Royalties
MODA and AmerTac
Moda International Marketing has signed its client, Prism Industries, into a deal with AmerTac. Under the terms of the deal, AmerTac will use Prism’s patent-pending lighting technology to create night lights with distinctive designs. The Prism lighting system is a low-cost energy-efficient lighting technology that is designed to enhance visual effects, color blends, and synchronize lights with sound.
Reprinted with permission of the publisher. Royalties, January 2008 issue, Vol. 3, No. 1, aNB Media, Inc.
Royalties
MODA International represents the Bollé, Bushnell and Tasco family of brands for licensing. Bushnell and Tasco are wide open to non-core products that relate to the great outdoors. In addition, MODA is looking for a fragrance licensee for the iconic Hoppe’s No. 9 brand of gun solvent. The fragrance, packaging, and performance will be very specific to men – many of which are not regular cologne users.
Reprinted with permission of the publisher. Royalties, January 2008 issue, Vol. 3, No. 1, aNB Media, Inc.
National Trust for Historic Preservation and Empire
MODA Announces: New National Trust for Historic Preservation Licensee for Decorative Mouldings to be Sold Exclusively at Lowe’s®
(New York – January 2008) – The National Trust for Historic Preservation, the nation’s leading non-profit dedicated to saving and preserving America’s diverse historic places, is pleased to announce that The Empire Company has been licensed to develop a new collection of authentic mouldings inspired by the landmark homes of the National Trust – available exclusively at Lowe’s.
Michelle Alfandari, President of MODA International Marketing, Inc., the licensing agency for the National Trust said, “The Empire Company is an industry leader, known for its quality products. They immediately recognized the value that the National Trust brought to the partnership making them a clear choice as a licensing partner.” “Lowe’s, together with Empire, will help deliver this message to their customers by creating powerful in-store merchandising that clearly articulates the ‘inspiration’ for these products,” continued Alfandari.
“The National Trust provides vast resources for product development and gives Empire the opportunity to market truly authentic American mouldings – a real differentiator at retail,” said Dennis Berry, Vice President of Sales and Marketing for The Empire Company.
According to Berry, Empire, together with The National Trust, toured the country visiting many historic sites for product inspiration. The result is 6 distinct moulding styles – as diverse as America’s design heritage. The moulding will be available in-store and via special order beginning in spring 2008.
“This marks the second National Trust program at Lowe’s, building on the highly successful paint program with Valspar,” said Miriam Lenett, Director of Business Development for the National Trust. “Lowe’s continues to be an important partner of the Trust and we look forward to continuing to expand our relationship with this important retailer.”
About The National Trust for Historic Preservation:
The National Trust for Historic Preservation is a non-profit membership organization bringing people together to protect, enhance and enjoy the places that matter to them. By saving the places where great moments from history – and the important moments of everyday life – took place, the National Trust for Historic Preservation helps revitalize neighborhoods and communities, spark economic development and promote environmental sustainability. With headquarters in Washington, DC, six regional offices, 29 historic sites, and partner organizations in all 50 states, the National Trust for Historic Preservation provides leadership, education, advocacy and resources to a national network of people, organizations and local communities committed to saving places, connecting us to our history and collectively shaping the future of America’s story. For more information, visit www.nationaltrust.org
For licensing information, contact info@modaintl.com.
About The Empire Company
The Empire Company, Inc., founded in 1946 as a small regional building materials distributor, shifted it’s focus in the 1960’s and 70’s to millwork. In 1991, new leadership expanded Empire’s distribution capabilities beyond the Midwest, providing mouldings, stair parts, and columns to their customers.
Empire has grown into one of the largest millwork distribution and manufacturing companies in the United States, with facilities in Zeeland, MI (Corp office), Allentown, PA, Chesapeake, VA, Dallas and Houston, TX, and Lakeland and Ocala, FL. The company services approx. 800 Lowe’s stores in the US and Canada, and also services _____ national lumberyard, supply chain, and pro-dealer businesses.
Empire is a multi-year recipient of Lowe’s prestigious “Supplier of the Year” award and provides its customers with logistical expertise, inventory management solutions, climate controlled warehouse facilities, mill certification, sales and marketing support, and a diverse supplier base.
About MODA International Marketing, Inc.
MODA International Marketing is a full service Licensing and Marketing agency that uses licensing as a business development model to leverage existing assets such as trademarks, brands, patents, ingredients and technology on a global or national basis. Established in 1988, MODA offers its broad client base customized strategic planning, implementation and management of turnkey licensing programs.
For over 19 Years, MODA has distinguished itself by identifying dynamic opportunities to strengthen and extend client brands and technologies throughout the global marketplace. MODA is proud to have delivered untapped profits across diverse industries and distribution channels.
MODA Clients:
Audiovox®, Jensen®, Acoustic Research®, Advent®, Terk® (Audiovox Corporation)*; The New York Times®*; Dakar and Le Tour de France (ASO)*; Champion® Athleticwear (Hanesbrands Inc.); Champion Europe; Coty, Inc.*; Trader Vic’s® (NUBECO Corporation)*; LYCRA® (Invista)*; Bollé®, Bushnell® Hoppes® and Tasco® (Bushnell Outdoor Products)*; Design in America™ and National Trust for Historic Preservation®*; The Henry Ford ®* ; Unipal Corrugated Pallets (Mondi-Anglo American plc)*; Ritz Hotel Limited – Ritz Paris; Better Homes and Gardens® (Meredith Corporation); Snap-on Tools®; Mack Trucks, Inc; Victoria and Albert Museum-London; and AskJeeves.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com.
*Indicates current clients
The Licensing Book
Le Tour de France Bikes to Launch in March
While the Tour de France continues to battle obstacles in the race, the brand remains strong at retail. World Wide Cycle Supply has developed a comprehensive line of bicycles for kids and adults that launched in August in Europe and at Inter-Bike in September in the U.S. The negative publicity surrounding scandals in cycling has not affected the brand at retail, according to Michelle Alfandari, president of MODA International, because the efforts to ensure a clean competition have underlined the brand’s commitment to fairness.
“The publicity around the event has only raised its profile in the U.S., and there is a level of respect for the organization that wants to ensure the best form of competition.” says Alfandari. “Almost every sport is facing some sort of scrutiny these days. We have not had any negative response whatsoever.”
Reprinted with permission of the publisher. The Licensing Book, November/December 2007 issue, Adventure Publishing Group and Total Licensing Ltd.
The Licensing Report
Amaury Sport Organization Partners With MODA
MODA has been appointed by Amaury Sport Organisation as exclusive licensing agent for its Dakar motorsports rally.
The Dakar motorsports rally is a 15-day annual on-road and off-road adventure that began in 1977. More than 13,000 participants race from Europe to Dakar, Senegal. MODA plans to position this as a luxury brand for men, across product categories including apparel, footwear, accessories, luggage, watches, electronics, personal care and automotive.
MODA has also announced that Hubble Lens has been licensed to develop a new collection of Tasco digital cameras for the European, South African and Middle Eastern markets. The license deal was facilitated by MODA International Marketing.
Tasco digital cameras will launch this month.
Dakar and MODA
DAKAR names MODA Exclusive Licensing Agency for U.S., Canada, Mexico and United Kingdom
(New York, NY – May 23, 2007) MODA (New York) has been appointed by Amaury Sport Organisation (A.S.O.) as exclusive licensing agent for its world renowned DAKAR motorsports rally.
DAKAR, the 15 day annual quintessential on-road and off-road motorsports adventure that began in 1977, is a race from Europe to DAKAR, Africa. The Dakar spirit is at the crossroads of several passions. Not only is it a one of a kind landmark event in the world of motorsports it is equally about extreme passions and contrasts. The diversity of the landscapes from Europe to Africa is equal to that of the rally competitors and spectators. The Road to Dakar is as symbolic as it is real. This most challenging endurance race for cars, bikes, trucks, and quads is known for its incredibly varying terrain demanding the newest technology and attracting the most skilled competitors. Whether they are amateur or professional, over 13,000 men and women, representing over 43 nationalities, have participated throughout the years. This prestigious extreme sport is broadcasted in over 185 countries to enthusiasts that watch the enthralling and dangerous sport from home or on the road, this event is the ultimate “adventure.”
MODA plans to position this as a luxury brand for men, across product categories including apparel, footwear, accessories, luggage, watches, electronics, personal care and automotive.
MODA will be exhibiting at the International Licensing Show in New York, from June 19 – 21, at booth number 3648.
About MODA International Marketing, Inc.
MODA International Marketing, established in 1988, is a full service marketing and business development company that uses licensing to leverage existing assets such as trademarks, corporate brands, patents, ingredients and technology on a global or national basis. MODA offers its broad client base customized strategic planning, implementation and management of turnkey licensing programs.
MODA is proud to have delivered untapped profits across diverse industries, distribution channels and geographies for its clients.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com or e-mail info@modaintl.com
About A.S.O.
Amaury Sport Organisation (A.S.O.) belongs to the French press group, E.P.A. (Philippe Amaury Publications), which owns the newspapers and magazine publications l’Equipe, France Football, l’Equipe Magazine, Vélo Magazine, Le Parisien and Aujourd’hui in France. The group has also developed an audio-visual branch, with the creation of l’Equipe TV, and new technologies with the web-sites www.lequipe.fr and www.leparisien.fr, to such an extent that it is today one of the key figures in the French media world.
A.S.O., created in September 1992, is specialized in the organization of renowned sports events, such as the Tour de France, the Dakar and the Paris Marathon. Over the last few years, the company has expanded, A.S.O. having intensified its activities in the domain of cycling and taken up new disciplines, such as golf and equestrian sports.
Behind the range of internationally renowned and recognized events, Amaury Sport Organisation is focused on a precise goal: the design and management of spectacular top flight competitions respecting the sporting code of values and ethics, with long-term dedication.
The Licensing Book
On Ellis Island, An Eight-Year-Old Licensing Relationship Pays Dividends
By Bryan Joiner
Last month, Lowe’s, the National Trust for Historic Preservation and the National Park Service celebrated the re-opening of the Ellis Island Ferry Building with Save Ellis Island, a not-for-profit group designed to save the landmarks at the former portal to the United States. Save Ellis Island funded the project with federal and New Jersey state funds and private donations, including that of Lowe’s, which has donated $2 million to the National Trust since 2005.
At first glance, this does not appear to be a licensing story, but to see the connection; you have to go back to 1999. That’s when the National Trust, which is represented in the licensing arena by MODA International, first teamed up with Valspar to produce a line of licensed historic paint colors. The line was introduced as a co-branded venture at Lowe’s under Lowe’s American Tradition label.
As it turns out, there was a significant market for the exact paint colors used at historic sites, says Miriam Lennett, director of business development for the National Trust. “It’s exciting for the consumer. If they buy the specific color that was in Woodrow Wilson’s dining room, they can tell their friends and feel connected to history,” says Lennett.
With that agreement in place, the National Trust and Lowe’s kept in contact over the following years. Representatives from the National Trust traveled to Lowe’s headquarters to have ongoing discussions about branding and messaging, and in 2005, that work paid off. Lowe’s had decided to support historic preservation projects in the northeast by establishing a fund to be administered by the National Trust. “They created the fund with the National Trust because they knew that we could help them make a positive impact in their communities. Historic preservation and home improvement are very closely related, so it made both business and philanthropic sense,” says Lennett.
Lowe’s agreed to give $1 million to the National Trust in both 2005 and 2006, and the Trust dispensed the funds among 10 preservation projects in the northeast. The National Trust accepted applications from preservation projects across the country and recommended them for funding if they met specific goals. Save Ellis Island qualified, and received a $100,000 grant.
Michelle Alfandari, president of MODA International, said the result illustrates how licensing deals can blossom beyond the licensor-licensee relationship when both parties are looking for something that makes business sense, if not dollars and cents.
“MODA’s approach is to use licensing to achieve our clients’ business objectives. Sometimes these objectives are not limited to incremental revenue or protection of the trademark but includes other measurable and tangible benefits,” Alfandari says. “In this particular case the Lowe’s contribution that supports the core mission of the National Trust is one such tangible by-product of a successful licensing relationship. There are times as an agent when a client will prioritize their licensing objectives and in some cases that may mean heightening awareness, more so than generating revenue. So we may look at a licensee that’s going to provide more exposure, maybe without significant revenue.”
The National Park Service/Ellis Island received great revenue; for Lowe’s, the exposure means something more. Lowe’s is now inextricably linked with an iconic place that brought hope to millions. It’s the type of exposure that money can buy, but only if you have the right relationships – and it all started with licensing.
Reprinted with permission of the publisher. The Licensing Book, May 2007 issue, Adventure Publishing Group and Total Licensing Ltd.
Le Tour de France and VeloGear
MODA INTERNATIONAL MARKETING ANNOUNCES LICENSE AGREEMENT RENEWAL FOR ITS NEWEST CLIENT, LE TOUR DE FRANCE
New York, New York (June 9, 2006) MODA International Marketing is pleased to announce the renewed relationship between client Le Tour de France and Velo®Gear for t-shirts and posters.
For over 100 years, Le Tour de France, which takes place every summer in France and neighboring countries, has been know as “the greatest race” and is by far the most prestigious of all cycling competitions.
“Today, Le Tour de France is considered as more than a race. It has grown into an asirational brand whose equity translates into a variety of different consumer products,” noted Michelle Alfandari, president, MODA International Marketing. “The continued partnership with Velo®Gear is a sure sign that the TDF brand is as strong as ever.”
“We are excited about our ongoing relationship with Velo®Gear,” said Frederic Viargues, Licensing Manager for Le Tour de France. “We continue to be impressed with their operations and capabilities, and look forward to ongoing success.”
About Velo®Gear
Velo®Gear, a division of Inside Communications Inc., publishers of Velo®News and Inside Triathlon, began in 1996 as a retail outlet for the company’s own Velo®Press books. In the past 10 years, it has grown into a mature print and online (www.velogear.com) catalog company, providing hard to find cycling gifts and merchandise to both the hard-core enthusiast, and the novice alike.
About MODA International Marketing
MODA International Marketing is a full service licensing and marketing company with offices in New York and Geneva. MODA specializes in the global representation of brands, trademarks, patents, technology and ingredients. MODA offers its diverse client base customized strategic planning, implementation and management of turnkey international licensing programs.
For 18 Years, MODA has distinguished itself by identifying dynamic opportunities to strengthen and extend client brands and technologies throughout the global marketplace. MODA is proud to have delivered untapped profits across diverse industries and distribution channels for the following major brands:
The New York Times*; Le Tour de France (ASO)*; Champion® Athleticwear (a division of Sara Lee Corporation)*; Champion Europe*; Coty, Inc.*; Trader Vic’s (NUBECO Corporation)*; Lycra®, Coolmax®, Thermolite®, Tactel®, Supplex®, Cordura®, Aquator® (Invista)*; Bollé®, Bushnell® and Tasco® (Bushnell Outdoor Products)*; Design in America™ and National Trust for Historic Preservation®*; Unipal Corrugated Pallets (Mondi-Anglo American plc)*; Ritz Hotel Limited – Ritz Paris; Better Homes and Gardens (Meredith Corporation); Snap-on Tools; Mack Trucks, Inc; Victoria and Albert Museum-London; and AskJeeves.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com.
*Indicates current clients
Le Tour de France and MODA
Le Tour De France names MODA Exclusive Licensing Agency for U.S., Canada, Mexico and Brazil
(New York, NY – May 11, 2006) MODA has been chosen by Amaury Sport Organisation (A.S.O.) as exclusive licensing agent for its world renowned Le Tour de France brand in the United States, Canada, Mexico and Brazil. Le Tour de France is by far the most prestigious of all cycling competitions and one of the sport events with the greatest worldwide TV coverage. For over 100 years, Le Tour de France, which takes place every summer in France and neighboring countries, has been known as “the greatest race”. Today, Le Tour de France is considered more than a race. It has grown into an aspirational brand whose equity translates into a variety of different consumer products. According to both Michelle Alfandari and Julien Born of MODA, plans are to extend the brand to bicycles, helmets, bicycle accessories and equipment, apparel, food and nutritional products, games and more, adding to existing U.S. licensees.
According to Frédéric Viargues, Licensing Manager for A.S.O., “The Tour de France has great awareness in the United States and cycling is an ever growing sport there. The US therefore represents a great business potential for us and, with the appointment of MODA as our agent, we now look forward to many more licensing opportunities and continued growth for our brand and our business in general”.
About MODA International Marketing
MODA International Marketing is a full service licensing and marketing company with offices in New York and Geneva. MODA specializes in the global representation of brands, trademarks, patents, technology and ingredients. MODA offers its diverse client base customized strategic planning, implementation and management of turnkey international licensing programs.
For 18 Years, MODA has distinguished itself by identifying dynamic opportunities to strengthen and extend client brands and technologies throughout the global marketplace. MODA is proud to have delivered untapped profits across diverse industries and distribution channels for the following major brands:
The New York Times*; Le Tour de France (ASO)*; Champion® Athleticwear (a division of Sara Lee Corporation)*; Champion Europe*; Coty, Inc.*; Trader Vic’s (NUBECO Corporation)*; Lycra®, Coolmax®, Thermolite®, Tactel®, Supplex®, Cordura®, Aquator® (Invista)*; Bollé®, Bushnell® and Tasco® (Bushnell Outdoor Products)*; Design in America™ and National Trust for Historic Preservation®*; Unipal Corrugated Pallets (Mondi-Anglo American plc)*; Ritz Hotel Limited – Ritz Paris; Better Homes and Gardens (Meredith Corporation); Snap-on Tools; Mack Trucks, Inc; Victoria and Albert Museum-London; and AskJeeves.
For more information about MODA International Marketing, Inc., please visit www.modaintl.com.
*Indicates current clients
