Top 100 Global Licensors
INVISTA
Est. $170 M (public)
Chiaretto Calo, global licensing & business development director, +39 (02) 392 02032; Michelle Alfandari, president, MODA International Marketing Inc., +1.212..687.7640
The Lycra licensing program remained strong within the highly competitive cosmetics category during 2007, with significant sales drivers including the worldwide launch of new, improved nail enamel, fusing Lycra with minerals for super-durable, lasting color. Key support for continued market share increases came from print and television ad campaigns, and strong in-store displays. Key initiatives for growth in 2008 include new Lycra mascara and nail enamel, and global expansion of the Rimmel brand. New product innovations with possible applications in additional cosmetic categories and existing products are currently being tested.
