MODA Licensing Announces License Deal for America’s VetDogs
June 29, 2010
The Veteran’s K-9 Corps® is proud to announce it has secured Vo-Toys, Inc., a multi-generational, nationally recognized manufacturer of companion animal pet supplies to develop a program under the American VetDogs license for toys made of durable rubber, rugged nylon, stuffed plush toys, vinyl and canvas. Additionally, Vo-Toys, Inc. will be creating a line of transitional summer items of and including flotation vests, flotation toys, t-shirts, harnesses, grooming (nail clippers, brushes, and combs), ID tags, feeding bowls, travel accessories and a full line of pet containment merchandise. America’s VetDogs® licensed products by Vo-Toys will launch fourth quarter 2010. The license was initiated and finalized by MODA Licensing, Inc.
The targeted channels of distribution are: pet specialty, mass retailers, supermarkets, farm and Ag stores, military PX’s, direct mail and e-commerce. According to Michelle Alfandari, President/CEO of MODA, “The notion that consumers can purchase the highest quality dog products while supporting America’s military heroes is a differentiator that will resonate with all dog owners including members of the military, veterans, their families and friends. A portion of the proceeds from the sale of America’s VetDogs® products will go back to America’s VetDogs® to help raise, train and match service dogs to our American heroes at no charge to the solider.”
Alfandari continues, “The packaging will tell the story. America’s VetDogs® brand is a credible and authoritative one coming from the pre-eminent non-profit organization dedicated to providing service and therapy dogs to American Veterans and active personnel with wide ranging needs from post traumatic symptoms to loss of limbs. America’s VetDogs® grew out of the Guide Dog Foundation and are experts in breeding, raising and training dogs, so the extension to dog products is a natural one. This expertise combined with the reputation of Vo-Toys for high quality, creative and well priced dog toys and accessories is a major win for retailers and consumers. The America’s VetDogs® brand will drive traffic and call consumers to action while the product performance will ensure a loyal consumer.”
Gary Hirschberg, Executive Vice-President of Vo-Toys states, “We are delighted to be developing the America’s VetDogs® brand to our product line of leading, high quality dog toys and accessories. We were searching for the correct, cause-related license to develop. The fact that we can contribute to the noble effort of providing service dogs to our military heroes is an honor that fits right in with our company’s objectives and mission. We are committed to a long term and rewarding relationship with America’s VetDogs®.”
Jeff Bressler, EVP America’s VetDogs® said, “We are pleased to partner with Vo-Toys and will use our resources to support and engage the consumer including social media to ensure that the VetDogs® experience is a dynamic and successful one for retailers and consumers.”
“We are excited to add Vo-Toys to the America’s VetDogs® family of products, joining Bil-Jac, our licensee for America’s VetDogs® Dog Treats.” Said Scott Todd, SVP Business Development at MODA. Other targeted products include: Crates & Kennels, Dog Food, Chews, Biscuits, Flea & Tick, Leashes & Leads, Collars, Training, Publishing and more.
