Audiovox Corporation and Mark Feldstein & Associates
MODA International Marketing Announces New License Agreement for Audiovox Corporation and Mark Feldstein & Associates
(New York, NY – October 20, 2008) Mark Feldstein & Associates, inc. (MFA) and Audiovox Corporation have entered into a license agreement to develop a series of Wireless Outdoor/Indoor Speakers under the Jensen® brand name. The deal was brokered by, MODA International Marketing, Inc., the New York based licensing agency representing Audiovox.
Wireless technology has given consumers convenient access to personal communication and entertainment,” said Mark Feldstein, President, Mark Feldstein & Associates, inc. “Jensen’s rich history of innovation, performance, and high value, combined with a cutting-edge reputation, creates the perfect formula for the development of a series of Wireless Outdoor/Indoor Speakers. With Jensen solidly positioned as one of the world’s most recognized brands, we anticipate that this line of speakers will become a very successful part of our product line.”
The Wireless Outdoor/Indoor Speakers from MFA, a 22-year-old Product Development Company and Importer of innovative electronics, housewares and giftware, allow you to listen to music or audio almost anywhere without the hassle of running unsightly speaker wire.
The powerful transmitter uses 900 MHz digital hybrid technology to send music and audio through walls and floors to dual wireless speakers up to 150 feet away. The Splash-Proof speakers provide uncompromising sound and can be used anywhere – while working in the garage, planting your garden, or relaxing in the hot tub on the deck. The transmitter easily connects to any audio device including MP3 Players, Sound Systems, Boom Boxes, Computers, Home Theatres and more.
Patrick Lavelle, Audiovox Corporation President and CEO said, “This new line of wireless outdoor speakers from Mark Feldstein & Associates is the perfect mix of technology, functionality, style and quality that consumers expect from Jensen.”
Michelle Alfandari, President of MODA commented, “The recognition of the Jensen brand in conjunction with the outdoor speaker wireless technology provides opportunity for consumers to now enjoy superior quality sound right in their own backyards. Given the trend toward ‘staycations,’ this line is positioned to do very well at retail.”
The line of Jensen Wireless Outdoor/Indoor Speakers is scheduled for distribution in early 2009 and will be exhibited at the Consumer Electronics Show, January 8-11, (Las Vegas Convention Center, South Hall #2, Booth #26818).
The Wireless Outdoor/Indoor Speakers are the latest in a long tradition of innovative and unique gift items from MFA, including themed-sound clocks licensed by a variety of companies including General Motors, Harley-Davidson®, John Deere, Ford, and Thomas Kinkade, among others. Feldstein has also introduced innovative products such as Flameless LED Candles, Illuminator Battery/Free, Bulb/Free Flashlights and UV-C Light Sanitizers.
About Mark Feldstein & Associates. inc.
Mark Feldstein & Associates, inc. located in Maumee, Ohio, offers a wide range of unique, high-quality products for home, office and personal use. Feldstein has more than 22 years of experience in the electronics, housewares and giftware industry. The company is a supplier to more than 5,000 retailers worldwide.
About Audiovox
Jensen is a member of the Audiovox family of brands, marketing products in mobile electronics, including speakers, amplifiers and radios. Jensen products have a distinguished history dating back to 1911 when Peter L. Jensen played a key role in the invention of a moving-coil loudspeaker. Today’s Jensen products are positioned as high value, with performance equated with more expensive models. Jensen 12-volt products have achieved recognition from industry professionals, technical product reviewers and consumers.
Audiovox (Nasdaq: VOXX) is a recognized leader in the marketing of automotive entertainment, vehicle security and remote start systems, consumer electronics products and consumer electronics accessories. The company is number one in mobile video and places in the top ten of almost every category that it sells. Among the lines marketed by Audiovox are its mobile electronics products including mobile video systems, auto sound systems including satellite radio, vehicle security and remote start systems; consumer electronics products such as MP3 players, digital camcorders, DVRs, clock radios, portable DVD players, portable GPS, flat-panel TV’s, extended range two-way radios, multimedia products like digital picture frames and home and portable stereos; consumer electronics accessories such as Outdoor/Indoor antennas, connectivity products, headphones, speakers, wireless solutions, remote controls, power & surge protectors and media cleaning & storage devices; Energizer-branded products for rechargeable batteries and battery packs for camcorders, cordless phones, digital cameras and DVD players, as well as for power supply systems, automatic voltage regulators and surge protectors. The company markets its products through an extensive distribution network that includes power retailers, 12-volt specialists, mass merchandisers and an OE sales group. The company markets products under the Audiovox, RCA, Jensen, Acoustic Research, Energizer, Advent, Code Alarm, TERK, Prestige and SURFACE brands. For additional information, visit our web site at www.audiovox.com.
About MODA International Marketing, Inc.
MODA International Marketing, est. 1988, is an international licensing agency that leverages existing assets such as trademarks, brands and patents to meet its clients’ marketing, business development and revenue goals. MODA offers its broad client base customized strategic planning, implementation and management of turnkey licensing programs.
For over 20 Years, MODA has distinguished itself by identifying and implementing opportunities that leverage our clients’ brands and technology to the mutual benefit of all parties involved: the Licensor, Licensee, Retailer and end-user.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com.
Hoppe’s and Infinity Headwear and Apparel
MODA Announces New Licensing Deal for Hoppe’s
(New York, NY – October 6, 2008) MODA International Marketing announces a licensing Agreement between client Bushnell Outdoor Products for its Hoppe’s brand and Infinity Headwear and Apparel.
Infinity will be developing a line of branded Hoppe’s caps, hats and T-shirts for mass and sports specialty retailers in the US. The new product line will begin shipping in Spring 2009.
Hoppe’s, the #1 gun cleaner in the US was introduced in 1903 and is one of the fastest working and easiest to use cleaners on the market. A favorite of hunters and shooters, Hoppe’s has become an iconic brand representing the outdoor experience shared from generation to generation.
About Bushnell Outdoor Products
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Kolpin® and Final Approach® brand names.
About Infinity Headwear and Apparel
Infinity Headwear and Apparel designs and manufactures high quality headwear and apparel. An Arkansas based company, Infinity specializes in custom designs and production for a wide variety of retailers and specialty apparel companies. For more information about Infinity, please contact Doug Keller at Doug.Keller@infinityheadwear.com or 479-464-7563.
About MODA International Marketing, Inc.
MODA International Marketing, est. 1988, is an international licensing agency that leverages existing assets such as trademarks, brands and patents to meet its clients’ marketing, business development and revenue goals. MODA offers its broad client base customized strategic planning, implementation and management of turnkey licensing programs.
For over 20 Years, MODA has distinguished itself by identifying and implementing opportunities, generating incremental revenue; strengthening and extending our clients brands and technologies throughout the global marketplace.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com.
The New York Times and Franklin Electronic Publishers
MODA and Franklin Electronic Publishers Announce New License for The New York Times
(New York, NY – Feb 2008) The New York Times and Franklin Electronic Publishers, Inc., have inked an agreement to launch a New York Times branded Electronic Handheld PageMark™ Dictionary. The NYT-540MW is scheduled to be in stores this fall.
Thin as a bookmark, this handheld reference is designed to complement any book, featuring content from the “On This Day” section of The Times Learning Network – a website providing educational information for teachers, students, and parents. Users will also have instant access to over 300,000 definitions from Merriam-Webster, phonetic spell correction, word games and other learning exercises.
“We are delighted to have entered into this collaboration with The New York Times,” says Michael Crincoli, Vice President of North American Operations at Franklin. “The New York Times is the world’s most recognized and prestigious newspaper. Leveraging New York Times owned content creates infinite opportunities for us to develop new, and enhance existing, products.”
Nancy Lee, Vice President of Development for New Business at the News Service Division of The New York Times agrees. “We’re delighted to work with Franklin . They have great experience developing and publishing reference and educational content in electronic format. There will be many more opportunities for collaboration in the future.”
About The New York Times:
The New York Times Company (NYSE: NYT), a leading media company with 2007 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
About Franklin Electronics:
Franklin Electronic Publishers Incorporated (AMEX:FEP) is a world leader in electronic handheld information, having sold more than 39,000,000 electronic books since 1986. Current titles available directly or through partners number more than 40,000 in sixteen languages under license from world class publishers, such as Merriam-Webster and HarperCollins, focused in five genres: Learning, Language Learning, Travel, Spiritual, and Leisure. The Company also licenses its underlying technology to an array of partners including Adobe, Sun Microsystems and Ademco (a division of Honeywell). Franklin distributes ROLODEX® Electronics branded organizers worldwide and SEIKO branded reference products in North and South America, Australia and the European Community. Franklin’s products are available at 45,000 retail outlets worldwide, through catalogs, and online at http://www.franklin.com.
ROLODEX® is a registered trademark of Berol Corporation, a subsidiary of Newell Rubbermaid Inc. SEIKO is a registered trademark of SEIKO Corporation.
Except for the historical information contained herein, the matters discussed throughout this release, including, but not limited to, those that are stated as Franklin’s belief or expectation or preceded by the word “should” are forward looking statements that involve risks to and uncertainties in Franklin’s business, including, among other things, the timely availability and acceptance of new electronic products and other risks and uncertainties that may be detailed from time to time in Franklin’s reports filed with the Securities and Exchange Commission.
About MODA International Marketing, Inc:
MODA International Marketing is a full service Licensing and Marketing agency that uses licensing as a business development model to leverage existing assets such as trademarks, brands, patents, ingredients and technology on a global or national basis. Established in 1988, MODA offers its broad client base customized strategic planning, implementation and management of turnkey licensing programs.
For over 19 Years, MODA has distinguished itself by identifying dynamic opportunities to strengthen and extend client brands and technologies throughout the global marketplace. MODA is proud to have delivered untapped profits across diverse industries and distribution channels.
MODA Clients:
Audiovox®, Jensen®, Acoustic Research®, Advent®, Terk® (Audiovox Corporation)*; The New York Times®*; Dakar and Le Tour de France (ASO)*; Champion® Athleticwear (Hanesbrands Inc.); Champion Europe; Coty, Inc.*; Trader Vic’s® (NUBECO Corporation)*; LYCRA® (Invista)*; Bollé®, Bushnell® Hoppes® and Tasco® (Bushnell Outdoor Products)*; Design in America™ and National Trust for Historic Preservation®*; The Henry Ford ®* ; Unipal Corrugated Pallets (Mondi-Anglo American plc)*; Ritz Hotel Limited – Ritz Paris; Better Homes and Gardens® (Meredith Corporation); Snap-on Tools®; Mack Trucks, Inc; Victoria and Albert Museum-London; and AskJeeves.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com.
*Indicates current clients
National Trust for Historic Preservation and Empire
MODA Announces: New National Trust for Historic Preservation Licensee for Decorative Mouldings to be Sold Exclusively at Lowe’s®
(New York – January 2008) – The National Trust for Historic Preservation, the nation’s leading non-profit dedicated to saving and preserving America’s diverse historic places, is pleased to announce that The Empire Company has been licensed to develop a new collection of authentic mouldings inspired by the landmark homes of the National Trust – available exclusively at Lowe’s.
Michelle Alfandari, President of MODA International Marketing, Inc., the licensing agency for the National Trust said, “The Empire Company is an industry leader, known for its quality products. They immediately recognized the value that the National Trust brought to the partnership making them a clear choice as a licensing partner.” “Lowe’s, together with Empire, will help deliver this message to their customers by creating powerful in-store merchandising that clearly articulates the ‘inspiration’ for these products,” continued Alfandari.
“The National Trust provides vast resources for product development and gives Empire the opportunity to market truly authentic American mouldings – a real differentiator at retail,” said Dennis Berry, Vice President of Sales and Marketing for The Empire Company.
According to Berry, Empire, together with The National Trust, toured the country visiting many historic sites for product inspiration. The result is 6 distinct moulding styles – as diverse as America’s design heritage. The moulding will be available in-store and via special order beginning in spring 2008.
“This marks the second National Trust program at Lowe’s, building on the highly successful paint program with Valspar,” said Miriam Lenett, Director of Business Development for the National Trust. “Lowe’s continues to be an important partner of the Trust and we look forward to continuing to expand our relationship with this important retailer.”
About The National Trust for Historic Preservation:
The National Trust for Historic Preservation is a non-profit membership organization bringing people together to protect, enhance and enjoy the places that matter to them. By saving the places where great moments from history – and the important moments of everyday life – took place, the National Trust for Historic Preservation helps revitalize neighborhoods and communities, spark economic development and promote environmental sustainability. With headquarters in Washington, DC, six regional offices, 29 historic sites, and partner organizations in all 50 states, the National Trust for Historic Preservation provides leadership, education, advocacy and resources to a national network of people, organizations and local communities committed to saving places, connecting us to our history and collectively shaping the future of America’s story. For more information, visit www.nationaltrust.org
For licensing information, contact info@modaintl.com.
About The Empire Company
The Empire Company, Inc., founded in 1946 as a small regional building materials distributor, shifted it’s focus in the 1960’s and 70’s to millwork. In 1991, new leadership expanded Empire’s distribution capabilities beyond the Midwest, providing mouldings, stair parts, and columns to their customers.
Empire has grown into one of the largest millwork distribution and manufacturing companies in the United States, with facilities in Zeeland, MI (Corp office), Allentown, PA, Chesapeake, VA, Dallas and Houston, TX, and Lakeland and Ocala, FL. The company services approx. 800 Lowe’s stores in the US and Canada, and also services _____ national lumberyard, supply chain, and pro-dealer businesses.
Empire is a multi-year recipient of Lowe’s prestigious “Supplier of the Year” award and provides its customers with logistical expertise, inventory management solutions, climate controlled warehouse facilities, mill certification, sales and marketing support, and a diverse supplier base.
About MODA International Marketing, Inc.
MODA International Marketing is a full service Licensing and Marketing agency that uses licensing as a business development model to leverage existing assets such as trademarks, brands, patents, ingredients and technology on a global or national basis. Established in 1988, MODA offers its broad client base customized strategic planning, implementation and management of turnkey licensing programs.
For over 19 Years, MODA has distinguished itself by identifying dynamic opportunities to strengthen and extend client brands and technologies throughout the global marketplace. MODA is proud to have delivered untapped profits across diverse industries and distribution channels.
MODA Clients:
Audiovox®, Jensen®, Acoustic Research®, Advent®, Terk® (Audiovox Corporation)*; The New York Times®*; Dakar and Le Tour de France (ASO)*; Champion® Athleticwear (Hanesbrands Inc.); Champion Europe; Coty, Inc.*; Trader Vic’s® (NUBECO Corporation)*; LYCRA® (Invista)*; Bollé®, Bushnell® Hoppes® and Tasco® (Bushnell Outdoor Products)*; Design in America™ and National Trust for Historic Preservation®*; The Henry Ford ®* ; Unipal Corrugated Pallets (Mondi-Anglo American plc)*; Ritz Hotel Limited – Ritz Paris; Better Homes and Gardens® (Meredith Corporation); Snap-on Tools®; Mack Trucks, Inc; Victoria and Albert Museum-London; and AskJeeves.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com.
*Indicates current clients
Dakar and MODA
DAKAR names MODA Exclusive Licensing Agency for U.S., Canada, Mexico and United Kingdom
(New York, NY – May 23, 2007) MODA (New York) has been appointed by Amaury Sport Organisation (A.S.O.) as exclusive licensing agent for its world renowned DAKAR motorsports rally.
DAKAR, the 15 day annual quintessential on-road and off-road motorsports adventure that began in 1977, is a race from Europe to DAKAR, Africa. The Dakar spirit is at the crossroads of several passions. Not only is it a one of a kind landmark event in the world of motorsports it is equally about extreme passions and contrasts. The diversity of the landscapes from Europe to Africa is equal to that of the rally competitors and spectators. The Road to Dakar is as symbolic as it is real. This most challenging endurance race for cars, bikes, trucks, and quads is known for its incredibly varying terrain demanding the newest technology and attracting the most skilled competitors. Whether they are amateur or professional, over 13,000 men and women, representing over 43 nationalities, have participated throughout the years. This prestigious extreme sport is broadcasted in over 185 countries to enthusiasts that watch the enthralling and dangerous sport from home or on the road, this event is the ultimate “adventure.”
MODA plans to position this as a luxury brand for men, across product categories including apparel, footwear, accessories, luggage, watches, electronics, personal care and automotive.
MODA will be exhibiting at the International Licensing Show in New York, from June 19 – 21, at booth number 3648.
About MODA International Marketing, Inc.
MODA International Marketing, established in 1988, is a full service marketing and business development company that uses licensing to leverage existing assets such as trademarks, corporate brands, patents, ingredients and technology on a global or national basis. MODA offers its broad client base customized strategic planning, implementation and management of turnkey licensing programs.
MODA is proud to have delivered untapped profits across diverse industries, distribution channels and geographies for its clients.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com or e-mail info@modaintl.com
About A.S.O.
Amaury Sport Organisation (A.S.O.) belongs to the French press group, E.P.A. (Philippe Amaury Publications), which owns the newspapers and magazine publications l’Equipe, France Football, l’Equipe Magazine, Vélo Magazine, Le Parisien and Aujourd’hui in France. The group has also developed an audio-visual branch, with the creation of l’Equipe TV, and new technologies with the web-sites www.lequipe.fr and www.leparisien.fr, to such an extent that it is today one of the key figures in the French media world.
A.S.O., created in September 1992, is specialized in the organization of renowned sports events, such as the Tour de France, the Dakar and the Paris Marathon. Over the last few years, the company has expanded, A.S.O. having intensified its activities in the domain of cycling and taken up new disciplines, such as golf and equestrian sports.
Behind the range of internationally renowned and recognized events, Amaury Sport Organisation is focused on a precise goal: the design and management of spectacular top flight competitions respecting the sporting code of values and ethics, with long-term dedication.
Le Tour de France and VeloGear
MODA INTERNATIONAL MARKETING ANNOUNCES LICENSE AGREEMENT RENEWAL FOR ITS NEWEST CLIENT, LE TOUR DE FRANCE
New York, New York (June 9, 2006) MODA International Marketing is pleased to announce the renewed relationship between client Le Tour de France and Velo®Gear for t-shirts and posters.
For over 100 years, Le Tour de France, which takes place every summer in France and neighboring countries, has been know as “the greatest race” and is by far the most prestigious of all cycling competitions.
“Today, Le Tour de France is considered as more than a race. It has grown into an asirational brand whose equity translates into a variety of different consumer products,” noted Michelle Alfandari, president, MODA International Marketing. “The continued partnership with Velo®Gear is a sure sign that the TDF brand is as strong as ever.”
“We are excited about our ongoing relationship with Velo®Gear,” said Frederic Viargues, Licensing Manager for Le Tour de France. “We continue to be impressed with their operations and capabilities, and look forward to ongoing success.”
About Velo®Gear
Velo®Gear, a division of Inside Communications Inc., publishers of Velo®News and Inside Triathlon, began in 1996 as a retail outlet for the company’s own Velo®Press books. In the past 10 years, it has grown into a mature print and online (www.velogear.com) catalog company, providing hard to find cycling gifts and merchandise to both the hard-core enthusiast, and the novice alike.
About MODA International Marketing
MODA International Marketing is a full service licensing and marketing company with offices in New York and Geneva. MODA specializes in the global representation of brands, trademarks, patents, technology and ingredients. MODA offers its diverse client base customized strategic planning, implementation and management of turnkey international licensing programs.
For 18 Years, MODA has distinguished itself by identifying dynamic opportunities to strengthen and extend client brands and technologies throughout the global marketplace. MODA is proud to have delivered untapped profits across diverse industries and distribution channels for the following major brands:
The New York Times*; Le Tour de France (ASO)*; Champion® Athleticwear (a division of Sara Lee Corporation)*; Champion Europe*; Coty, Inc.*; Trader Vic’s (NUBECO Corporation)*; Lycra®, Coolmax®, Thermolite®, Tactel®, Supplex®, Cordura®, Aquator® (Invista)*; Bollé®, Bushnell® and Tasco® (Bushnell Outdoor Products)*; Design in America™ and National Trust for Historic Preservation®*; Unipal Corrugated Pallets (Mondi-Anglo American plc)*; Ritz Hotel Limited – Ritz Paris; Better Homes and Gardens (Meredith Corporation); Snap-on Tools; Mack Trucks, Inc; Victoria and Albert Museum-London; and AskJeeves.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com.
*Indicates current clients
Le Tour de France and MODA
Le Tour De France names MODA Exclusive Licensing Agency for U.S., Canada, Mexico and Brazil
(New York, NY – May 11, 2006) MODA has been chosen by Amaury Sport Organisation (A.S.O.) as exclusive licensing agent for its world renowned Le Tour de France brand in the United States, Canada, Mexico and Brazil. Le Tour de France is by far the most prestigious of all cycling competitions and one of the sport events with the greatest worldwide TV coverage. For over 100 years, Le Tour de France, which takes place every summer in France and neighboring countries, has been known as “the greatest race”. Today, Le Tour de France is considered more than a race. It has grown into an aspirational brand whose equity translates into a variety of different consumer products. According to both Michelle Alfandari and Julien Born of MODA, plans are to extend the brand to bicycles, helmets, bicycle accessories and equipment, apparel, food and nutritional products, games and more, adding to existing U.S. licensees.
According to Frédéric Viargues, Licensing Manager for A.S.O., “The Tour de France has great awareness in the United States and cycling is an ever growing sport there. The US therefore represents a great business potential for us and, with the appointment of MODA as our agent, we now look forward to many more licensing opportunities and continued growth for our brand and our business in general”.
About MODA International Marketing
MODA International Marketing is a full service licensing and marketing company with offices in New York and Geneva. MODA specializes in the global representation of brands, trademarks, patents, technology and ingredients. MODA offers its diverse client base customized strategic planning, implementation and management of turnkey international licensing programs.
For 18 Years, MODA has distinguished itself by identifying dynamic opportunities to strengthen and extend client brands and technologies throughout the global marketplace. MODA is proud to have delivered untapped profits across diverse industries and distribution channels for the following major brands:
The New York Times*; Le Tour de France (ASO)*; Champion® Athleticwear (a division of Sara Lee Corporation)*; Champion Europe*; Coty, Inc.*; Trader Vic’s (NUBECO Corporation)*; Lycra®, Coolmax®, Thermolite®, Tactel®, Supplex®, Cordura®, Aquator® (Invista)*; Bollé®, Bushnell® and Tasco® (Bushnell Outdoor Products)*; Design in America™ and National Trust for Historic Preservation®*; Unipal Corrugated Pallets (Mondi-Anglo American plc)*; Ritz Hotel Limited – Ritz Paris; Better Homes and Gardens (Meredith Corporation); Snap-on Tools; Mack Trucks, Inc; Victoria and Albert Museum-London; and AskJeeves.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com.
*Indicates current clients
