The New York Times and Franklin Electronic Publishers
Franklin Electronic Publishers and The New York Times Expand Alliance
Franklin to Offer Wealth of Products Under The New York Times Brand
(Burlington, NJ – August 27, 2009) The New York Times and Franklin Electronic Publishers, Incorporated (NYSE AMEX Equities US:FEP) have inked a licensing agreement to broaden the range of handhelds Franklin will offer under The New York Times trademark. Earlier this year Franklin and The New York Times announced a licensing agreement for the #1 selling SET® game and are now expanding their relationship to offer The New York Times branded mind stimulating products ranging from crosswords to Sudoku. The license expansion was facilitated by MODA International Marketing, the exclusive licensing agency for The New York Times.
Franklin’s electronic version of the SET® game is available today at select retailers, Amazon.com and franklin.com. Additional Franklin products under The New York Times brand will be available starting this fall.
“The authority and credibility of The New York Times brand and content combined with Franklin’s strength in delivering them in easy to use, value packed handheld devices is a marriage to which one only aspires”, said Toshihide Hokari, chief operating officer of Franklin Electronic Publishers. “Designed for Franklin’s existing audience and distribution channels, which parallel that of The New York Times, these products are sure to resonate with a wide range of consumers, from avid readers to crossword puzzle lovers.”
“Franklin has been delivering meaningful consumer experiences for 25 years with their breadth and depth of electronic gadgets that are entertaining, fun and educational. We are excited to be working with Franklin and their team of product developers to further expand The Times brand,” said Alice Ting, executive director, brand development for The New York Times.
“We are pleased to continue building the relationship between The New York Times and Franklin for licensing,” said Sharon Summer, senior vice president of MODA. “We look forward to the first new handheld product entries from Franklin slated for launch later this year.”
About The New York Times:
The New York Times Company, a leading media company with 2008 revenues of $2.9 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
About MODA International Marketing, Inc:
MODA, est. in 1988, is a full service international licensing agency specializing in corporate brand licensing. MODA’s expertise is building profitable and new businesses from our clients’ brands and other existing corporate assets. MODA develops and executes the strategy and provides management ensuring sustainability of the new licensed businesses. MODA’s innovative and strategic approach has resulted in successful and sustainable brand extensions to a broad range of product categories and retail channels. Clients include Fortune 500 companies, non-profits, hotels, restaurants and publishing. BUILDING BUSINESSES FROM B®ANDS. www.modaintl.com
About Franklin:
Franklin Electronic Publishers Incorporated (NYSE AMEX Equities US:FEP) is a world leader in electronic handheld information, having sold approximately 41,000,000 electronic books. Current titles available directly or through partners number more than 116,000 in sixteen languages under license from world class publishers, such as Merriam-Webster and HarperCollins, focused in five genres: Learning, Language Learning, Travel, Spiritual, and Leisure. The Company also licenses its underlying technology to an array of partners including Adobe, Sun Microsystems and Ademco (a division of Honeywell). Franklin distributes ROLODEX® Electronics branded organizers worldwide and SEIKO branded reference products in Oceania and the European Community. Franklin’s products are available at 49,000 retail outlets worldwide, through catalogs, and online at http://www.franklin.com.
ROLODEX® is a registered trademark of Berol Corporation, a subsidiary of Newell Rubbermaid Inc. SEIKO is a registered trademark of SEIKO Corporation.
Except for the historical information contained in this news release, the matters addressed are forward-looking statements. Forward-looking statements, written, oral or otherwise made, represent the Company’s expectation or belief concerning future events. Without limiting the foregoing, these statements are often identified by the words “may,” “might,” “believes,” “thinks,” “anticipates,” “plans,” “expects” or similar expressions. In addition, expressions of our strategies, intentions or plans are also forward-looking statements. Such statements reflect management’s current views with respect to future events and are subject to risks and uncertainties, both known and unknown. You are cautioned not to place undue reliance on these forward-looking statements as there are important factors that could cause actual results to differ materially from those in forward-looking statements, many of which are beyond our control. Investors are referred to the full discussion of risks and uncertainties as included in Franklin’s filings with the Securities and Exchange Commission.
The New York Times Launches Wine Club
The New York Times launches Wine Club – Wines From Top Regions of the World Selected For Enthusiasts
(New York, NY – August 13, 2009) The New York Times announced today the launch of The New York Times Wine Club, providing readers and other wine enthusiasts with distinctive wines from many top regions around the world. The New York Times Wine Club offers access to quality wines sourced directly from small, family-run boutique wineries with limited production.
Wine club members can choose from two participation levels, each offering different wine styles and price points most suited to their interest: the Times Sampler and the Times Reserve. For both levels, wines will be shipped in six-bottle half-cases consisting of four red and two white wine varietals. In addition, each shipment will include customized tasting notes along with related wine, food and travel content from The Times archives, including recipe and food pairings for each wine.
The New York Times Wine Club is operated independently of The Times’s critics or other members of the news department.
“We started the Wine Club to offer our readers and other wine aficionados the opportunity to discover great wines from around the world,” said Thomas K. Carley, senior vice president, Strategic Planning, The New York Times. “Many of our readers who enjoy good wine will appreciate the range of varietals and styles from these boutique wineries, as well as the unique tasting experience.”
The combination of wines offered through The Times Wine Club is not available through other clubs and is made possible by Global Wine Company. They have been selected by The Times to operate its wine club because of their deep relationships with boutique winemakers around the world. Global Wine Company is able to source wines directly from wineries, with no private label or bulk wines. With Global Wine Club, The Times can deliver expert wine selection and high-quality wines backed up by a no-questions-asked replacement guarantee.
The Times Sampler – priced at $15 per bottle or $90 for a six-bottle shipment – is for everyday drinking. Each wine is tasted and selected for its quality and value, perfect for sharing with friends and family.
The Times Reserve – priced at $30 per bottle or $180 for a six-bottle shipment – is ideal to serve on special occasions or to help wine enthusiasts build their collections. These are hand-selected reserve bottles from some of the most exclusive winemakers in the world.
Wine club members will have the option to order half-cases delivered to their home or office on a recurring basis (every one, two or three months). They can also be purchased on a one-time basis or sent as a gift. The cost of shipping and handling is $19.95 for six bottles. A dedicated Web site, www.NYTwineclub.com, allows readers to select one of the two member levels or make single half-case purchases, and also includes recipe pairings and links to additional food and wine content on www.NYTimes.com.
Global Wine Company’s wine-tasting team includes more than 10 wine experts – each with 10 to 30 years of experience in the wine industry – who travel the world and sample thousands of wines each year to find the best quality bottles for the best value. Wines are sourced from wine producing regions in more than 20 countries. Many of the wines offered by The Times Wine Club come from wineries with limited or no presence in the United States.
MODA International Marketing, the exclusive licensing agent for The Times, negotiated the deal.
For more information or to become a member, please visit the Web site, NYTwineclub.com, or call 877-NYT-6841 (877-698-6841).
About The New York Times Company
The New York Times Company, a leading media company with 2008 revenues of $2.9 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.www.globalwineco.com
About Global Wine Company, Inc.
Global Wine Company, Inc. (GWC) is the leading provider of high-quality outsourced wine operations. GWC provides an end-to end white-label wine club solution that partners market under their own brands. GWC handles all global wine sourcing, state compliance, and customer fulfillment, which enable partners to expand their brands into wine and drive recurring revenue. GWC works with leading media, retail and e-commerce partners. More at
About MODA International Marketing, Inc.
MODA, est. in 1988, is a full service international licensing agency specializing in corporate brand licensing. MODA’s expertise is building profitable and new businesses from our clients’ brands and other existing corporate assets. MODA develops and executes the strategy and provides management ensuring sustainability of the new licensed businesses. MODA’s innovative and strategic approach has resulted in successful and sustainable brand extensions to a broad range of product categories and retail channels. Clients include Fortune 500 companies, non-profits, hotels, restaurants and publishing. BUILDING BUSINESSES FROM B®ANDS. www.modaintl.com
Le Tour de France, Suntech and DeFeet International
MODA Announces Licenses for Client Le Tour de France
(New York, NY – May 27, 2009) MODA International Marketing is pleased to announce two new licensing partnerships for Le Tour de France. Suntech Optics and DeFeet International have been granted licenses by Amaury Sport Organization (ASO), the official organizer of Le Tour de France.
DeFeet International is a leading manufacturer of performance athletic socks and arm coverings located in Hildebran, NC. DeFeet will offer Le Tour de France products beginning in May, 2009 in the United States, Canada United Kingdom, Benelux, Australia, Japan, The Philippines and France. Distribution will be through bike shops, sporting good stores, and online retailers.
Vancouver, Canada-based Suntech Optics is the exclusive North American eyewear supplier for the Tour de France brand. Suntech Optics will design a collection of cycling inspired styles to showcase the Tour de France logo and will distribute Tour de France sunglasses throughout North America via mass markets, sporting goods and bike specialty shops. Launch of their Tour de France logoed eyewear is set for Spring, 2010.
“We are excited to be working with DeFeet and Suntech Optics,” noted Michelle Alfandari, president of MODA International Marketing. “The Tour de France brand name will add credibility and differentiation for these product categories.”
The Tour de France event is over 100 years old – once a year it celebrates and represents one of the most grueling, difficult, strenuous, endurance sporting events of all time. Participants and enthusiasts come from all over the world making the “brand” a global icon for cycling. The Tour has essentially transcended being solely a remarkable “event” to the stand-alone global brand for cycling and active/healthy lifestyles.
About DeFeet International:
DeFeet International is a leading edge US manufacturer of high performance athletic socks and accessories. For over 16 years DeFeet socks have been worn by athletes in some of the most grueling races in the world including the Tour de France. Known for their durability, superior construction and top quality fibers, DeFeet products are built to withstand the toughest conditions and have consistently landed on podiums in many athletic disciplines. DeFeet is dedicated to innovation, making
contributions towards a healthier environment, and encouraging people to ride their bikes!
About Suntech Optics
Established in 1970 and located in North Vancouver, Canada, Suntech Optics is now the largest Canadian developer and marketer of ready to wear eyewear. With its sister company Bugaboos Eyewear, Suntech supplies North American retailers with quality eyewear solutions including name brand sunglasses such as Ryders, Infokus, Mac&Jac and Kensie.
About ASO
Amaury Sport Organisation belongs to the French press group, E.P.A (Philippe Amaury Publications), which owns the newspapers and magazine publications l’Equipe, France Football, l’Equipe Magazine, Vélo Magazine, Le Parisien and Aujourd’hui in France. The group has also developed an audio-visual branch, with the creation of l’Equipe TV, and new technologies with the web-sites www.lequipe.fr and www.leparisien.fr, to such an extent that it is today one of the key figures in the French media world.
A.S.O., created in September 1992, is specialised in the organisation of renowned sports events, such as the Tour de France, the Dakar and the Paris Marathon. Over the last few years, the company has expanded, A.S.O. having intensified its activities in the domain of cycling and taken up new disciplines, such as golf and equestrian sports.
Behind the range of internationally renowned and recognised events, Amaury Sport Organisation is focused on a precise goal: the design and management of spectacular top flight competitions respecting the sporting code of values and ethics, with long-term dedication.
About MODA International Marketing, Inc:
MODA International Marketing, est. 1988, is an international licensing agency that uses licensing to leverage existing assets such as trademarks, brands and patents to meet its clients’ marketing, business development and revenue goals. MODA offers its broad client base customized strategic planning, implementation and management of turnkey licensing programs.
For over 20 Years, MODA has distinguished itself by identifying and implementing opportunities, generating incremental revenue; strengthening and extending our clients brands and technologies throughout the global marketplace.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com.
MODA Adds Senior V.P.
MODA Adds Senior V.P. to Executive Group
(New York, NY – May 22, 2009) Michelle Alfandari, Owner/President of MODA is pleased to announce that Scott Todd has joined MODA International Marketing as Senior Vice President of Licensing and Marketing.
Scott brings with him over 25 years of licensing, sales and marketing experience. He was previously with United Media as their VP of Sales. Part of his responsibilities will be managing the licensing initiatives of Tour de France, America’s VetDogs and Bushnell.
About MODA International Marketing, Inc:
MODA International Marketing, est. 1988, is an international licensing agency that uses licensing to leverage existing assets such as trademarks, brands and patents to meet its clients’ marketing, business development and revenue goals. MODA offers its broad client base customized strategic planning, implementation and management of turnkey licensing programs.
For over 20 Years, MODA has distinguished itself by identifying and implementing opportunities, generating incremental revenue; strengthening and extending our clients brands and technologies throughout the global marketplace.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com.
The Henry Ford and Bell Ranger Apparel
MODA Announces New Apparel License for The Henry Ford
(New York, NY – February 18, 2009) MODA International Marketing announces a Licensing Agreement between client The Henry Ford and Bell Ranger Apparel to create a line of apparel –t-shirts, fleece, headwear, bags and accessories — using imagery and other graphics from The Henry Ford Photo Archive.
Located in Dearborn, Michigan, The Henry Ford is America’s premiere history destination that celebrates innovation, ingenuity and resourcefulness. This National Historic Landmark, founded in 1929 by automotive pioneer Henry Ford, includes five distinct venues and attracts more than 1.5 million visitors annually.
“The Henry Ford’s unparalleled archives and collections are considered to be the finest ever assembled documenting the American Experience,” says Terri Anderson, Senior Director National Retail Sales. “Our photo archive, in particular, is a treasury of images that reflect every day life in America. We are extremely excited about partnering with Bell Ranger and sharing these images with the rest of the world through a unique and creative apparel collection.”
“In this challenging retail environment, successful licenses must resonate with consumers and offer the retailer depth of design,” says licensee Marlon Carter. “From the moment that we got a glimpse of the archive we knew that we could offer differentiation that would excite the consumer and break through the clutter.”
“The Henry Ford is an authentic American brand, says Michelle Alfandari, President of MODA. “It is about the best of America. It reminds us how much we have offered the world and inspires us to continue in that tradition.”
Summary:
Licensor: The Henry Ford
Licensing Agency: MODA International Marketing
Licensee: Bell Ranger Apparel
Licensed Product: Apparel
About The Henry Ford:
The Henry Ford, located in Dearborn, Michigan was founded in 1929 by automotive pioneer Henry Ford. This history destination includes Henry Ford Museum, Greenfield Village, The Henry Ford IMAX Theatre, The Benson Ford Research Center and The Ford Rouge Factory Tour. The Henry Ford, America’s Greatest History Attraction, is the history destination that brings the American experience to life. For more information please visit our website www.thehenryford.org.
About Bell Ranger
Bell Ranger Outdoor Apparel was organized in 1957 in Augusta, GA and has grown into one of the leading manufacturers of outdoor hunting clothing and accessories. From Adult Mens and Women, Youth to Infant and Toddler, Bell Ranger continues to offer it’s customers a wide variety of quality products at competitive prices. For over 50 years, Bell Ranger has continued to bring the industry new and exciting products for the whole family. Our product lines consist of Bell Fatigue, Ranger, Ranger Youth, Lil’ Joey, Lady Belle, Ranger Girl and Bushnell.
About MODA International Marketing, Inc.
MODA International Marketing, est. 1988, is an international licensing agency that uses licensing to leverage existing assets such as trademarks, brands and patents to meet its clients’ marketing, business development and revenue goals. MODA offers its broad client base customized strategic planning, implementation and management of turnkey licensing programs.
For over 20 Years, MODA has distinguished itself by identifying and implementing opportunities, generating incremental revenue; strengthening and extending our clients brands and technologies throughout the global marketplace.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com.
Le Tour de France and Paintbox Press
Le Tour de France Licenses Paintbox Press for Pop-Up Books in North America and the United Kingdom
(New York, NY – February 18, 2009) Amaury Sport Organization (ASO), the official organizer of Le Tour de France has licensed Paintbox Press to create and publish the first pop-up book on Le Tour de France for North American, United Kingdom, and European markets. MODA International Marketing, the licensing agency for Le Tour de France, is responsible for putting the companies together.
“We are excited to be working with Paintbox Press,” noted Michelle Alfandari, president of MODA International Marketing. “The Tour de France’s varied landscapes and vibrant colors will provide exquisite images for a reading experience that will transport children and adults alike to the sidelines of the race.” She further states that, “For MODA, the Tour de France is a dynamic client attracting great interest from potential licensees. The ‘brand’ is so powerful that the actual event, in essence, has become for licensees an annual reaffirmation – and advertisement – of one of the most demanding sports, exciting spectator events as well as an active lifestyle brand”.
The Tour de France event is over 100 years old – once a year it celebrates and represents one of the most grueling endurance sporting events of all time. Participants and enthusiasts come from all over the world making the brand a global icon for cycling. The Tour has essentially transcended being solely a remarkable event to the stand-alone global brand for cycling and active/healthy lifestyles.
Pam Pease, founder of Paintbox Press, plans to release the Pop-Up Tour de France in Summer 2009. “We are thrilled to partner with MODA International and ASO to bring the story of Le Tour de France to a new generation of cyclists and racing fans. The time is right to put a fresh face on this outstanding and exciting event. By presenting the drama of the race in three dimensions, readers of all ages can understand and enjoy the Tour in a very interactive and visual way.”
Frédéric Viargues, Chef de Groupe Commercial et Licences Service Marketing Operationnel says, “I am very pleased with this new association and look forward to a long-term relationship with Paintbox Press. I hope that this outstanding book will encourage people of all ages to participate in cycling.”
About ASO
Amaury Sport Organisation belongs to the French press group, E.P.A (Philippe Amaury Publications), which owns the newspapers and magazine publications l’Equipe, France Football, l’Equipe Magazine, Vélo Magazine, Le Parisien and Aujourd’hui in France. The group has also developed an audio-visual branch, with the creation of l’Equipe TV, and new technologies with the web-sites www.lequipe.fr and www.leparisien.fr, to such an extent that it is today one of the key figures in the French media world.
A.S.O., created in September 1992, is specialised in the organisation of renowned sports events, such as the Tour de France, the Dakar and the Paris Marathon. Over the last few years, the company has expanded, A.S.O. having intensified its activities in the domain of cycling and taken up new disciplines, such as golf and equestrian sports.
Behind the range of internationally renowned and recognised events, Amaury Sport Organisation is focused on a precise goal: the design and management of spectacular top flight competitions respecting the sporting code of values and ethics, with long-term dedication.
About Paintbox Press
Founded in 1998, Paintbox Press is a privately held publishing company headquartered in Chapel Hill, NC. The company creates entertaining, informative, and collectible pop-up books focusing on world-class events. Recent titles include Macy’s on Parade: A Pop-Up Book for Children of All Ages and Derby Day: A Pop-Up Celebration of the Kentucky Derby. Books published by Paintbox Press can be found in fine bookstores and museum shops in the US and Great Britain, and on the company website www.paintboxpress.com.
About MODA International Marketing, Inc.
MODA International Marketing, est. 1988, is an international licensing agency that uses licensing to leverage existing assets such as trademarks, brands and patents to meet its clients’ marketing, business development and revenue goals. MODA offers its broad client base customized strategic planning, implementation and management of turnkey licensing programs.
For over 20 Years, MODA has distinguished itself by identifying and implementing opportunities, generating incremental revenue; strengthening and extending our clients brands and technologies throughout the global marketplace.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com.
The New York Times and Franklin Electronic Publishers
Franklin Electronic Publishers and The New York Times Launch a Handheld Version of the Classic Game: SET®
(Burlington, NJ – February 11, 2009) The New York Times and Franklin Electronic Publishers, Incorporated (NYSE Alternext US:FEP) today announced the creation of a handheld electronic version of the award-winning card game: SET®. SET® is currently being offered on the crossword and game pages of www.nytimes.com and has quickly become one of its most frequently viewed pages. The electronic version of SET® from The New York Times and Franklin includes a color LCD display, four versions of the game (Classic, Timed, Puzzle and Arcade), multiple difficulty levels and a host of other features. It will debut at the Set Enterprises, Inc. booth at Toy Fair in New York opening on February 15, 2009.
The licensing deal was facilitated by MODA International Marketing, the exclusive licensing agency for The New York Times.
“Franklin’s version of SET® takes the classic card game to a new level of brain-twisting fun,” says Toshihide Hokari, senior vice president, chief operating officer of Franklin Electronic Publishers. “Designed for both adults and kids, SET® is an addictive, highly original family game of visual perception and logic that can be played at any time, in any location.”
“SET® has been in the market as a card game for many years and has a very strong cult following. Once The New York Times determined that SET® would make a great addition to their website this handheld version by Franklin was the perfect next step,” says Michelle Alfandari, president of MODA International Marketing. “The game is especially appealing to The Times because it’s both intellectually challenging and fun. Having a presence on New York Times online and in the electronic game category will catapult SET® to a new level of popularity.”
“The category of brain games is really expanding (SET® is the #1 bestselling card game on Amazon.com) and there is no better brand for these products than The New York Times,” says Colette Falco, president of Set Enterprises. “Franklin is known for making proven content digital and portable for easy access. We’re confident that consumers will love the electronic version of SET® by Franklin.”
About The New York Times:
The New York Times Company, a leading media company with 2008 revenues of $2.9‑billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
About Franklin:
Franklin Electronic Publishers, Incorporated (NYSE Alternext US:FEP) is a world leader in electronic handheld information, having sold approximately 41,000,000 electronic books. Current titles available directly or through partners number more than 52,000 in sixteen languages under license from world class publishers, such as Merriam-Webster and HarperCollins, focused in five genres: Learning, Language Learning, Travel, Spiritual, and Leisure. The Company also licenses its underlying technology to an array of partners including Adobe, Sun Microsystems and Ademco (a division of Honeywell). Franklin distributes ROLODEX® Electronics branded organizers worldwide and SEIKO branded reference products in Oceania and the European Community. Franklin’s products are available at 49,000 retail outlets worldwide, through catalogs, and online at http://www.franklin.com.
ROLODEX® is a registered trademark of Berol Corporation, a subsidiary of Newell Rubbermaid Inc. SEIKO is a registered trademark of SEIKO Corporation.
Except for the historical information contained in this news release, the matters addressed are forward-looking statements. Forward-looking statements, written, oral or otherwise made, represent the Company’s expectation or belief concerning future events. Without limiting the foregoing, these statements are often identified by the words “may,” “might,” “believes,” “thinks,” “anticipates,” “plans,” “expects” or similar expressions. In addition, expressions of our strategies, intentions or plans are also forward-looking statements. Such statements reflect management’s current views with respect to future events and are subject to risks and uncertainties, both known and unknown. You are cautioned not to place undue reliance on these forward-looking statements as there are important factors that could cause actual results to differ materially from those in forward-looking statements, many of which are beyond our control. Investors are referred to the full discussion of risks and uncertainties as included in Franklin’s filings with the Securities and Exchange Commission.
About Set Enterprises, Inc.
Set Enterprises, Inc. is a family owned and operated business located in Fountain Hills, Arizona and is a leading developer of award winning family and educational games. For more information about any of Set Enterprises’ award winning games, please visit www.setgame.com, call (480) 837-3628 or visit booth #943 at the 2009 New York Toy Fair.
About MODA International Marketing, Inc:
MODA International Marketing, est. 1988, is an international licensing agency that uses licensing to leverage existing assets such as trademarks, brands and patents to meet its clients’ marketing, business development and revenue goals. MODA offers its broad client base customized strategic planning, implementation and management of turnkey licensing programs.
For over 20 Years, MODA has distinguished itself by identifying and implementing opportunities, generating incremental revenue; strengthening and extending our clients brands and technologies throughout the global marketplace.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com.
MODA and VetDogs
MODA Salutes New Client: VetDogs
New York, NY – January 20, 2009) MODA International Marketing has been appointed the exclusive licensing agency representing America’s VetDogs® – The Veteran’s K-9 Corps® and SGT. VETDOGS®.
America’s VetDogs® is the premier provider of guide, service, and therapy dogs for veterans with disabilities and active duty personnel. It began as a project of the Guide Dog Foundation for the Blind Inc.® to expand its programs and services for veterans.
Michelle Alfandari, founder and president of MODA International Marketing, says, “This is an organization I just knew we had to represent the minute we met with them. You cannot quantify the value of the work America’s VetDogs® does to ensure that our country’s heroes are given the tools to be self-reliant again. The brand pulls at the heartstrings of pet owners and lovers, and taps into America’s patriotic spirit and the spirit of giving back and supporting those who served our nation. The image of SGT. VETDOGS® is without rival in the marketplace. The camouflaged helmet and the brand ‘SGT. VETDOGS®‘ tells the story in a nanosecond.”
Licensees and retailers will benefit from this strong branding, in addition to innovative and quality products ranging from toys to training devices. The VetDogs® team includes certified instructors, veterinarians, and the physical and occupational therapists who work with disabled veterans. Together, they develop innovative training methods that continue to evolve and deliver groundbreaking service to America’s wounded warriors.
Alfandari continues, “This means that the food, dog beds, leashes, bowls, backpacks, crates, toys, veterinary supplies, etc. used to raise these specially bred puppies and to train them to become guide and service dogs all meet high and demanding standards. Licensed SGT. VETDOGS® branded products will be a natural extension of this approach to quality and innovation.”
Jeff Bressler, executive vice president of America’s VetDogs® says, “We are sure that licensed products will resonate with traditional family pet owners and consumers who enjoy the outdoors with their working and hunting dogs.”
About America’s VetDogs®:
America’s VetDogs trains and provides guide dogs for veterans who are blind or visually impaired, service dogs for veterans and active duty personnel with disabilities other than blindness, and therapy dogs for deployed personnel and the recently returned wounded during their recovery from battlefield injuries. America’s VetDogs honors the sacrifices made by our men and women in uniform.
There is no cost to the veteran for its services, and all its funding comes from individuals, corporations, foundations, businesses, and service, and fraternal clubs.
For more information, please contact America’s VetDogs at 866-VETDOGS (866-838-3647) or visit www.VetDogs.org.
About MODA International Marketing, Inc:
MODA International Marketing, est. 1988, is an international licensing agency that uses licensing to leverage existing assets such as trademarks, brands and patents to meet its clients’ marketing, business development and revenue goals. MODA offers its broad client base customized strategic planning, implementation and management of turnkey licensing programs.
For over 20 Years, MODA has distinguished itself by identifying and implementing opportunities, generating incremental revenue; strengthening and extending our clients brands and technologies throughout the global marketplace.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com.
Le Tour de France and Headsweats
MODA Announces New Le Tour de France License for Headwear
(New York, NY – December 18, 2008) Le Tour de France offers a great opportunity to refresh product lines with one of the most relevant and exciting brands available at retail. HEADSWEATS, a leading manufacturer of performance and sports branded headwear has been granted the license by Amaury Sport Organization (referred to as ASO, owner and organizer of Le Tour de France) through the efforts of its licensing agency MODA International Marketing. A new line of Le Tour de France licensed headwear including technical hats, caps, visors and made from moisture-wicking materials or high-quality cotton twill will launch in Spring 2009 through bike shops, sporting good stores, mass merchants and online retailers in the US and Canada.
“Le Tour de France is the most recognized brand in cycling in the US and around the world. HEADSWEATS will take advantage of the three-week event, which this year, with the re-entry of Lance Armstrong and other very strong American cyclists, will surely capture even greater attention of American consumers. ” said Michelle Alfandari, President of MODA. She added, “HEADSWEATS will give U.S. consumers the opportunity to purchase “Official” Le Tour de France headwear while the event is happening, and also throughout the year. Le Tour de France transcends the event as a symbol of the emergence of cycling as lifestyle brand. Cycling has become more than a sport. It is a growing alternative form of transportation, a popular leisure activity, and an important tool for health and fitness.”
“Cycling is America’s number one outdoor activity and Le Tour de France is the single most recognized brand associated with cycling,” added John Fraser, MODA’s Senior Vice President.
“We couldn’t be more excited to develop headwear that represents the energy and spirit of Le Tour de France,” said Alan Romick of Headsweats as a both a fan and industry insider.
According to Frédéric Viargues, Chef de Groupe Commercial et Licences Service Marketing Operationnel, ASO, “We are pleased to have the quality product that Headsweats produces and an ability to deliver product on a timely basis to the American public.”
About Headsweats:
Headsweats is the leading manufacturer of performance Headwear for consumers worldwide. The Headsweats brand is synonymous with innovation, function, fit and quality and is sold through premium channels of distribution; specialty bike dealers, specialty running and triathlon retailers, specialty outdoor stores and specialty motorcycle dealers. Headsweats enjoys a loyal following of consumers, athletes and retailers interested in improving their athletic experience by purchasing the highest quality headwear available.
About ASO:
Amaury Sport Organisation belongs to the French press group, E.P.A (Philippe Amaury Publications), which owns the newspapers and magazine publications l’Equipe, France Football, l’Equipe Magazine, Vélo Magazine, Le Parisien and Aujourd’hui in France. The group has also developed an audio-visual branch, with the creation of l’Equipe TV, and new technologies with the web-sites www.lequipe.fr and www.leparisien.fr, to such an extent that it is today one of the key figures in the French media world.
A.S.O., created in September 1992, is specialised in the organisation of renowned sports events, such as the Tour de France, the Dakar and the Paris Marathon. Over the last few years, the company has expanded, A.S.O. having intensified its activities in the domain of cycling and taken up new disciplines, such as golf and equestrian sports.
Behind the range of internationally renowned and recognised events, Amaury Sport Organisation is focused on a precise goal : the design and management of spectacular top flight competitions respecting the sporting code of values and ethics, with long-term dedication.
About MODA International Marketing, Inc.
MODA International Marketing, est. 1988, is an international licensing agency that uses licensing to leverage existing assets such as trademarks, brands and patents to meet its clients’ marketing, business development and revenue goals. MODA offers its broad client base customized strategic planning, implementation and management of turnkey licensing programs.
For over 20 Years, MODA has distinguished itself by identifying and implementing opportunities, generating incremental revenue; strengthening and extending our clients brands and technologies throughout the global marketplace.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com.
The Henry Ford and Franklin Mint
MODA International Marketing Announces a New Die-Cast License for The Henry Ford
(New York, NY – December 16, 2008) The Henry Ford, a history destination located in Dearborn, MI, has entered into a license agreement with the Franklin Mint for a die-cast of the 1941 Lincoln Continental Edsel Ford’s Dream Car – LE. The Agreement was handled by MODA International Licensing, the licensing agency representing The Henry Ford and is a co-license with Ford Motor Co.
The original automobile, designed under the direction of Edsel Ford himself, was a one-of-a-kind classic built for his own personal use. This Limited Edition reproduction is now available on The Franklin Mint’s website (www.franklinmint.com) and in their catalog.
Summary:
Licensor: The Henry Ford
Licensing Agency: MODA International Marketing
Licensee: The Franklin Mint
Licensed Product: Die-cast
About The Henry Ford
The Henry Ford, located in Dearborn, Michigan was founded in 1929 by automotive pioneer Henry Ford. This history destination includes Henry Ford Museum, Greenfield Village, The Henry Ford IMAX Theatre, The Benson Ford Research Center and The Ford Rouge Factory Tour. The Henry Ford, America’s Greatest History Attraction, is the history destination that brings the American experience to life. For more information please visit our website www.thehenryford.org.
About the Franklin Mint
An American institution founded in 1964, The Franklin Mint (www.franklinmint.com) is known worldwide for its innovative design, meticulous attention to detail, and creating some of the highest-quality collectible products in the world. The Franklin Mint’s peerless archives include over 12,000 product lines, including “limited edition” fine art sculptures, heirloom collectible dolls, commemorative coins, designer jewelry, precision die-cast models and historic reproductions, as well as collections honoring some of the world’s most revered individuals and institutions. With product lines featuring the top American brands – from Marilyn Monroe and John Wayne to Monopoly and Harley-Davidson – The Franklin Mint has brought collectibles to tens of millions of people around the world for over four decades.
About MODA International Marketing, Inc.
MODA International Marketing, est. 1988, is an international licensing agency that leverages existing assets such as trademarks, brands and patents to meet its clients’ marketing, business development and revenue goals. MODA offers its broad client base customized strategic planning, implementation and management of turnkey licensing programs.
For over 20 Years, MODA has distinguished itself by identifying and implementing opportunities, generating incremental revenue; strengthening and extending our clients brands and technologies throughout the global marketplace.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com.
