Sports One Source
Under a new licensing agreement, Cycle Force Group will offer a full range of Le Tour de France bicycle, parts and accessories beginning in Spring 2010 in North America, United Kingdom and Europe. Distribution will be through mass retailers, sporting good stores, distributors and online retailers.
Cycle Force Group has aligned themselves with Messingschlager GmbH & Co. a leading import company of bicycle parts and accessories with distribution throughout Europe as their strategic distribution partner for Tour de France products.
Cycle Force Group has been granted a license by Amaury Sport Organization (ASO), the official organizer of Le Tour de France. MODA International Marketing is the exclusive agency for Le Tour de France in North America, United Kingdom and Brazil and is responsible for putting the deal together. Cycle Force Group is a leading manufacturer of bicycles and accessories located in Ames, IA.
License! Global
November 30, 2009
Tour de France Licensing Bikes
Cycle Force Group has been granted a license by Amaury Sport Organization, the official organizer of Le Tour de France. MODA International Marketing is the agency that brokered the deal.
Cycle Force Group is a leading manufacturer of bicycles and accessories located in Ames, Iowa. Cycle Force Group will offer a full range of Le Tour de France bicycle, parts and accessories beginning in spring 2010 in North America, the United Kingdom and Europe.
Distribution will be through mass retailers, sporting good stores, distributors and online retailers. Cycle Force Group has aligned themselves with Messingschlager GmbH & Co. a leading import company of bicycle parts and accessories with distribution throughout Europe as their strategic distribution partner for Tour de France products.
The Total Licensing Report
November 25th 2009
Tour de France Signs Cycle Force Group
MODA International Marketing has announced a new licensing partnership for Le Tour de France. Cycle Force Group has been granted a license by Amaury Sport Organization (ASO), the official organizer of Le Tour de France.
Cycle Force Group will offer a full range of Le Tour de France bicycles, parts, and accessories starting this spring in the U.S. and the UK.
LIMA Member News
MODA International Marketing is pleased to announce a new licensing partnership for Le Tour de France. Cycle Force Group has been granted a license by Amaury Sport Organization (ASO), the official organizer of Le Tour de France. MODA International Marketing is the exclusive agency for Le Tour de France in North America, United Kingdom and Brazil and is responsible for putting the deal together.
Cycle Force Group is a leading manufacturer of bicycles and accessories located in Ames, IA. Cycle Force Group will offer a full range of Le Tour de France bicycle, parts and accessories beginning in Spring 2010 in North America, United Kingdom and Europe. Distribution will be through mass retailers, sporting good stores, distributors and online retailers. Cycle Force Group has aligned themselves with Messingschlager GmbH & Co. a leading import company of bicycle parts and accessories with distribution throughout Europe as their strategic distribution partner for Tour de France products.
THE TOUR DE FRANCE _ the Tour Everyday is a brand that we fully expect will dominate the dynamic and growing bike and accessories categories, according the MODA. The Tour de France delivers a highly regarded and well_known global brand that will add a fresh, exciting positioning and experience in the cluttered “cycling’ space. After all, this global iconic cycling brand with over 100 year heritage stands for one of the most difficult, strenuous, endurance sporting events of all time. The Tour’s name on cycling products naturally extends this experience and authority from a 3 week event to everyday, The Tour Every Day.
About ASO:
Amaury Sport Organisation belongs to the French press group, E.P.A (Philippe Amaury Publications), which owns the newspapers and magazine publications l’Equipe, France Football, l’Equipe Magazine, Vélo Magazine, Le Parisien and Aujourd’hui in France. The group has also developed an audio_visual branch, with the creation of l’Equipe TV, and new technologies with the web_sites www.lequipe.fr and www.leparisien.fr, to such an extent that it is today one of the key figures in the French media world.
A.S.O., created in September 1992, is specialized in the organization of renowned sports events, such as the Tour de France, the Dakar and the Paris Marathon. Over the last few years, the company has expanded, A.S.O. having intensified its activities in the domain of cycling and taken up new disciplines, such as golf and equestrian sports.
Behind the range of internationally renowned and recognized events, Amaury Sport Organisation is focused on a precise goal: the design and management of spectacular top flight competitions respecting the sporting code of values and ethics, with long_term dedication.
About Cycle Force Group:
Cycle Force Group is one of the world’s largest suppliers of bicycles and bicycle related products, and distributes several internationally known brand names including Polaris®, Victory®, NASCAR, Kawasaki®, International®, and Smith & Wesson®. Cycle Force Group’s design and distribution headquarters is centrally located in Ames, Iowa. www.cyclefg.com
About MODA International Marketing, Inc.:
MODA, est. in 1988, is a full service international licensing agency specializing in corporate brand licensing. MODA’s expertise is building profitable and new businesses from our clients’ brands. MODA develops and executes the brand licensing strategy and provides management ensuring sustainability of the new licensed businesses. MODA’s innovative and strategic approach has resulted in successful and sustainable brand extensions to a broad range of product categories and retail channels. Clients include Fortune 500 companies, non_profits, hotels, restaurants and publishing.
BUILDING BUSINESSES FROM B®ANDS.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com
Licensing.biz
MODA International Marketing has revealed a new licensing partnership for Le Tour de France.
Cycle Force Group has been granted a licence by Amaury Sport Organisation – the official organiser of the tournament – to produce a full range of bicycles, parts and accessories from spring 2010 in the US, UK and Europe.
Distribution will be through mass retailers, sporting goods stores, distributors and online retailers.
Cycle Force Group has aligned itself with Messingschlager GmbH, an import company of bicycle parts and accessories with distribution throughout Europe, as its strategic distribution partner for Tour de France products.
http://www.licensing.biz/news/4316/Tour-de-France-signs-Cycle-Force-Group
© Licensing.biz 2009. All rights reserved.
Le Tour de France and Cycle Force Group
Le Tour de France Signs Cycle Force Group for Bicycles, Accessories and Parts
(New York, NY – November 23, 2009) MODA International Marketing is pleased to announce a new licensing partnership for Le Tour de France. Cycle Force Group has been granted a license by Amaury Sport Organization (ASO), the official organizer of Le Tour de France. MODA International Marketing is the exclusive agency for Le Tour de France in North America, United Kingdom and Brazil and is responsible for putting the deal together.
Cycle Force Group is a leading manufacturer of bicycles and accessories located in Ames, IA. Cycle Force Group will offer a full range of Le Tour de France bicycle, parts and accessories beginning in Spring 2010 in North America, United Kingdom and Europe. Distribution will be through mass retailers, sporting good stores, distributors and online retailers. Cycle Force Group has aligned themselves with Messingschlager GmbH & Co. a leading import company of bicycle parts and accessories with distribution throughout Europe as their strategic distribution partner for Tour de France products.
THE TOUR DE FRANCE – the Tour Everyday is a brand that we fully expect will dominate the dynamic and growing bike and accessories categories, according the MODA. The Tour de France delivers a highly regarded and well-known global brand that will add a fresh, exciting positioning and experience in the cluttered ‘cycling’ space. After all, this global iconic cycling brand with over 100 year heritage stands for one of the most difficult, strenuous, endurance sporting events of all time. The Tour’s name on cycling products naturally extends this experience and authority from a 3 week event to everyday, The Tour Every Day.
About ASO:
Amaury Sport Organisation belongs to the French press group, E.P.A. (Philippe Amaury Publications), which owns the newspapers and magazine publications l’Equipe, France Football, l’Equipe Magazine, Vélo Magazine, Le Parisien and Aujourd’hui in France. The group has also developed an audio-visual branch, with the creation of l’Equipe TV, and new technologies with the web-sites www.lequipe.fr and www.leparisien.fr, to such an extent that it is today one of the key figures in the French media world.
A.S.O., created in September 1992, is specialized in the organization of renowned sports events, such as the Tour de France, the Dakar and the Paris Marathon. Over the last few years, the company has expanded, A.S.O. having intensified its activities in the domain of cycling and taken up new disciplines, such as golf and equestrian sports.
Behind the range of internationally renowned and recognized events, Amaury Sport Organisation is focused on a precise goal: the design and management of spectacular top flight competitions respecting the sporting code of values and ethics, with long-term dedication.
About Cycle Force Group:
Cycle Force Group is one of the world’s largest suppliers of bicycles and bicycle related products, and distributes several internationally known brand names including Polaris®, Victory®, NASCAR, Kawasaki®, International®, and Smith & Wesson®. Cycle Force Group’s design and distribution headquarters is centrally located in Ames, Iowa. www.cyclefg.com
About MODA International Marketing, Inc.:
MODA, est. in 1988, is a full service international licensing agency specializing in corporate brand licensing. MODA’s expertise is building profitable and new businesses from our clients’ brands. MODA develops and executes the brand licensing strategy and provides management ensuring sustainability of the new licensed businesses. MODA’s innovative and strategic approach has resulted in successful and sustainable brand extensions to a broad range of product categories and retail channels. Clients include Fortune 500 companies, non-profits, hotels, restaurants and publishing.
BUILDING BUSINESSES FROM B®ANDS.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com
The Total Licensing Report
MODA International Marketing has announced a licensing agreement between client The Henry Ford and Dearborn Sausage Company, Inc. to create a line of meat products under the Greenfield Village-Rooted in the American Farm brand.
Using recipes from Greenfield Village, Dearborn Sausage will develop offerings including dried sausage, hams, meat sticks, and hot dogs. Product will begin shipping to grocery, mass, convenience stores, and auto travel centers in early spring.
Greenfield Village and Dearborn Sausage Company, Inc.
MODA Announces Food License
(New York, NY – November 13, 2009) MODA International Marketing announces a Licensing Agreement between client The Henry Ford and Dearborn Sausage Company, Inc. to create a line of meat products under the Greenfield Village™ — Rooted in The American Farm™ brand.
Part of The Henry Ford located in Dearborn, Michigan, ‘Greenfield Village’ is a 80 acres filled with 300 years of American history including four authentic working farms (including Firestone Farm which is the most visited farm in America), 12 on-site restaurants including a candy store, slow food dinners, a farmer’s market and seasonal food events all celebrating American traditional food – rooted in the American Farm. This rich source of food heritage and relevance serves up an unrivaled authentic American food brand.
Greenfield Village™ — Rooted in The American Farm™ celebrates America’s food heritage, supporting local and sustainable agriculture with recipes and cooking techniques that speak to today’s hottest trends. Using time-honored recipes from Greenfield Village, Dearborn Sausage, headquartered in Dearborn, MI, will develop offerings including Dried Sausage, Hams, Meat Sticks and Hot Dogs. Product will begin shipping to Grocery, Mass, Convenience Stores and Auto Travel Centers in Early Spring 2010.
About Dearborn Sausage Company, Inc.:
For more than 54 years, the Dearborn Sausage Company, located in Dearborn, Michigan, has produced fine sausage and ham products consistently day in and day out, whether bearing the Dearborn Brand label, or that of one of their valued co-packers. Few family-established businesses have demonstrated a vision to grasp the changing dynamics of an intensely competitive marketplace, and all the while Dearborn Sausage Company remains committed to maintaining its legacy, fine sausages and hams every time. Many of the meat processing retail companies have broader public identity, but Dearborn Sausage Company has built an outstanding reputation for delivering quality products to industry insiders — National Brand Private Label Accounts, Distributors, Packing Houses, Hotels, Golf Clubs, Markets and Restaurants.
About The Henry Ford:
The Henry Ford, located in Dearborn, Michigan was founded in 1929 by automotive pioneer Henry Ford. This history destination includes Henry Ford Museum, Greenfield Village, The Henry Ford IMAX Theatre, The Benson Ford Research Center and The Ford Rouge Factory Tour. The Henry Ford, America’s Greatest History Attraction, is the history destination that brings the American experience to life and attracts 1.5 million annually. For more information please visit our website www.thehenryford.org.
About MODA International Marketing, Inc:
MODA, est. in 1988, is a full service international licensing agency specializing in corporate brand licensing. MODA’s expertise is building profitable and new businesses from our clients’ brands. MODA develops and executes the brand licensing strategy and provides management ensuring sustainability of the new licensed businesses. MODA’s innovative and strategic approach has resulted in successful and sustainable brand extensions to a broad range of product categories and retail channels. Clients include Fortune 500 companies, non-profits, hotels, restaurants and publishing.
BUILDING BUSINESSES FROM B®ANDS. www.modaintl.com
For more information about MODA International Marketing, Inc., please visit www.modaintl.com
MODA and Lighthouse International
MODA Announces New client: Lighthouse International
(New York, NY – November 6, 2009) MODA International Marketing has entered into an Agreement with Lighthouse International to extend the Lighthouse brand globally, via licensing, in targeted product categories. Lighthouse International is a leading non-profit organization dedicated to preserving vision and providing critically needed vision and rehabilitation services to help people of all ages overcome the challenges of vision loss.
The Lighthouse is a leader in preserving vision and making life easier for those with vision impairment. There are about 314 million people worldwide who are visually impaired. Licensed products such as sunglasses, magnifying mirrors, lighting, and other relevant and appropriate products will promote the importance of vision loss prevention as well as giving consumers an opportunity to support a great cause.
About Lighthouse International
Founded in 1905, Lighthouse International is a leading nonprofit organization dedicated to fighting vision loss through prevention, treatment and empowerment. It achieves this through clinical and rehabilitation services, education, research and advocacy. For more information about vision loss and its causes, contact Lighthouse International at 1-800-829-0500 or visit www.lighthouse.org.
About MODA International Marketing, Inc.
MODA, est. in 1988, is a full service international licensing agency specializing in corporate brand licensing. MODA’s expertise is building profitable and new businesses from our clients’ brands and other existing corporate assets. MODA develops and executes the strategy and provides management ensuring sustainability of the new licensed businesses. MODA’s innovative and strategic approach has resulted in successful and sustainable brand extensions to a broad range of product categories and retail channels. Clients include Fortune 500 companies, non-profits, hotels, restaurants and publishing. BUILDING BUSINESSES FROM B®ANDS.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com.
MODA and Audiovox
MODA Renews Worldwide Agency Agreement wiht Audiovox Corporation
(New York, NY – November 2, 2009) MODA International Marketing is pleased to announce its renewed relationship with Audiovox Corporation, a leader in consumer electronics products and accessories. As the exclusive worldwide agent, MODA will continue to seek licenses for the Audiovox portfolio of brands including: Audiovox, Jensen, Advent, Acoustic Research and Terk.
“We are excited to continue working with Audiovox,” noted Michelle Alfandari, president of MODA International Marketing. “We see tremendous growth opportunity globally in a variety of consumer electronics categories.”
About Audiovox Corporation
Audiovox (Nasdaq: VOXX) is a recognized leader in the marketing of automotive entertainment, vehicle security and remote start systems, consumer electronics products and consumer electronics accessories. The company is number one in mobile video and places in the top ten of almost every category that it sells. Among the lines marketed by Audiovox are its mobile electronics products including mobile video systems, auto sound systems including satellite radio, vehicle security and remote start systems; consumer electronics products such as MP3 players, digital camcorders, DVRs, clock radios, portable DVD players, portable GPS, flat-panel TV’s, extended range two-way radios, multimedia products like digital picture frames and home and portable stereos; consumer electronics accessories such as Outdoor/Indoor antennas, connectivity products, headphones, speakers, wireless solutions, remote controls, power & surge protectors and media cleaning & storage devices; Energizer-branded products for rechargeable batteries and battery packs for camcorders, cordless phones, digital cameras and DVD players, as well as for power supply systems, automatic voltage regulators and surge protectors. The company
markets its products through an extensive distribution network that includes power retailers, 12-volt specialists, mass merchandisers and an OE sales group. The company markets products under the Audiovox, RCA, Jensen, Acoustic Research, Energizer, Advent, Code Alarm, TERK, Prestige and SURFACE brands. For additional information, visit our web site at www.audiovox.com.
About MODA International Marketing, Inc:
MODA, est. in 1988, is a full service international licensing agency specializing in corporate brand licensing. MODA’s expertise is building profitable and new businesses from our clients’ brands and other existing corporate assets. MODA develops and executes the strategy and provides management ensuring sustainability of the new licensed businesses. MODA’s innovative and strategic approach has resulted in successful and sustainable brand extensions to a broad range of product categories and retail channels. Clients include Fortune 500 companies, non-profits, hotels, restaurants and publishing. BUILDING BUSINESSES FROM B®ANDS.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com.
