Helping America’s Heroes, America’s VetDogs Expands Its Family of Licensed Products – Featured at Global Pet Expo March 16-18, 2011
Helping America’s Heroes, America’s VetDogs Expands Its Family of Licensed Products – Featured at Global Pet Expo March 16-18, 2011
Top Manufacturers Bil-Jac and Vo-Toys Create Superior Products for Dogs and also Support Disabled Veterans
SMITHTOWN, N.Y., March 8, 2011 —America’s VetDogs® is pleased to announce it will be representing its “America’s VetDogs” license brand March 16-18 at Global Pet Expo in Orlando, Florida. The license was initiated and finalized by MODA Licensing.
Representatives from America’s VetDogs® and MODA, along with William White, USMC, and his service dog Rudy will be at the Bil-Jac booth #1271 and the Vo-Toys booth #1167.
Businesses have licensed products for years, but today, America’s VetDogs a unique non-profit serving America’s wounded military have created an innovative licensing program that support its mission and provides value to their manufacturing and retailing partners.
The America’s VetDogs brand of products represents a unique revenue-generating opportunity for retailers and manufacturers of pet products to show their support for disabled veterans, at the same time highlighting the vital bond between people and their animals and creating brand loyalty for new and existing customers.
Jeff Bressler, executive vice president of America’s VetDogs says, “We are sure that these licensed products will resonate with traditional family pet owners and consumers who want to support the men and women who have sacrificed so much for our country.”
Vo-Toys, VetDogs’ newest licensing partner, will introduce four new dog toy product lines at Global Pet Expo. For over 60 years, the company has produced quality pet toys and accessories for U.S. and international markets.
Bil-Jac, a manufacturer of high-quality dog food and dog treats, became America’s VetDogs’ first licensing partner and introduced “America’s VetDogs Dog Treats” in 2010. These premium dog treats are growing in popularity with consumers and distribution retailers. Since its founding after World War II, family-owned Bil-Jac has been guided by one principle: to make the very finest dog food and dog treats.
America’s VetDogs will be represented by VetDogs recipient William White, USMC, and his service dog Rudy. White trained with his VetDog in July 2010 and has made numerous appearances, helping raise awareness on behalf of the organization.
“I am honored to represent VetDogs at Global Pet Expo,” he says. “My service dog has been a true asset to me and has truly afforded me a quality of life I would not have without him. Be it working, playing, or just lounging, we are never apart. For that I am deeply grateful.”
America’s VetDogs products are distributed through pet specialty stores, mass retailers, supermarkets, farm stores, military PX’s, and through direct mail and e-commerce. VetDogs receives a portion of the proceeds from the sale of its licensed products.
For more information about America’s VetDogs license program, contact Scott Todd at MODA Licensing at s.todd@pixelelves.com/moda.
About America’s VetDogs – The Veteran’s K-9 Corps
America’s VetDogs provides guide and service dogs to disabled veterans and active duty personnel; physical and occupational therapy dogs for VA and military hospitals; and combat stress control dogs to be deployed overseas. It is the premier provider of assistance dogs for disabled veterans and the military.
America’s VetDogs began as a project of the Guide Dog Foundation for the Blind to expand its programs and services for veterans, and became an independent 501(c)(3) not-for-profit organization in 2005. In 2009, the Guide Dog Foundation became the first assistance dog school in the United States to be accredited by both the International Guide Dog Federation and Assistance Dogs International, an accomplishment that benefits America’s VetDogs.
The VetDogs team includes certified instructors, veterinarians, and physical and occupational therapists who work with disabled veterans. Together, they develop innovative training methods that continue to evolve and deliver groundbreaking service to America’s wounded warriors.
America’s VetDogs’ mission is supported by the generosity of individuals, corporations, foundations, service organizations, and schools. Its branding and licensing program represents an exciting new facet to its fundraising efforts to help America’s disabled heroes regain the lives they once led.
Learn more by visiting www.vetdogs.org.
DiMaggio Dollars
JOLTIN’ JOE ESTATE SCORES LATEST PRODUCT BONANZA
(New York Post February 7, 2011) The Yankee Clipper is getting ready to step to the plate again – and take a few swings as a consumer product brand.
The estate of baseball legend Joe DiMaggio has cut a deal to put the fleet-footed center fielder’s name and likeness on a slew of new merchandise that’s planned to launch next year.
To commemorate the 70th anniversary of DiMaggio’s 56-game hitting streak – one of the most enduring records in sports – an assortment of trading cards, bats, T-shirts and jerseys are already in the works, Michelle Alfandari of MODA Licensing said.
But the bigger initiative is to develop a stable of enduring product lines inspired by Joltin’ Joe, from food to fragrances, she said. A new line of men’s clothing and accessories aimed at department stores will be a special focus.
MODA Licensing Announces New Partnership
PRESS RELEASE
MODA LICENSING ANNOUNCES NEW PARTNERSHIP
New Business Model to License and Market Joe DiMaggio
New York, NY (January 25, 2011) — MODA Licensing, Inc. (www.pixelelves.com/moda) is pleased to announce it is a partner in the newly formed entity, Joe DiMaggio, LLC. As a principal of Joe DiMaggio, LLC, MODA is exclusively representing Joe DiMaggio® for all brand licensing and extensions of the Joe DiMaggio brand worldwide. The company was formed to energize, promote and license the Joe DiMaggio brand and likeness.
Joe DiMaggio is recognized equally for being one of the world’s greatest baseball players as for his legendary style, grace and striving to be ‘best’ on and off the field. He is an enduring pop culture icon with a mystique that comes from his 56 game hitting streak, his team spirit, being a Baseball Hall of Famer, his marriage to Marilyn Monroe, as well as being immortalized by Simon & Garfunkel’s refrain ”where have you gone Joe DiMaggio?”
“MODA’s focus will be on creating sustainable branded Joe DiMaggio licensed businesses. We are developing a strategy that will leverage the strongest assets of DiMaggio’s legend, fame and celebrity to a select range of consumer products and service. In addition to packaged goods and services we will leverage Joe DiMaggio’s image for advertising, promotion and film. The immediate opportunity is licensing the 2011 70th Anniversary of Joe DiMaggio’s 56 game hitting streak for collectibles and apparel,” said Michelle Alfandari, President/CEO of MODA Licensing.
Several strong sub-brands including Joltin’ Joe DiMaggio® and Joe DiMaggio – The Yankee Clipper®, and of course his highly recognizable signature, will support and expand the anchor brand.
According to Michelle Alfandari, “Our approach is to partner with and support best in class licensees with our powerful means to drive traffic, engage consumers and build community. MODA’s deliverables are enhanced by the talented partners comprising Joe DiMaggio, LLC. MODA is working with Dominant Players, Inc. an integrated marketing, branding, digital publishing and communications firm owned by Elizabeth Kanna, a principal in Joe DiMaggio LLC. Morris Engelberg, DiMaggio’s longtime friend, confidant, co-author of DiMaggio: Setting the Record Straight and trustee for DiMaggio, LLC will act as counsel for the new venture. This winning combination of resources and talent will benefit our licensing partners by expertly using the web, traditional and non-traditional marketing and licensing to build enduring and profitable licensed businesses.”
About MODA Licensing, Inc.:
MODA Licensing (www.pixelelves.com/moda) est. in 1988 is a global licensing and business development agency specializing in intellectual property. MODA is a leader in using licensing to add value and build businesses from brands.
About Joe DiMaggio, LLC:
Joe DiMaggio, LLC formed on January 1, 2011 and is based in the Joe DiMaggio Building in Hollywood, FL. Joe DiMaggio, LLC has the exclusive rights to market and license the name, image and brand of Joe DiMaggio.
Contact: Michelle Alfandari
MODA Licensing, Inc.
212 687 7640 ext 214
m.alfandari@pixelelves.com/moda
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Joe DiMaggio Brand Poised for Triumphant Run
Joe DiMaggio Brand Poised for Triumphant Run
Licensing Deal In The Works, Brand Set To Inspire Once Again
Hollywood, Fla. (January 24, 2011)—Joe DiMaggio, one of baseball’s most beloved legends, will soon grace a host of licensed consumer products.
DiMaggio, LLC—the sole licensing company and owner of DiMaggio’s name and image since the player’s death in 1999—has partnered with MODA Licensing, Inc. in New York, NY and Dominant Players, Inc. in Sacramento, CA. The newly created group—Joe DiMaggio, LLC—will energize, promote and license the Joe DiMaggio brand. This partnership coincides with the 70th anniversary of DiMaggio’s famous 56-game hitting streak—one of the most enduring records in sports that remains unbroken to this day.
Morris Engelberg, DiMaggio’s longtime friend, confidant, attorney, co-author of DiMaggio: Setting the Record Straight, and trustee for DiMaggio, LLC will act as counsel for the new venture. “Joe’s last words to me were to protect his name and do the right thing,” said Engelberg. “This new team will present the Joe DiMaggio brand to the public with the same class and style he epitomized on and off the field.”
Also known as “Joltin’ Joe” and the “Yankee Clipper,” DiMaggio was a three-time MVP and 13-time All-Star. He helped lead the New York Yankees to win ten pennants and nine world championships. A 1969 poll coinciding with the centennial of professional baseball voted DiMaggio the sport’s greatest living player.
More than just a sports hero, DiMaggio was among the most cherished icons of popular culture and known as much for his signature style and grace as for his athletic prowess. DiMaggio’s status as a celebrity was further heightened by his marriage to Marilyn Monroe, whose image rights, coincidentally, have been recently acquired.
DiMaggio licensing will be developed, executed and managed by MODA Licensing, Inc. “Joe DiMaggio is synonymous with America’s favorite pastime as well as his signature style. His brand is sure to resonate and provide tremendous opportunities to license a broad range of quality consumer products,” said Michelle Alfandari, President/CEO of MODA.
Brand identity, integrated marketing and communications will be created and executed by Dominant Players, Inc. “Bringing Joe DiMaggio’s nostalgic appeal and character into today’s fast-paced interconnected world is an opportunity to build a truly dominant consumer brand,” said Elizabeth Kanna, President of Dominant Players, Inc. “Joe’s story is timeless—one that can inspire every generation.”
About Joe DiMaggio, LLC
Joe DiMaggio, LLC formed on January 1, 2011 and is based in the Joe DiMaggio Building in Hollywood, Florida. Joe DiMaggio, LLC has the exclusive rights to market and license the name, image and brand of Joe DiMaggio.
About MODA Licensing, Inc.
MODA Licensing (www.pixelelves.com/moda) est. in 1988, is a global licensing agency specializing in intellectual property and a leader in using licensing to add value and build businesses from brands.
About Dominant Players, Inc.
Dominant Players, Inc. is an integrated marketing, branding, digital publishing and communications firm owned and operated by Elizabeth Kanna, a Business Producer ™. (www.elizabethkanna.com)
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Cycle Force Group Launches Tour de France Bikes
News
Cycle Force Group Launches Tour de France Bikes
AMES, USA — Cycle Force Group, a worldwide source for bicycles, parts, and accessories officially launched its Tour de France line of bicycles.
The world’s most recognized bicycle race has teamed up with Cycle Force Group to unveil the 15 model bicycle line. Each bike includes official Tour De France inspired graphics paired with high quality components from brands like Shimano, Kenda, and Promax.
The Tour de France adult models consist of trekking, mountain, road, and fixed gear styles alongside road and mountain style bikes for the kids. The variety of models under each adult style will allow customers to choose based on preferred components, design, and price.
Cycle Force Group is an Iowa, USA based importer of bicycles, parts, and accessories serving all facets of the cycling industry including independent bicycle dealers, sporting goods retailers, e-commerce customers, premium and incentive companies and OEM customers worldwide. Cycle Force Group’s Premium and Incentive Division also offers custom designed products for promotional and incentive needs.
For sales inquiries please contact our sales office at info@cyclefg.com or visit us at www.cyclefg.com
Published @ Dec 22 2010
Bushnell Outdoor Products for Hunting, Camping and Hiking Footwear
MODA Licensing Announces License Deal: Bushnell Outdoor Products for Hunting, Camping and Hiking Footwear
(New York, NY– December 9, 2010) Bushnell Outdoor Products has licensed BBC International LLC to develop a new line of footwear targeting men, women and young adult outdoor enthusiasts under its “Bushnell” trademark. The license deal was facilitated by licensing agency MODA Licensing, Inc.
Bushnell Outdoor Products has been and continues to be an industry leader in sports optics and outdoor accessories for over 50 years. “The Bushnell brand gives BBC International an established outdoor lifestyle brand that outdoor enthusiasts whether they are hunters, hikers, campers or birders will surely embrace. Bushnell is a highly recognized and established brand that promises consumers quality, performance and value,” says Scott Todd, Senior Vice President MODA.
BBC International will leverage Bushnell’s innovation, quality, performance and impeccable reputation for making superior products that enhance the experience of outdoor and sports enthusiasts. “We intend to extend that promise to footwear,” said Bob Campbell, Founder and Chairman BBC. “We strongly believe that the Bushnell line of footwear for the whole family, extending from Bushnell’s years of delivering a range of field tested innovative products for the outdoor enthusiast, will drive consumer traffic and generate incremental sales.”
According to Phil Gyori, Executive Vice President of Marketing for Bushnell, “BBC has a keen understanding and a shared passion for the Bushnell brand and its targeted lifestyles. We know the product collections they develop will resonate with the consumer and will be a great extension of the Bushnell brand.”
Bushnell Footwear will be introduced in 1st Quarter of 2011 and will be distributed in sporting goods, department stores, specialty sport, footwear chains and more.
About Bushnell® Outdoor Products
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.
About BBC International LLC.
BBC International, based in Boca Raton, Florida, was founded 35 years ago. As a design, development and sourcing company, it services the global market for all product categories and genders. For more information on BBC International please visit www.bbcint.com
About MODA Licensing, Inc.
A global licensing agency established in 1988, MODA is a leader in using licensing to add value and build businesses from brands, trademarks and technology across diverse industries and retail channels. Headquartered in NYC with Global Associates worldwide, MODA offers a full range of services from turn-key licensing programs to consulting. Proven methodology has resulted in enduring and profitable brand extensions for clients (Fortune 500, non-profits, sports events, publishing and hospitality), delivering incremental revenue, protecting intellectual property and enhancing core business.
BUILDING BUSINESSES FROM B®ANDS. Visit us on Facebook, Twitter and www.pixelelves.com/moda.
License! Global
BLE to Showcase First Time Exhibitor UNICEF
September 15, 2010
UNICEF, represented worldwide by MODA Licensing, will mark its Brand Licensing Europe debut later this month.
At the show, UNICEF will focus on children’s product categories, providing an alternative and complementary brand to character and entertainment properties, as well as traditional designs. Categories include toys, apparel, first aid, eyewear, books, software, video game and juvenile products.
THE TOTAL LICENSING REPORT
MODA Announces Audiovox/Dafran S.A. Deal
September 1, 2010
MODA Licensing, Inc. announced a licensing agreement between client Audiovox Corporation and Dafran S.A. to create a line of electronics under the Audiovox brand exclusively in Argentina.
Dafran’s range of product categories will include computers, TV and video, air conditioners, and major and small kitchen appliances.
Introduction is planned for 2011 with distribution through hypermarkets, department stores, and specialty retailers.
License! Global Weekly E-news
MODA Signs Electronics Deal for Audiovox
August 27, 2010
Dafran has been tapped to produce a line of Audiovox-branded electronics in Argentina, according to MODA Licensing.
The range will include computers, TV and video, air conditioners and major and small kitchen appliances. The electronics are slated for a 2011 launch at hypermarkets, department stores and specialty retailers.
Guide to the Licensing World Website
MODA ANNOUNCES NEW LICENSE FOR CLIENT AUDIOVOX
August 26, 2010
MODA Licensing, Inc. announces a Licensing Agreement between client Audiovox Corporation and Dafran S.A. to create a line of electronics under the Audiovox brand exclusively in Argentina. Dafran’s range of product categories will include: Computers; TV and Video; Air Conditioners; and Major and Small Kitchen Appliances. Introduction is planned for 2011 with distribution through Hypermarkets, Department Stores and Specialty Retailers.
