MODA’s Client Tour de France and Licensee Cycle Force Group Nominated
MODA’s Client Tour de France and Licensee Cycle Force Group Nominated for 2011 Licensing Excellence Awards!
DIVERSE LINEUP OF NOMINEES ANNOUNCED FOR THE 2011 INTERNATIONAL LICENSING EXCELLENCE AWARDS
LIMA has announced a slate of 69 nominees from around the world for the annual LIMA International Licensing Excellence Awards. The awards, which recognize outstanding creativity and performance in trademark licensing, will be announced at LIMA’s Opening Night Awards Ceremony on June 14th during Licensing International Expo 2011 in Las Vegas.
Licensing Excellence Awards will be presented to licensors and licensees in the following seven categories: Art or Design; Character or Toy; Corporate; Film, Television, Celebrity or Entertainment; Sports or Sports-themed Entertainment; Licensed Promotion; and Retailer of the Year.
MODA’s Client Tour de France and Licensee Cycle Force Group Nominated for Best Sports or Sports-themed Entertainment:
Best Sports or Sports-Themed Entertainment Licensee of the Year
Licensee Property/Product
Cycle Force Group Tour de France/Bicycles & Accessories
JAKKS Pacific, Inc. Ultimate Fighting Championship/action figures, playsets & role play
K’NEX NASCAR/building sets
PB Teen NFL/bedding
Sportcraft ESPN/indoor & outdoor recreation
“Cause Licensing Update” Web Conference — May 19, 2011
MODA’s President/CEO is the guest speaker on May 19, 2011 for the Cause Marketing Forum web conference!
The Cause Marketing Masters Series presents Michelle Alfandari of MODA Licensing
“Cause Licensing Update”
Thursday, May 19 from 1:30pm – 2:30pm EST
For some nonprofit organizations, pursuing brand licensing opportunities has proved a valuable source of funds while for others it has been a waste of time and money. Learn how to assess your group’s brand licensing prospects from Michelle Alfandari whose company has developed successful programs for America’s Vet Dogs, the National Trust for Historic Preservation, The Victoria & Albert Museum.
Speaker Profile: Michelle Alfandari is President/CEO of MODA Licensing, Inc. She has over 30 years of business development, licensing, strategic planning, marketing and sales experience.
Ms. Alfandari established MODA Licensing, Inc. (as MODA International Marketing, Inc.) in 1988 and has developed MODA into a globally recognized leader in brand licensing.
MODA Licensing has been in the forefront in recognizing the value of licensing as a business model to build businesses from corporate brands, non-profits, trademarks and technology. MODA has developed and executed licensed businesses globally across diverse industries and retail channels. MODA’s innovative methodology has delivered a track record of success for its clients including generating incremental revenue, protection of IP and enhancing core businesses.
Ms. Alfandari is a member of LIMA (Licensing Industry Merchandising Association) and LES (Licensing Executives Society). She has written articles for licensing and trade journals and was a contributor to Licensing for Dummies published by Wiley Publishing, Inc. Ms. Alfandari has been a speaker at licensing conferences including the Licensing International Expo (New York and Las Vegas), CLE (Continuing Law Education) conferences, Luxury Marketing Council and Cause Marketing Forum’s annual conference and is considered an authority on brand licensing for corporations and non-profits.
Client and Property Portfolio:
Clients (past & present*) include:
Taste of Home* (a Readers Digest company), UNICEF*, America’s VetDogs*, The New York Times, Audiovox Corporation* (including Audiovox, Advent, Acoustic Research, Jensen), Champion® Athleticwear (a Division of Sara Lee Corporation), LYCRA®* (an Invista brand now part of Koch Industries, formerly DuPont), Le Tour de France*, Trader Vic’s (Nubeco Corporation), The Henry Ford (including The Henry Ford, Greenfield Village and Henry Ford Museum), Ritz Hotel-Paris, National Trust for Historic Preservation*, Bushnell Outdoor Products* (including Bushnell, Bollé, and Tasco brands), Victoria & Albert Museum – London, National Aquarium in Baltimore, Nature Conservancy, ASE (National Institute for Automotive Services Excellence), Meredith Corporation – Better Homes & Gardens, Snap-on Tools, Mack Trucks, Inc., UNIPAL International Corporation*, Coty, Inc.
Brand Partnership:
MODA announced in January of 2011 that they are an equity partner in the newly formed Joe DiMaggio, LLC. MODA and its partners will promote and license the name, likeness and image of Joe DiMaggio by leveraging his legendary status on and off the baseball field.
Licensed brand extensions include:
Home Furnishings, Tableware and Decorative Accessories, Rugs and Carpets, Food, Bicycles and Accessories, Cardio Exercise Equipment, Cosmetics, Paints & Finishes, Decorative Moulding, Tools, Food, Dog Treats and Toys, Automotive Aftermarket products, Footwear, Apparel and Accessories, Electronics, Promotional and Incentive products, Stationery & Gift, Plush, Headwear, Juvenile, Die-cast, Toys, Wine Club, Books.
Distribution channels for licensed products include:
Mass market, Home Improvement Warehouses, Department and specialty retailers, catalog and direct mail, B2B and Online/e-commerce.
Prior to establishing MODA, Michelle’s background included sales, marketing and management positions in the garment and textiles industries for Burlington Industries and the health services arena.
For more information, please go to www.pixelelves.com/moda
Visit the website to register for the web conference.
http://www.causemarketingforum.com/site/apps/nlnet/content2.aspx?c=bkLUKcOTLkK4E&b=6423029&ct=9309737
Global Pet Expo – Orlando FL March 16-18, 2011
On the Road with MODA: Global Pet Expo – Orlando, FL March 16-18, 2011
I was at the Global Pet Expo in Orlando this past week with our client America’s VetDogs® to help launch our new line of VetDogs® Dog Toys by Vo-Toys and continue our support of VetDogs® Dog Treats by Bil-Jac!
We put together a PR plan that attracted much attention having been featured in the Pet Expo Daily as a “Best in Show” brand! We were also covered by local media Fox News for their 5 o’clock Wednesday broadcast and many other planned pieces by pet trade journals and a possible segment on a nationally broadcast morning show…stay tuned!
The reception from retailers was beyond our expectations. We anticipate the America’s VetDogs® brand to secure strong placement across multiple channels of retail.
All in all the show proved to be a major success. MODA’s belief in the VetDogs® brand as a viable license is taking shape nicely.
Can’t wait to report on the next licensee to join the VetDogs® family!
Scott
Toy Fair Nuremberg February 2011
I am here in Nuremberg for the Toy Fair and I am really impressed!! The show is very well organized, so it’s relatively easy to make your way around the many halls, which are filled with visitors! The showrooms of the dominant players (e.g. LEGO, Hasbro, Mattel) are packed!
I’m here for MODA’s client UNICEF, and there is plenty of interest even from companies that don’t normally license. It seems that introducing kids to a “world of play” with the UNICEF brand is a concept that lots of marketers can relate to!
MODA at Toy Fair Nurnberg
MODA Licensing, Inc., represented by Sharon Summer, will be in Germany for the International Toy Fair Nurnberg February 2nd through the 4th on behalf of client UNICEF!
If you are looking for a global children’s brand with incredibly high awareness offering an alternative to character and entertainment properties, please contact MODA to schedule an appointment with Sharon and learn more about how UNICEF can benefit your business (212-687-7640 or s.summer@pixelelves.com/moda).
Where to Buy New Tour de France Bikes and Accessories…
Check it out … New Tour de France bikes and accessories are now available at the following online retailers!
Kmart
http://www.kmart.com/shc/s/search_10151_10104?vName=Fitness+%26+Sports&cName=Bikes+%26+Accessories&keyword=tour+de+france&viewItems=24&sLevel=1&sLevel=0
SEARS
http://www.sears.com/shc/s/search_10153_12605?keyword=tour+de+france
Amazon
http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Dsporting&field-keywords=tour+de+france&x=16&y=21
Meijer
http://www.meijer.com/s/tour-de-france/toys-games-bikes-bicycles/_/N-1z13yh6Z2q3
Dazadi
http://www.dazadi.com/search?q=tour+de+france
Walmart
http://www.walmart.com/search/search-ng.do?search_query=tour+de+france&ic=48_0&Find=Find&search_constraint=0
New sites/new products to be added soon!
Buy Tour de France Bikes and Accessories Online Now
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Tour de France “Bikes and Accessories” are rolling across the roads of North America!
We are extremely excited to extend the Tour’s brand, cycling know-how and legacy as the world’s most iconic cycling brand onto this collection and are sure you will be as excited when you see the craftsmanship and detail that has gone into each bike and accessory. The items are now available at various online retail outlets such as:
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http://www.walmart.com/ip/Cycle-Force-Tour-de-France-Prologue-Elite-20.5-Mountain-Bike/15383106
Order yours today!!
The Tour de France line was created with the consumer in mind by providing high quality at an affordable price. Why pay specialty bike store prices when there is an excellent alternative available to the consumer to ride home with a bike that will live up to the Tour de France name and credibility as the authority on cycling. Here is an example of the quality and detail of one of our new bikes:
• Special features include: Tour de France Prologue Elite 20.5″ Mountain Bike
• Shimano indexed trigger shifters
• Riding style: mountain bicycle
• Frame/frame materials/stem: alloy
• Handlebars: 60cm 22.2 alloy flatbar
• Gearing: 24 speeds
• Derailleur: Shimano Altus/Acera
• Seat: Vader Saddle / Cr-mo rails
• Brakes: front and rear linear pull
• Brake levers: alloy
• Wheels: 700C
• Tires: 700C / 38c
• Rims: double walled alloy
• Pedals: alloy
• Dimensions: 53″W x 27″H x 7″D
• Assembly instructions included: yes
• 1-year limited warranty
TOUR DE FRANCE BICYCLES AND ACCESSORIES NOW AVAILABLE ONLINE JUST IN TIME FOR THE HOLIDAYS!
TOUR DE FRANCE BICYCLES AND ACCESSORIES NOW AVAILABLE ONLINE JUST IN TIME FOR THE HOLIDAYS!
December 2, 2010 — You can now find an array of Tour de France products online from adult bikes, children’s bikes, helmets, gloves, bottles and more! The products were designed for any level of cyclist in the family.
Products are available today at
www.dickssportinggoods.com
www.walmart.com
www.toysrus.com
www.sears.com
www.mercantila.com
www.dazadi.com
With more online stores coming soon.
For the first time the public is able to purchase authentic Tour de France bikes and accessories inspired by the world’s most iconic cycling event and brand.
More info contact info@pixelelves.com/moda.
MODA At BLE 2010
September 28-30, 2010 — London
MODA represented its client UNICEF at Brand Licensing Europe last week. The show was excellent for UNICEF. Potential licensees and retailers confirmed our positioning that UNICEF is a complementary, distinct and relevant brand that adds dimension and value to the current retail offerings for infants and children categories.
We were very pleased with the response of so many manufacturers and retailers who felt strongly about UNICEF and all that it does for children and at the same time understood how to commercialize the ‘brand’ for a winning proposition for all involved.
Please contact MODA for licensing the UNICEF brand.
Interbike September 2010 — Las Vegas
Interbike in Las Vegas! North America’s largest cycling trade show is off to a terrific start with lots of enthusiasm throughout the aisles.
Cycle Force Group has launched its line of Tour de France licensed bicycles, accessories and parts. The line looks awesome and reaction to the line and brand has been terrific.
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- Scott Wins!
I am here to look for licensing partners for the Tour in apparel (heritage and casual cycling), endurance supplements, skin care and other relevant product categories.
See the action at the booth, number 1250!
