JOLTIN’ JOE ESTATE SCORES LATEST PRODUCT BONANZA
(New York Post February 7, 2011) The Yankee Clipper is getting ready to step to the plate again – and take a few swings as a consumer product brand.
The estate of baseball legend Joe DiMaggio has cut a deal to put the fleet-footed center fielder’s name and likeness on a slew of new merchandise that’s planned to launch next year.
To commemorate the 70th anniversary of DiMaggio’s 56-game hitting streak – one of the most enduring records in sports – an assortment of trading cards, bats, T-shirts and jerseys are already in the works, Michelle Alfandari of MODA Licensing said.
But the bigger initiative is to develop a stable of enduring product lines inspired by Joltin’ Joe, from food to fragrances, she said. A new line of men’s clothing and accessories aimed at department stores will be a special focus.
