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ON THE RADAR – New products, new deals, and new trends this month in the licensing industry.
MODA
MODA recently announced that it has signed a deal on behalf of National Trust for Historic Preservation with The Empire Company to develop a new collection of authentic mouldings inspired by the national Trust. Six distinct styles will be available representing America’s diverse heritage. The line will be available exclusively at Lowe’s.
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MODA International
MODA International has partnerships with a variety of licensees for The New York Times brand. Altru products vintage T-shirts and will access The New York Times photo archives to place classic photos on the shirts. Pomegranate Publications produces stationery products including The New York Times Crossword Puzzle Cube Calendar. The company will also produce a new card game called Really?, which is based on a column that runs in the Science section of The New York Times.
License! Global
Top 100 Global Licensors
National Trust for Historic Preservation
Est. $265 M (private)
Michelle Alfandari, president, MODA International Marketing, Inc., +1..212.687.7640
The National Trust licensing program continued to grow during 2007, with key sales drivers including the introduction of three new Design in America-The National Trust carpet patterns from license Karastan; the launch of “Low Country” furniture collection from Hammary; and continued growth of the paint program at Lowe’s with licensee Valspar. This spring, the National Trust will launch decorative moulding, available exclusively at Lowe’s. Also in 2008, the Trust has partnered with The Empire Company to create six unique moulding collections inspired by great American landmarks of the National Trust.
License! Global
Top 100 Global Licensors
INVISTA
Est. $170 M (public)
Chiaretto Calo, global licensing & business development director, +39 (02) 392 02032; Michelle Alfandari, president, MODA International Marketing Inc., +1.212..687.7640
The Lycra licensing program remained strong within the highly competitive cosmetics category during 2007, with significant sales drivers including the worldwide launch of new, improved nail enamel, fusing Lycra with minerals for super-durable, lasting color. Key support for continued market share increases came from print and television ad campaigns, and strong in-store displays. Key initiatives for growth in 2008 include new Lycra mascara and nail enamel, and global expansion of the Rimmel brand. New product innovations with possible applications in additional cosmetic categories and existing products are currently being tested.
Total Licensing Report
National Trust Signs with The Empire Company
The National Trust for Historic Preservation announced that The Empire Company has been licensed to develop a new collection of authentic mouldings inspired by the Landmark homes of the National Trust. The mouldings will be available exclusively at Lowe’s.
“The Empire Company is an industry leader, known for its quality products. They immediately recognized the value that the National Trust brought to the partnership, making them a clear choice as a licensing partner,” says Michelle Alfandari, president of MODA International Marketing Inc., the National Trust’s licensing agency.
Representatives of Empire and the National Trust toured the country, visiting many sites for inspiration. They came up with six moulding styles. The mouldings will be available in-store and via special order in the spring.
The New York Times and Franklin Electronic Publishers
MODA and Franklin Electronic Publishers Announce New License for The New York Times
(New York, NY – Feb 2008) The New York Times and Franklin Electronic Publishers, Inc., have inked an agreement to launch a New York Times branded Electronic Handheld PageMark™ Dictionary. The NYT-540MW is scheduled to be in stores this fall.
Thin as a bookmark, this handheld reference is designed to complement any book, featuring content from the “On This Day” section of The Times Learning Network – a website providing educational information for teachers, students, and parents. Users will also have instant access to over 300,000 definitions from Merriam-Webster, phonetic spell correction, word games and other learning exercises.
“We are delighted to have entered into this collaboration with The New York Times,” says Michael Crincoli, Vice President of North American Operations at Franklin. “The New York Times is the world’s most recognized and prestigious newspaper. Leveraging New York Times owned content creates infinite opportunities for us to develop new, and enhance existing, products.”
Nancy Lee, Vice President of Development for New Business at the News Service Division of The New York Times agrees. “We’re delighted to work with Franklin . They have great experience developing and publishing reference and educational content in electronic format. There will be many more opportunities for collaboration in the future.”
About The New York Times:
The New York Times Company (NYSE: NYT), a leading media company with 2007 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
About Franklin Electronics:
Franklin Electronic Publishers Incorporated (AMEX:FEP) is a world leader in electronic handheld information, having sold more than 39,000,000 electronic books since 1986. Current titles available directly or through partners number more than 40,000 in sixteen languages under license from world class publishers, such as Merriam-Webster and HarperCollins, focused in five genres: Learning, Language Learning, Travel, Spiritual, and Leisure. The Company also licenses its underlying technology to an array of partners including Adobe, Sun Microsystems and Ademco (a division of Honeywell). Franklin distributes ROLODEX® Electronics branded organizers worldwide and SEIKO branded reference products in North and South America, Australia and the European Community. Franklin’s products are available at 45,000 retail outlets worldwide, through catalogs, and online at http://www.franklin.com.
ROLODEX® is a registered trademark of Berol Corporation, a subsidiary of Newell Rubbermaid Inc. SEIKO is a registered trademark of SEIKO Corporation.
Except for the historical information contained herein, the matters discussed throughout this release, including, but not limited to, those that are stated as Franklin’s belief or expectation or preceded by the word “should” are forward looking statements that involve risks to and uncertainties in Franklin’s business, including, among other things, the timely availability and acceptance of new electronic products and other risks and uncertainties that may be detailed from time to time in Franklin’s reports filed with the Securities and Exchange Commission.
About MODA International Marketing, Inc:
MODA International Marketing is a full service Licensing and Marketing agency that uses licensing as a business development model to leverage existing assets such as trademarks, brands, patents, ingredients and technology on a global or national basis. Established in 1988, MODA offers its broad client base customized strategic planning, implementation and management of turnkey licensing programs.
For over 19 Years, MODA has distinguished itself by identifying dynamic opportunities to strengthen and extend client brands and technologies throughout the global marketplace. MODA is proud to have delivered untapped profits across diverse industries and distribution channels.
MODA Clients:
Audiovox®, Jensen®, Acoustic Research®, Advent®, Terk® (Audiovox Corporation)*; The New York Times®*; Dakar and Le Tour de France (ASO)*; Champion® Athleticwear (Hanesbrands Inc.); Champion Europe; Coty, Inc.*; Trader Vic’s® (NUBECO Corporation)*; LYCRA® (Invista)*; Bollé®, Bushnell® Hoppes® and Tasco® (Bushnell Outdoor Products)*; Design in America™ and National Trust for Historic Preservation®*; The Henry Ford ®* ; Unipal Corrugated Pallets (Mondi-Anglo American plc)*; Ritz Hotel Limited – Ritz Paris; Better Homes and Gardens® (Meredith Corporation); Snap-on Tools®; Mack Trucks, Inc; Victoria and Albert Museum-London; and AskJeeves.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com.
*Indicates current clients
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MODA and AmerTac
Moda International Marketing has signed its client, Prism Industries, into a deal with AmerTac. Under the terms of the deal, AmerTac will use Prism’s patent-pending lighting technology to create night lights with distinctive designs. The Prism lighting system is a low-cost energy-efficient lighting technology that is designed to enhance visual effects, color blends, and synchronize lights with sound.
Reprinted with permission of the publisher. Royalties, January 2008 issue, Vol. 3, No. 1, aNB Media, Inc.
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MODA International represents the Bollé, Bushnell and Tasco family of brands for licensing. Bushnell and Tasco are wide open to non-core products that relate to the great outdoors. In addition, MODA is looking for a fragrance licensee for the iconic Hoppe’s No. 9 brand of gun solvent. The fragrance, packaging, and performance will be very specific to men – many of which are not regular cologne users.
Reprinted with permission of the publisher. Royalties, January 2008 issue, Vol. 3, No. 1, aNB Media, Inc.
National Trust for Historic Preservation and Empire
MODA Announces: New National Trust for Historic Preservation Licensee for Decorative Mouldings to be Sold Exclusively at Lowe’s®
(New York – January 2008) – The National Trust for Historic Preservation, the nation’s leading non-profit dedicated to saving and preserving America’s diverse historic places, is pleased to announce that The Empire Company has been licensed to develop a new collection of authentic mouldings inspired by the landmark homes of the National Trust – available exclusively at Lowe’s.
Michelle Alfandari, President of MODA International Marketing, Inc., the licensing agency for the National Trust said, “The Empire Company is an industry leader, known for its quality products. They immediately recognized the value that the National Trust brought to the partnership making them a clear choice as a licensing partner.” “Lowe’s, together with Empire, will help deliver this message to their customers by creating powerful in-store merchandising that clearly articulates the ‘inspiration’ for these products,” continued Alfandari.
“The National Trust provides vast resources for product development and gives Empire the opportunity to market truly authentic American mouldings – a real differentiator at retail,” said Dennis Berry, Vice President of Sales and Marketing for The Empire Company.
According to Berry, Empire, together with The National Trust, toured the country visiting many historic sites for product inspiration. The result is 6 distinct moulding styles – as diverse as America’s design heritage. The moulding will be available in-store and via special order beginning in spring 2008.
“This marks the second National Trust program at Lowe’s, building on the highly successful paint program with Valspar,” said Miriam Lenett, Director of Business Development for the National Trust. “Lowe’s continues to be an important partner of the Trust and we look forward to continuing to expand our relationship with this important retailer.”
About The National Trust for Historic Preservation:
The National Trust for Historic Preservation is a non-profit membership organization bringing people together to protect, enhance and enjoy the places that matter to them. By saving the places where great moments from history – and the important moments of everyday life – took place, the National Trust for Historic Preservation helps revitalize neighborhoods and communities, spark economic development and promote environmental sustainability. With headquarters in Washington, DC, six regional offices, 29 historic sites, and partner organizations in all 50 states, the National Trust for Historic Preservation provides leadership, education, advocacy and resources to a national network of people, organizations and local communities committed to saving places, connecting us to our history and collectively shaping the future of America’s story. For more information, visit www.nationaltrust.org
For licensing information, contact info@modaintl.com.
About The Empire Company
The Empire Company, Inc., founded in 1946 as a small regional building materials distributor, shifted it’s focus in the 1960’s and 70’s to millwork. In 1991, new leadership expanded Empire’s distribution capabilities beyond the Midwest, providing mouldings, stair parts, and columns to their customers.
Empire has grown into one of the largest millwork distribution and manufacturing companies in the United States, with facilities in Zeeland, MI (Corp office), Allentown, PA, Chesapeake, VA, Dallas and Houston, TX, and Lakeland and Ocala, FL. The company services approx. 800 Lowe’s stores in the US and Canada, and also services _____ national lumberyard, supply chain, and pro-dealer businesses.
Empire is a multi-year recipient of Lowe’s prestigious “Supplier of the Year” award and provides its customers with logistical expertise, inventory management solutions, climate controlled warehouse facilities, mill certification, sales and marketing support, and a diverse supplier base.
About MODA International Marketing, Inc.
MODA International Marketing is a full service Licensing and Marketing agency that uses licensing as a business development model to leverage existing assets such as trademarks, brands, patents, ingredients and technology on a global or national basis. Established in 1988, MODA offers its broad client base customized strategic planning, implementation and management of turnkey licensing programs.
For over 19 Years, MODA has distinguished itself by identifying dynamic opportunities to strengthen and extend client brands and technologies throughout the global marketplace. MODA is proud to have delivered untapped profits across diverse industries and distribution channels.
MODA Clients:
Audiovox®, Jensen®, Acoustic Research®, Advent®, Terk® (Audiovox Corporation)*; The New York Times®*; Dakar and Le Tour de France (ASO)*; Champion® Athleticwear (Hanesbrands Inc.); Champion Europe; Coty, Inc.*; Trader Vic’s® (NUBECO Corporation)*; LYCRA® (Invista)*; Bollé®, Bushnell® Hoppes® and Tasco® (Bushnell Outdoor Products)*; Design in America™ and National Trust for Historic Preservation®*; The Henry Ford ®* ; Unipal Corrugated Pallets (Mondi-Anglo American plc)*; Ritz Hotel Limited – Ritz Paris; Better Homes and Gardens® (Meredith Corporation); Snap-on Tools®; Mack Trucks, Inc; Victoria and Albert Museum-London; and AskJeeves.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com.
*Indicates current clients
