UNICEF TO EXHIBIT AT BRAND LICENSING EUROPE 2010 TO SUPPORT NEW LICENSING EFFORTS

(New York, NY – September 14, 2010) – For the first time UNICEF (United Nations Children’s Fund) will be exhibiting at Brand Licensing Europe. MODA Licensing, Inc. (formerly MODA International Marketing) is representing UNICEF globally.

With a focus on children’s product categories, UNICEF provides an alternative and complementary brand to character and entertainment properties and traditional designs. The UNICEF brand for licensing is global and multicultural, connecting with children around the world. This message is the basis for the brand licensing positioning and will be extended to licensed products via graphics, messaging and design. Available product categories include: Toys, Apparel, First Aid, Eyewear, Books, Software, Video games and Juvenile products. This comes at a great time as retailers and consumers are seeking differentiation.

The icing on the cake is the “cause.” Research shows that consumers care about cause and that it provides a reason to buy. Additionally, the cause creates great opportunities for in-store merchandising, pop-up stores and tie-ins to unforeseen world events that lend themselves to giving.

With strong worldwide awareness, 90%+ in most markets, UNICEF is a “borderless” brand that will resonate with consumers of all ages and backgrounds globally, locally and regionally.

The only truly global humanitarian organization with a children’s cause, UNICEF is committed to improving the lives of children around the world, helping children survive and thrive from childhood to adolescence. UNICEF is also the world’s leading charity greeting card brand, with a successful track record that spans over 60 years.

We invite visitors to the UNICEF booth (C053) to hear more about the extraordinary opportunities that this brand has to offer. Please contact MODA for an appointment.

About UNICEF:
UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

About MODA Licensing, Inc.
A global licensing agency established in 1988, MODA is a leader in using licensing to add value and build businesses from brands, trademarks and technology across diverse industries and retail channels. Headquartered in NYC with Global Associates worldwide, MODA offers a full range of services including consulting. Proven methodology has resulted in enduring and profitable brand extensions for clients (Fortune 500, non-profits, sports events, publishing and hospitality), delivering incremental revenue, protecting intellectual property and enhancing core business.

BUILDING BUSINESSES FROM B®ANDS. Visit us on Facebook, Twitter and www.pixelelves.com/moda.

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