Toy Fair Nuremberg February 2011
I am here in Nuremberg for the Toy Fair and I am really impressed!! The show is very well organized, so it’s relatively easy to make your way around the many halls, which are filled with visitors! The showrooms of the dominant players (e.g. LEGO, Hasbro, Mattel) are packed!
I’m here for MODA’s client UNICEF, and there is plenty of interest even from companies that don’t normally license. It seems that introducing kids to a “world of play” with the UNICEF brand is a concept that lots of marketers can relate to!
MODA at Toy Fair Nurnberg
MODA Licensing, Inc., represented by Sharon Summer, will be in Germany for the International Toy Fair Nurnberg February 2nd through the 4th on behalf of client UNICEF!
If you are looking for a global children’s brand with incredibly high awareness offering an alternative to character and entertainment properties, please contact MODA to schedule an appointment with Sharon and learn more about how UNICEF can benefit your business (212-687-7640 or s.summer@pixelelves.com/moda).
MODA Licensing Announces New Partnership
PRESS RELEASE
MODA LICENSING ANNOUNCES NEW PARTNERSHIP
New Business Model to License and Market Joe DiMaggio
New York, NY (January 25, 2011) — MODA Licensing, Inc. (www.pixelelves.com/moda) is pleased to announce it is a partner in the newly formed entity, Joe DiMaggio, LLC. As a principal of Joe DiMaggio, LLC, MODA is exclusively representing Joe DiMaggio® for all brand licensing and extensions of the Joe DiMaggio brand worldwide. The company was formed to energize, promote and license the Joe DiMaggio brand and likeness.
Joe DiMaggio is recognized equally for being one of the world’s greatest baseball players as for his legendary style, grace and striving to be ‘best’ on and off the field. He is an enduring pop culture icon with a mystique that comes from his 56 game hitting streak, his team spirit, being a Baseball Hall of Famer, his marriage to Marilyn Monroe, as well as being immortalized by Simon & Garfunkel’s refrain ”where have you gone Joe DiMaggio?”
“MODA’s focus will be on creating sustainable branded Joe DiMaggio licensed businesses. We are developing a strategy that will leverage the strongest assets of DiMaggio’s legend, fame and celebrity to a select range of consumer products and service. In addition to packaged goods and services we will leverage Joe DiMaggio’s image for advertising, promotion and film. The immediate opportunity is licensing the 2011 70th Anniversary of Joe DiMaggio’s 56 game hitting streak for collectibles and apparel,” said Michelle Alfandari, President/CEO of MODA Licensing.
Several strong sub-brands including Joltin’ Joe DiMaggio® and Joe DiMaggio – The Yankee Clipper®, and of course his highly recognizable signature, will support and expand the anchor brand.
According to Michelle Alfandari, “Our approach is to partner with and support best in class licensees with our powerful means to drive traffic, engage consumers and build community. MODA’s deliverables are enhanced by the talented partners comprising Joe DiMaggio, LLC. MODA is working with Dominant Players, Inc. an integrated marketing, branding, digital publishing and communications firm owned by Elizabeth Kanna, a principal in Joe DiMaggio LLC. Morris Engelberg, DiMaggio’s longtime friend, confidant, co-author of DiMaggio: Setting the Record Straight and trustee for DiMaggio, LLC will act as counsel for the new venture. This winning combination of resources and talent will benefit our licensing partners by expertly using the web, traditional and non-traditional marketing and licensing to build enduring and profitable licensed businesses.”
About MODA Licensing, Inc.:
MODA Licensing (www.pixelelves.com/moda) est. in 1988 is a global licensing and business development agency specializing in intellectual property. MODA is a leader in using licensing to add value and build businesses from brands.
About Joe DiMaggio, LLC:
Joe DiMaggio, LLC formed on January 1, 2011 and is based in the Joe DiMaggio Building in Hollywood, FL. Joe DiMaggio, LLC has the exclusive rights to market and license the name, image and brand of Joe DiMaggio.
Contact: Michelle Alfandari
MODA Licensing, Inc.
212 687 7640 ext 214
m.alfandari@pixelelves.com/moda
###
Joe DiMaggio Brand Poised for Triumphant Run
Joe DiMaggio Brand Poised for Triumphant Run
Licensing Deal In The Works, Brand Set To Inspire Once Again
Hollywood, Fla. (January 24, 2011)—Joe DiMaggio, one of baseball’s most beloved legends, will soon grace a host of licensed consumer products.
DiMaggio, LLC—the sole licensing company and owner of DiMaggio’s name and image since the player’s death in 1999—has partnered with MODA Licensing, Inc. in New York, NY and Dominant Players, Inc. in Sacramento, CA. The newly created group—Joe DiMaggio, LLC—will energize, promote and license the Joe DiMaggio brand. This partnership coincides with the 70th anniversary of DiMaggio’s famous 56-game hitting streak—one of the most enduring records in sports that remains unbroken to this day.
Morris Engelberg, DiMaggio’s longtime friend, confidant, attorney, co-author of DiMaggio: Setting the Record Straight, and trustee for DiMaggio, LLC will act as counsel for the new venture. “Joe’s last words to me were to protect his name and do the right thing,” said Engelberg. “This new team will present the Joe DiMaggio brand to the public with the same class and style he epitomized on and off the field.”
Also known as “Joltin’ Joe” and the “Yankee Clipper,” DiMaggio was a three-time MVP and 13-time All-Star. He helped lead the New York Yankees to win ten pennants and nine world championships. A 1969 poll coinciding with the centennial of professional baseball voted DiMaggio the sport’s greatest living player.
More than just a sports hero, DiMaggio was among the most cherished icons of popular culture and known as much for his signature style and grace as for his athletic prowess. DiMaggio’s status as a celebrity was further heightened by his marriage to Marilyn Monroe, whose image rights, coincidentally, have been recently acquired.
DiMaggio licensing will be developed, executed and managed by MODA Licensing, Inc. “Joe DiMaggio is synonymous with America’s favorite pastime as well as his signature style. His brand is sure to resonate and provide tremendous opportunities to license a broad range of quality consumer products,” said Michelle Alfandari, President/CEO of MODA.
Brand identity, integrated marketing and communications will be created and executed by Dominant Players, Inc. “Bringing Joe DiMaggio’s nostalgic appeal and character into today’s fast-paced interconnected world is an opportunity to build a truly dominant consumer brand,” said Elizabeth Kanna, President of Dominant Players, Inc. “Joe’s story is timeless—one that can inspire every generation.”
About Joe DiMaggio, LLC
Joe DiMaggio, LLC formed on January 1, 2011 and is based in the Joe DiMaggio Building in Hollywood, Florida. Joe DiMaggio, LLC has the exclusive rights to market and license the name, image and brand of Joe DiMaggio.
About MODA Licensing, Inc.
MODA Licensing (www.pixelelves.com/moda) est. in 1988, is a global licensing agency specializing in intellectual property and a leader in using licensing to add value and build businesses from brands.
About Dominant Players, Inc.
Dominant Players, Inc. is an integrated marketing, branding, digital publishing and communications firm owned and operated by Elizabeth Kanna, a Business Producer ™. (www.elizabethkanna.com)
###
Where to Buy New Tour de France Bikes and Accessories…
Check it out … New Tour de France bikes and accessories are now available at the following online retailers!
Kmart
http://www.kmart.com/shc/s/search_10151_10104?vName=Fitness+%26+Sports&cName=Bikes+%26+Accessories&keyword=tour+de+france&viewItems=24&sLevel=1&sLevel=0
SEARS
http://www.sears.com/shc/s/search_10153_12605?keyword=tour+de+france
Amazon
http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Dsporting&field-keywords=tour+de+france&x=16&y=21
Meijer
http://www.meijer.com/s/tour-de-france/toys-games-bikes-bicycles/_/N-1z13yh6Z2q3
Dazadi
http://www.dazadi.com/search?q=tour+de+france
Walmart
http://www.walmart.com/search/search-ng.do?search_query=tour+de+france&ic=48_0&Find=Find&search_constraint=0
New sites/new products to be added soon!
Cycle Force Group Launches Tour de France Bikes
News
Cycle Force Group Launches Tour de France Bikes
AMES, USA — Cycle Force Group, a worldwide source for bicycles, parts, and accessories officially launched its Tour de France line of bicycles.
The world’s most recognized bicycle race has teamed up with Cycle Force Group to unveil the 15 model bicycle line. Each bike includes official Tour De France inspired graphics paired with high quality components from brands like Shimano, Kenda, and Promax.
The Tour de France adult models consist of trekking, mountain, road, and fixed gear styles alongside road and mountain style bikes for the kids. The variety of models under each adult style will allow customers to choose based on preferred components, design, and price.
Cycle Force Group is an Iowa, USA based importer of bicycles, parts, and accessories serving all facets of the cycling industry including independent bicycle dealers, sporting goods retailers, e-commerce customers, premium and incentive companies and OEM customers worldwide. Cycle Force Group’s Premium and Incentive Division also offers custom designed products for promotional and incentive needs.
For sales inquiries please contact our sales office at info@cyclefg.com or visit us at www.cyclefg.com
Published @ Dec 22 2010
