National Trust for Historic Preservation and Empire
Author: MODA Team
Category: In the News
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MODA Announces: New National Trust for Historic Preservation Licensee for Decorative Mouldings to be Sold Exclusively at Lowe’s®
(New York – January 2008) – The National Trust for Historic Preservation, the nation’s leading non-profit dedicated to saving and preserving America’s diverse historic places, is pleased to announce that The Empire Company has been licensed to develop a new collection of authentic mouldings inspired by the landmark homes of the National Trust – available exclusively at Lowe’s.
Michelle Alfandari, President of MODA International Marketing, Inc., the licensing agency for the National Trust said, “The Empire Company is an industry leader, known for its quality products. They immediately recognized the value that the National Trust brought to the partnership making them a clear choice as a licensing partner.” “Lowe’s, together with Empire, will help deliver this message to their customers by creating powerful in-store merchandising that clearly articulates the ‘inspiration’ for these products,” continued Alfandari.
“The National Trust provides vast resources for product development and gives Empire the opportunity to market truly authentic American mouldings – a real differentiator at retail,” said Dennis Berry, Vice President of Sales and Marketing for The Empire Company.
According to Berry, Empire, together with The National Trust, toured the country visiting many historic sites for product inspiration. The result is 6 distinct moulding styles – as diverse as America’s design heritage. The moulding will be available in-store and via special order beginning in spring 2008.
“This marks the second National Trust program at Lowe’s, building on the highly successful paint program with Valspar,” said Miriam Lenett, Director of Business Development for the National Trust. “Lowe’s continues to be an important partner of the Trust and we look forward to continuing to expand our relationship with this important retailer.”
About The National Trust for Historic Preservation:
The National Trust for Historic Preservation is a non-profit membership organization bringing people together to protect, enhance and enjoy the places that matter to them. By saving the places where great moments from history – and the important moments of everyday life – took place, the National Trust for Historic Preservation helps revitalize neighborhoods and communities, spark economic development and promote environmental sustainability. With headquarters in Washington, DC, six regional offices, 29 historic sites, and partner organizations in all 50 states, the National Trust for Historic Preservation provides leadership, education, advocacy and resources to a national network of people, organizations and local communities committed to saving places, connecting us to our history and collectively shaping the future of America’s story. For more information, visit www.nationaltrust.org
For licensing information, contact info@modaintl.com.
About The Empire Company
The Empire Company, Inc., founded in 1946 as a small regional building materials distributor, shifted it’s focus in the 1960’s and 70’s to millwork. In 1991, new leadership expanded Empire’s distribution capabilities beyond the Midwest, providing mouldings, stair parts, and columns to their customers.
Empire has grown into one of the largest millwork distribution and manufacturing companies in the United States, with facilities in Zeeland, MI (Corp office), Allentown, PA, Chesapeake, VA, Dallas and Houston, TX, and Lakeland and Ocala, FL. The company services approx. 800 Lowe’s stores in the US and Canada, and also services _____ national lumberyard, supply chain, and pro-dealer businesses.
Empire is a multi-year recipient of Lowe’s prestigious “Supplier of the Year” award and provides its customers with logistical expertise, inventory management solutions, climate controlled warehouse facilities, mill certification, sales and marketing support, and a diverse supplier base.
About MODA International Marketing, Inc.
MODA International Marketing is a full service Licensing and Marketing agency that uses licensing as a business development model to leverage existing assets such as trademarks, brands, patents, ingredients and technology on a global or national basis. Established in 1988, MODA offers its broad client base customized strategic planning, implementation and management of turnkey licensing programs.
For over 19 Years, MODA has distinguished itself by identifying dynamic opportunities to strengthen and extend client brands and technologies throughout the global marketplace. MODA is proud to have delivered untapped profits across diverse industries and distribution channels.
MODA Clients:
Audiovox®, Jensen®, Acoustic Research®, Advent®, Terk® (Audiovox Corporation)*; The New York Times®*; Dakar and Le Tour de France (ASO)*; Champion® Athleticwear (Hanesbrands Inc.); Champion Europe; Coty, Inc.*; Trader Vic’s® (NUBECO Corporation)*; LYCRA® (Invista)*; Bollé®, Bushnell® Hoppes® and Tasco® (Bushnell Outdoor Products)*; Design in America™ and National Trust for Historic Preservation®*; The Henry Ford ®* ; Unipal Corrugated Pallets (Mondi-Anglo American plc)*; Ritz Hotel Limited – Ritz Paris; Better Homes and Gardens® (Meredith Corporation); Snap-on Tools®; Mack Trucks, Inc; Victoria and Albert Museum-London; and AskJeeves.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com.
*Indicates current clients
