The Licensing Book
MODA Licensing Has A New Look and A New Name
June 2010
MODA has a new name, brand identity, and soon-to-be-live website. The new name, MODA Licensing and new identity better translate MODA’s results-driven approach to “Building Business From Brands.”
MODA was established in 1988 with the name MODA International Marketing. At that time, being international distinguished MODA from other corporate brand licensing agencies. In the earliest days of MODA, the company had an office in Paris and did deals in Singapore, Korea, Spain, Australia, and Japan. MODA represented clients from Europe and the U.S. In addition to the “international” differentiator, MODA set out from its inception to use licensing as a strategic business model to meet clients’ objectives. The new website will better illustrate services the company offers and will feature a blog with relevant information for brand owners, licensees, and retailers, with connections to Twitter, LinkedIn, and Facebook.
For MODA client Le Tour de France, Cycle Force Group will be producing a full range of cycling products that will include bikes (men, women, and children), scooters, electric bikes, helmets, gloves, parts, and bags. There will be more than 70 SKU’s in the line, with an initial rollout in time for holiday 2010. In addition, MODA has also successfully licensed Tour de France for headwear, eyewear, socks, and publishing.
American’s Vetdogs is an example of how MODA creates “brands” from the equity of a non-profit organization. The company has harnessed the assets of service dogs working for America’s military veterans with the expertise and authority that America’s Vetdogs has in breeding, raising, and training service and therapy dogs for disabled veterans. Vetdogs targeted products include dog accessories, toys, grooming, crates & kennels, dog food, chews, biscuits, leashes, collars, dog bowls, travel, and training.
The New York Times Wine Club provides distinctive wines from the top regions of the world, each tasted and selected by Global Wine Co. These wines represent a range of varieties and styles, creating a unique tasting experience.
The club offers access to quality wines from small, family-run boutique wineries with limited production. The combination of wines offered is unavailable through other clubs, and many of the wines come from wineries with limited or no presence in the United States.
Other licensed products for the New York Times include airport stores, T-shirts, electronic handheld toys and games (SET Sudoku, Crossword Puzzles), calendar, greeting cards, historic-themed newspaper compilations, and books.
Other MODA clients include The Henry Ford, UNICEF, The National Trust for Historic Preservation, Jensen, Lighthouse International, and Acoustic Research.
