Total Licensing
Joe DiMaggio, LLC., Inks Drink Deal with Arizona Beverages
The Joe DiMaggio brand teamed up with Arizona Beverages to launch a new drink, called Joltin’ Joe, which will be available nationwide from mid-September. Joltin’ Joe is a lightly carbonated ready-to-drink espresso designed to satisfy the need for a caffeine kick. Joltin’ Joe joins an extensive portfolio of iconic athlete beverages created by Arizona Beverages.
Joltin’ Joe Sparkling Espresso comes in a 16-ounce aluminum can featuring images of the baseball player. The can also features historical headlines including his famous 56-game hitting streak, still considered one of the most remarkable achievements in the history of baseball, and a record that remains unbroken to this day.
Drugstore News
Arizona launches Joltin’ Joe
August 30, 2012 | By Allison Cerra
NEW YORK — Arizona Beverages is saluting American icon and sports legend Joe DiMaggio with the launch of a lightly carbonated espresso drink called Joltin’ Joe.
Joltin’ Joe is a light, all-natural drink made with natural espresso coffee and features a clean, smooth taste followed by a subtle, bubbly effect, the company said. It contains 80-mg of caffeine and touts 50 calories per 8-oz. serving. Joltin’ Joe is packaged in 16-oz. aluminum cans that feature Joe DiMaggio, as well as historical photos and headlines from his 56-game hitting streak. Joltin’ Joe joins Arizona’s portfolio that includes Arnold Palmer half & half and Jack Nicklaus’ Golden Bear lines.
The beverage will be available in New York metro area in mid-September and will continue to roll out nationally throughout the year.
Licensing Worldwide
Joe DiMaggio, LLC inks Joltin’ Joe drink deal with AriZona Beverages
Joltin’ Joe Espresso beverage to launch nationwide in September
Joe DiMaggio’s iconic brand has teamed with AriZona Beverages to launch a new drink, called Joltin’ Joe which will be available nationwide from mid-September.
Joltin’ Joe is a smooth-tasting, lightly carbonated ready-to-drink espresso that can be enjoyed whenever there is a need for a refreshing jolt of inspiration, and taste.
Aplty named, this all-natural sparkling espresso delivers a jolt of energy either for a morning caffeine kick or for energy throughout the day. Joltin’ Joe is made with natural espresso coffee and contains no artificial flavors, colors or preservatives.
“The Joltin’ Joe brand seamlessly extends to coffee and energy so launching our first beverage product with a ready-to-drink sparkling espresso is consistent with our strategy to build a large footprint in the food and beverage category,” says Michelle Alfandari, managing member of Joe DiMaggio, LLC who heads up licensing for the company.
Joltin’ Joe joins an impressive portfolio of iconic athlete beverages Arizona Beverages has created. Joe DiMaggio’s carbonated espresso drink, Joltin’ Joe, has officially joined AriZona’s hall of fame.
“We’ve had great success in the tea market and Joltin’ Joe is our foray into the coffee category where we expect the same levels of success,” adds Jackie Harrigan, Global Communications Director for AriZona Beverages.
The Can also features historical headlines including his famous 56-game hitting streak, still considered one of the most remarkable achievements in the history of sport – and a record unbroken to this day.
Visit Joe DiMaggio’s fan page or www.drinkarizona.com to learn more about the launch and availability of Joltin’ Joe Sparkling Espresso.
Licensing.biz Daily
AriZona Beverages adds Joe DiMaggio to licensed drinks line-up
by Samantha Loveday
Joltin’ Joe Espresso to launch mid-September across the US.
The Joe DiMaggio brand is moving into the drinks aisle – with AriZona Beverages rolling out a new offering called Joltin’ Joe Espresso.
It is the first foray into the branded coffee market for AriZona, although the firm has created beverages in the tea market featuring iconic athletes.
“The Joltin’ Joe brand seamlessly extends to coffee and energy, so launching our first beverage product with ready to drink sparkling espresso is consistent with our strategy to build a large footprint in the food and beverage category,” said Michelle Alfandari, managing member of Joe DiMaggio LLC.
“The fact that AriZona built a successful business on the principles of perseverance and hard work, principles which DiMaggio embodied, certainly played in our decision to approach them.”
As well as an image of DiMaggio, the can also features historical headlines including his famous 56-game hitting streak – a record unbroken to this day.
http://www.licensing.biz/news/9725/AriZona-Beverages-adds-Joe-DiMaggio-to-licensed-drinks-line-up
Joe DiMaggio LLC inks Joltin Joe drink deal with AriZona Beverages
Joltin’ Joe Espresso beverage to launch nationwide in September
Hollywood, Fla (August 30, 2012) – Joe DiMaggio’s iconic brand has teamed with AriZona Beverages to launch a new drink, called Joltin’ Joe™ which will be available nationwide from mid-September.
Joltin’ Joe is a smooth-tasting, lightly carbonated ready-to-drink espresso that can be enjoyed whenever there is a need for a refreshing jolt of inspiration, and taste.
Aptly named, this all-natural sparkling espresso delivers a jolt of energy either for a morning caffeine kick or for energy throughout the day. Joltin’ Joe is made with natural espresso coffee and contains no artificial flavors, colors or preservatives.
“The Joltin’ Joe brand seamlessly extends to coffee and energy so launching our first beverage product with a ready-to-drink sparkling espresso is consistent with our strategy to build a large footprint in the food and beverage category,” says Michelle Alfandari, (President/CEO of MODA Licensing – a managing member of Joe DiMaggio, LLC) who heads up licensing for the company.
Joltin’ Joe joins an impressive portfolio of iconic athlete beverages Arizona Beverages has created. Joe DiMaggio’s carbonated espresso drink, Joltin’ Joe, has officially joined AriZona’s hall of fame.
“We’ve had great success in the tea market and Joltin’ Joe is our foray into the coffee category where we expect the same levels of success,” says Jackie Harrigan, Global Communications Director for AriZona Beverages.
Joltin’ Joe Sparkling Espresso comes in a 16-ounce aluminum can featuring images of Joe, including one with USA on his baseball cap. “While the New York Yankees are an integral part of Joe DiMaggio’s DNA and legendary history in baseball; today, the “brand” plays for America, hence the USA on his cap”, says
Alfandari. The Can also features historical headlines including his famous 56- game hitting streak, still considered one of the most remarkable achievements in the history of sport – and a record unbroken to this day.
During that legendary summer of 1941, Joe DiMaggio became more than just a ballplayer; he became a symbol of hope in a time of monumental challenges and the promise of an America where anyone could realize their dream through hard work, dedication, and integrity.
“The fact that AriZona built a successful business on the principles of perseverance and hard work, principles which DiMaggio embodied certainly played in our decision to approach them,” says Alfandari. “The Joltin’ Joe drink will evoke DiMaggio’s timeless legacy – not only his greatness on the field but the way he symbolized the potential for greatness we all yearn to see in ourselves,” says Alfandari.
Visit Joe DiMaggio’s fan page or www.drinkarizona.com to learn more about the launch and availability of Joltin’ Joe Sparkling Espresso.
About Joe DiMaggio, LLC
Joe DiMaggio, LLC manages and licenses the brand of Joe DiMaggio, with enduring products connected to a social movement celebrating this quintessential American icon and legendary athlete. Joe DiMaggio forever defines what it means to be an American and what America is: A country where an individual regardless of ethnicity, religion, or social-economics who commits to work hard can utilize their natural talents for a better life for themselves and their families.
About AriZona
AriZona Beverages USA LLC was founded in Brooklyn in 1971 by Don Vultaggio and John Ferolito and to this day remains a privately held and family-run American business based in Woddbury, NY. AriZona Beverages – makers of AriZona Iced Tea, waters, juices, energy drinks, sports drinks and powdered tea mixes – is the number one ready-to-drink tea in North America and has begun worldwide expansion starting with South America, Europe and Asia. AriZona’s mission is to create the highest quality products that not only look great, but taste great and are affordable for people to buy.
CONTACT:
Michelle Alfandari
Joe DiMaggio, LLC
m.alfandari@pixelelves.com/moda
212 687 7640 ext. 214
AMERICA’S VETDOGS® Adds Two Licenses in Pet Category
NEWS RELEASE
AMERICA’S VETDOGS® Adds Two Licenses in Pet Category
(July 5, 2012 — New York, NY) America’s VetDogs® – the Veteran’s K-9 Corps® is proud to announce it has secured two new licensees for dog products: Toys with licensee Ethical Products; and rawhide, biscuits and jerky with Pet King. Both licenses were initiated and finalized by MODA Licensing, Inc.
Ethical Products, Inc., a multi-generational, nationally recognized manufacturer of companion animal pet supplies will develop a licensed program under the America’s VetDogs® name for toys made of durable rubber, rugged nylon, stuffed plush toys, canvas, rope and TPR. America’s VetDogs® licensed products by Ethical Products will ship First Quarter 2013.
Pet King Inc. license agreement with America’s VetDogs® includes rawhide, jerky and biscuits (made in the USA). Product will be in the market for fourth quarter 2012.
The targeted channels of distribution are: pet specialty, mass retailers, supermarkets, farm and Ag stores, military PXs, direct mail and e-commerce. According to Michelle Alfandari, president/CEO of MODA, “The notion that consumers can purchase quality dog products while supporting America’s military heroes is a strong differentiator that will resonate with all dog owners, including members of the military, veterans, their families and friends.”
Alfandari continues, “A portion of the proceeds from the sale of America’s VetDogs® products will go back to America’s VetDogs® to help raise, train and match assistance dogs to our American heroes at no charge to the soldier. This support for our heroes is already proving to be a success with the strong performance of the first VetDogs® licensed product – America’s VetDogs Dog Treats — licensed by Bil-Jac Foods.” Existing distribution includes Walmart, Home Goods, Petco, Wegmans and independent retailers.
The expertise of America’s VetDogs, combined with that of Ethical Products, Inc., and Pet King for high-quality, creative and well-priced products is a major win for retailers and consumers.
Jonathan Zelinger, president of Ethical Products, Inc., states, “We are excited to be adding the America’s VetDogs® brand to our product line of leading, high-quality dog toys. We were searching for the correct, cause-related license to develop. The fact that we can contribute to the noble effort of providing service dogs to our military heroes is an honor that fits right in with our company’s objectives and mission. We are committed to a long-term and rewarding relationship with America’s VetDogs®.”
“Pet King will work with America’s VetDogs® experts to make sure this collection meets their rigorous quality standards,” says Roy Pomerantz, CEO of Pet King, Inc. “Through our Baby King division we are already a leading supplier of infant products, so we understand the need for quality and safety to be our top priority – in fact, many of the products we will be producing under the VetDogs® brand will meet the same quality and safety standards mandated for baby products.”
Wells Jones, CEO of America’s VetDogs® declares, “We are delighted to welcome Ethical Products, Inc., and Pet King as our newest licensees. Consumers and retailers have been very receptive to these products that help to support our mission of providing assistance dogs to veterans with disabilities. There is tremendous excitement in our social media channels about these products. The VetDogs® experience is a dynamic and successful one.”
“We welcome Ethical Products, Inc. and Pet King to the America’s VetDogs® family of products, joining Bil-Jac, our licensee for America’s VetDogs® Dog Treats, and we are certain the brand will drive traffic and call consumers to action,” adds Scott Todd, SVP Business Development at MODA.
Other targeted products include: crates & kennels, dog food, dog beds, flea & tick, leashes & leads, collars, training, publishing, plush toys for kids market; apparel, and more.
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About America’s VetDogs®
America’s VetDogs is a not-for-profit organization founded by the Guide Dog Foundation for the Blind, Inc. (est. 1946). VetDogs helps disabled veterans, and active military personnel, to live again with dignity and independence – whether they are visually impaired or have other disabilities – by providing guide dogs, service dogs, physical and occupational therapy dogs, and combat stress control dogs to serve with overseas.
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About Ethical Products, Inc.
Ethical Products, Inc. is a privately owned company that was established in 1951. Their Bloomfield, NJ, facility serves as its distribution center and corporate offices and employs 50 people. Ethical Products is focused on providing quality products for dog and cats. They market products under the SPOT brand, which includes dog and cat toys, dishes, waste management products and other dog and cat accessories. Their Fashion Pet division markets a complete line of dog apparel. Throughout the years, Ethical Products has won prestigious new product awards at the Global Pet Exposition show. They strive to provide pet owners and their pets with the absolute best consumer value and customer service in the pet industry while never losing sight of quality, innovation, safety, honesty and humanity.
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About Pet King, Inc.
Pet King, Inc., is committed to provide safe, innovative, quality pet products. Pet King products are inspired by pets, pet owners and veterinarians, and the company offers over 300 products to the largest retailers in the US. Its palletized, fully automated 200,000 square foot facility highlights its commitment to customer service. Pet King is one of the fastest growing companies in the pet category.
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About MODA Licensing, Inc.
A global business development agency established in 1988, MODA is a leader in using intellectual property to add value and build businesses from brands, trademarks and technology across diverse industries and retail channels. Using licensing, cause marketing, strategic alliances, sales and acquisition, MODA works on behalf of its clients or in partnership with IP owners. Headquartered in NYC with Global Associates worldwide, MODA offers a full range of services including consulting. Proven methodology has resulted in enduring and profitable brand and line extensions for IP owners including Fortune 500 companies, nonprofits, sports events, publishing, hospitality and celebrity delivering incremental revenue and market share, protecting intellectual property and enhancing core business.
www.pixelelves.com/moda
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MODA Licensing Announces Launch of Bushnell Outdoor Performance Footwear
NEWS RELEASE
MODA Licensing Announces Launch of Bushnell Outdoor Performance Footwear
(New York, N.Y. – September 27, 2011) Bushnell, a legendary name in the outdoor industry, is turning a new leaf with a new line of performance footwear. Bushnell has teamed up with BBC International and Trimfoot Company to unleash a line of outdoor performance footwear. The line will be available in select stores across the country beginning November of 2011. The fall line is constructed with the performance driven hunter in mind. Every boot is designed to be lightweight and technically advanced to help hunters overcome any obstacles Mother Nature might throw at them while afield. Each hunting boot features an aggressive outsole without sacrificing the comfort and mobility achieved with a standard athletic shoe.
For spring 2012 expect to see hiking boots and trail shoes alongside the hunting boots to help complete the outdoor adventure. BBC and Trimfoot, two companies with a combined experience of more than 125 years in the shoe industry, have shown their combined abilities in product development and marketplace distribution skills, alongside their passion for the outdoors. Products have been developed with the comfort and performance of the hunter at the forefront. Outdoor footwear designed and produced by outdoor people. Expect the competitive nature of the team to be very visible in this competitively priced outdoor performance footwear program.
Tune in to see Bushnell Footwear on the following programs:
The Wild Outdoors on the Outdoor Channel with Jay and Tammi Gregory
Family Traditions with Haley Heath on the Sportsman Channel
The Canadian Tradition on Global TV and Wild TV with Taylor Wright
Bushnell Footwear will be present at the 2012 Shot Show in Las Vegas, Nev., and 2012 ATA show in Columbus, Ohio.
About Bushnell
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kan. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please visit www.bushnellperformanceoptics.com or contact Bushnell Public Relations at (913) 752-6105.
About Trimfoot Company
Trimfoot Company is centrally located in Missouri and is approaching their 100th year in the footwear industry. For ordering and more information call 800-325-6116.
About BBC
BBC International was founded 35 years ago and is based in Boca Raton Florida. For more information on BBC International please visit www.bbcint.com
About MODA Licensing, Inc.
A global business development/licensing agency established in 1988, MODA is a leader in using licensing to add value and build businesses from brands, trademarks and technology across diverse industries and retail channels. MODA works as a licensing agency for its clients or in partnership with IP owners. Headquartered in NYC with Global Associates worldwide, MODA offers a full range of services including consulting. Proven methodology has resulted in enduring and profitable brand extensions for clients (Fortune 500, non-profits, sports events, publishing, hospitality, celebrity) and equity partners, delivering incremental revenue, protecting intellectual property and enhancing core business.
BUILDING BUSINESSES FROM B®ANDS www.pixelelves.com/moda
Farnsworth House™ joins the LEGO® Architecture Collection of Building Sets
Modernist architectural icon immortalised in LEGO® bricks
ENFIELD, Conn. (April 4, 2011) – Bauhaus director and modernist Mies van der Rohe is the latest architect to have his works immortalised in LEGO® bricks as his modernist masterpiece Farnsworth House™ joins the LEGO Architecture collection of building sets that celebrates the past, present and future of architecture through the LEGO brick.
The Farnsworth House, located in Plano, Illinois, just outside Chicago. It was designed and constructed between 1945 and 1951 as a one-room weekend retreat for Dr. Edith Farnsworth, a prominent Chicago medical specialist. Today, the house is a pilgrimage site for architects and designers world-wide, owned and operated by the National Trust for Historic Preservation. The house museum is open to the public.
“We are proud to introduce Mies van der Rohe’s Farnsworth House, a new chapter in architectural history for LEGO Architecture,” said Paal Smith-Meyer, Head of New Business at the LEGO Group. “Our main job has been to capture the essence of this iconic design with our own celebrated icon, the LEGO Brick, and we hope the model and the story behind the building will be an inspiration to builders around the world”
“The Farnsworth House is one of the most celebrated and iconic symbols of Modern architecture and the National Trust is delighted to partner with the LEGO Group to offer this extraordinary home as part of the LEGO Architecture Series,” said Crista Gibbons, Associate Director of Marketing Programs at the National Trust for Historic Preservation.
LEGO Architecture is a collaboration between the LEGO Group and Chicago architect Adam Reed Tucker. It started as a pilot of 200 boxes in 2007. In 2010, international distribution started through LEGO online stores, brand retail stores and in a growing number of outlets around the world.
LEGO Architecture products come in two types: Landmark and Architect. The Landmark series features well-known buildings, while the Architect series focuses on the work of important architects. Mies van der Rohe is the second architect to be featured after Frank Lloyd Wright.
The LEGO Farnsworth House™ is available for purchase in LEGO brand retail stores, LEGOLAND® Stores and online at http://shop.lego.com/ for $59.99 USD. Toy stores, mass retail stores, bookstores, art galleries, museums, hotels, gifts souvenir shops, hobby shops and online will carry the item in June. The set is designed for ages 12 and up and includes a content-rich booklet with facts and history of Farnsworth House™.
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About the LEGO Group
The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world’s leading manufacturers of play materials for children, employing approximately 9,000 people globally. The LEGO Group is committed to the development of children’s creative and imaginative abilities. LEGO products can be purchased in more than 130 countries.
About National Trust for Historic Preservation
The National Trust for Historic Preservation www.PreservationNation.org is a non-profit membership organization bringing people together to protect, enhance and enjoy the places that matter to them. By saving the places where great moments from history – and the important moments of everyday life – took place, the National Trust for Historic Preservation helps revitalize neighborhoods and communities, spark economic development and promote environmental sustainability. With headquarters in Washington, DC, eight regional and field offices, 29 historic sites, and partner organizations in 50 states, territories, and the District of Columbia, the National Trust for Historic Preservation provides leadership, education, advocacy and resources to a national network of people, organizations and local communities committed to saving places, connecting us to our history and collectively shaping the future of America’s stories.
LEGO and the LEGO logo are trademarks of The LEGO Group. ©2011 The LEGO Group.
DiMaggio’s 56-Game Streak
FOR IMMEDIATE RELEASE 
May 15, 2011
After 70 years, DiMaggio’s 56-Game Streak Remains Untouchable
Joe DiMaggio Fans to Celebrate the Anniversary of this Remarkable Feat
Hollywood, Fla. (May 15, 2011) – It was 70 years ago that New York Yankee Joe DiMaggio began a legendary hitting streak that obliterated the previous record and has gone unchallenged to this day. In fact, no one has ever come close. To commemorate the anniversary of this historic achievement, Americans young and old are invited to participate in celebrations and remembrances hosted by JoeDiMaggio.com and the official Joe DiMaggio Facebook page.
On May 15, 1941, hoping to shake off a hitting slump, a young DiMaggio stepped up to the plate and got his wish. He hit in that game, and the next, and the next… After 45 games, he broke a hitting record that had stood for 44 years—and he kept on going. The American public, weary from economic depression and impending war, went absolutely wild. They breathlessly followed the Yankee Clipper as he continued the streak for an amazing 12 more games. By the time the streak ended, two months and two days after it began, “Joltin’ Joe” DiMaggio had captured the imagination of an entire nation and become a potent symbol of American perseverance.
To commemorate the 70th year anniversary of this historic athletic achievement, JoeDimaggio.com is launching an online retrospective and commentary on the streak as it was unfolding in a series called “Reliving Joe DiMaggio’s Streak.” The series will include sports writer and celebrity guest posts and never-before released insights on the 56 games from Joe DiMaggio himself. Readers will also be invited to write their own reflections on DiMaggio, with the top two submissions being included as guest posts. The blog series will also be featured on BleacherReport.com, the web’s leading publisher of original and entertaining sports editorial content.
Throughout the two-month celebration, fans will also find opportunities to join the conversation and win memorabilia on the official Joe DiMaggio Facebook fan page. Prizes will be announced on the anniversary of the end of the Streak—July 17, 2011—which has been declared Joe DiMaggio Day.
“In an era when America needed a hero, Joe DiMaggio inspired many through his graceful style and determination on and off the field,” says Elizabeth Kanna, a managing partner in Joe DiMaggio, LLC. “This celebration of his legacy offers fans a chance to rekindle that excitement and sense of human possibility.”
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About Joe DiMaggio, LLC.
Joe DiMaggio, LLC, manages and licenses the Joe DiMaggio brand, which celebrates this quintessential American hero and athlete whose legendary hitting streak has gone unchallenged to this day.
Both on and off the diamond, Joe DiMaggio embodied the American spirit of integrity, perseverance and the ability to win while raising the game of those around him – all while demonstrating artless grace and era-defining style.
The re-casting of this rich legacy into a lifestyle brand rekindles the excitement and sense of human potential Joe inspired. Today, with gracefully dignified power in shorter supply than ever, Joe DiMaggio can inspire Americans to recognize and tap their own personal greatness.
FOR LICENSING INFORMATION CONTACT:
michelle@joedimaggio.com
m.alfandari@pixelelves.com/moda
212 687 7640 ext 214
www.pixelelves.com/moda
MODA’s Client Tour de France and Licensee Cycle Force Group Nominated
MODA’s Client Tour de France and Licensee Cycle Force Group Nominated for 2011 Licensing Excellence Awards!
DIVERSE LINEUP OF NOMINEES ANNOUNCED FOR THE 2011 INTERNATIONAL LICENSING EXCELLENCE AWARDS
LIMA has announced a slate of 69 nominees from around the world for the annual LIMA International Licensing Excellence Awards. The awards, which recognize outstanding creativity and performance in trademark licensing, will be announced at LIMA’s Opening Night Awards Ceremony on June 14th during Licensing International Expo 2011 in Las Vegas.
Licensing Excellence Awards will be presented to licensors and licensees in the following seven categories: Art or Design; Character or Toy; Corporate; Film, Television, Celebrity or Entertainment; Sports or Sports-themed Entertainment; Licensed Promotion; and Retailer of the Year.
MODA’s Client Tour de France and Licensee Cycle Force Group Nominated for Best Sports or Sports-themed Entertainment:
Best Sports or Sports-Themed Entertainment Licensee of the Year
Licensee Property/Product
Cycle Force Group Tour de France/Bicycles & Accessories
JAKKS Pacific, Inc. Ultimate Fighting Championship/action figures, playsets & role play
K’NEX NASCAR/building sets
PB Teen NFL/bedding
Sportcraft ESPN/indoor & outdoor recreation
