in our decision to approach them.”
As well as an image of DiMaggio, the can also features historical headlines including his famous 56-game hitting streak – a record unbroken to this day.
http://www.licensing.biz/news/9725/AriZona-Beverages-adds-Joe-DiMaggio-to-licensed-drinks-line-up
DiMaggio Dollars
JOLTIN’ JOE ESTATE SCORES LATEST PRODUCT BONANZA
(New York Post February 7, 2011) The Yankee Clipper is getting ready to step to the plate again – and take a few swings as a consumer product brand.
The estate of baseball legend Joe DiMaggio has cut a deal to put the fleet-footed center fielder’s name and likeness on a slew of new merchandise that’s planned to launch next year.
To commemorate the 70th anniversary of DiMaggio’s 56-game hitting streak – one of the most enduring records in sports – an assortment of trading cards, bats, T-shirts and jerseys are already in the works, Michelle Alfandari of MODA Licensing said.
But the bigger initiative is to develop a stable of enduring product lines inspired by Joltin’ Joe, from food to fragrances, she said. A new line of men’s clothing and accessories aimed at department stores will be a special focus.
Cycle Force Group Launches Tour de France Bikes
News
Cycle Force Group Launches Tour de France Bikes
AMES, USA — Cycle Force Group, a worldwide source for bicycles, parts, and accessories officially launched its Tour de France line of bicycles.
The world’s most recognized bicycle race has teamed up with Cycle Force Group to unveil the 15 model bicycle line. Each bike includes official Tour De France inspired graphics paired with high quality components from brands like Shimano, Kenda, and Promax.
The Tour de France adult models consist of trekking, mountain, road, and fixed gear styles alongside road and mountain style bikes for the kids. The variety of models under each adult style will allow customers to choose based on preferred components, design, and price.
Cycle Force Group is an Iowa, USA based importer of bicycles, parts, and accessories serving all facets of the cycling industry including independent bicycle dealers, sporting goods retailers, e-commerce customers, premium and incentive companies and OEM customers worldwide. Cycle Force Group’s Premium and Incentive Division also offers custom designed products for promotional and incentive needs.
For sales inquiries please contact our sales office at info@cyclefg.com or visit us at www.cyclefg.com
Published @ Dec 22 2010
License! Global
BLE to Showcase First Time Exhibitor UNICEF
September 15, 2010
UNICEF, represented worldwide by MODA Licensing, will mark its Brand Licensing Europe debut later this month.
At the show, UNICEF will focus on children’s product categories, providing an alternative and complementary brand to character and entertainment properties, as well as traditional designs. Categories include toys, apparel, first aid, eyewear, books, software, video game and juvenile products.
THE TOTAL LICENSING REPORT
MODA Announces Audiovox/Dafran S.A. Deal
September 1, 2010
MODA Licensing, Inc. announced a licensing agreement between client Audiovox Corporation and Dafran S.A. to create a line of electronics under the Audiovox brand exclusively in Argentina.
Dafran’s range of product categories will include computers, TV and video, air conditioners, and major and small kitchen appliances.
Introduction is planned for 2011 with distribution through hypermarkets, department stores, and specialty retailers.
