MODA Announces Audiovox/Dafran S.A. Deal
September 1, 2010
MODA Licensing, Inc. announced a licensing agreement between client Audiovox Corporation and Dafran S.A. to create a line of electronics under the Audiovox brand exclusively in Argentina.
Dafran’s range of product categories will include computers, TV and video, air conditioners, and major and small kitchen appliances.
Introduction is planned for 2011 with distribution through hypermarkets, department stores, and specialty retailers.
