The Licensing Sourcebook: Europe 2009
Spare Parts for Le Tour
MODA International Marketing recently announced a new licensing partnership for the Le Tour de France. Cycle Force Group has been granted a license by Amaury Sport Organization (ASO), the official organizer of the Le Tour de France, too develop and sell a full range of Le Tour de France bicycle parts and accessories. The range will be available from Spring 2010 in North America, United Kingdom and Europe through mass retailers, sporting good stores, distributors and online retailers.
