MODA ANNOUNCES NEW LICENSE FOR ARGENTINA FOR CLIENT AUDIOVOX
Author: MODA Team
Category: In the News
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MODA ANNOUNCES NEW LICENSE FOR ARGENTINA FOR CLIENT AUDIOVOX
(New York, NY – August 26, 2010) – MODA Licensing, Inc. announces a Licensing Agreement between client Audiovox Corporation and Dafran S.A. to create a line of electronics under the Audiovox brand exclusively in Argentina. Dafran’s range of product categories will include: Computers; TV and Video; Air Conditioners; and Major and Small Kitchen Appliances. Introduction is planned for 2011 with distribution through Hypermarkets, Department Stores and Specialty Retailers.
About Audiovox
Audiovox (NASDAQ:VOXX) is a recognized leader in the marketing of automotive entertainment, vehicle security and remote start systems, consumer electronics products and consumer electronics accessories. The company is number one in mobile video and places in the top ten of almost every category that it sells. Among the lines marketed by Audiovox are its mobile electronics products including mobile video systems, FLO TV, Mobile Video + PlayStation 2 systems, auto sound systems including satellite radio, vehicle security and remote start systems; consumer electronics products such as MP3 players, digital camcorders, DVRs, Internet radios, clock radios, portable DVD players, multimedia products like digital picture frames and home and portable stereos; consumer electronics accessories such as indoor/outdoor antennas, connectivity products, headphones, speakers, wireless solutions, remote controls, power & surge protectors and media cleaning & storage devices; Energizer®-branded products for rechargeable batteries and battery packs for camcorders, cordless phones, digital cameras and DVD players, as well as for power supply systems, automatic voltage regulators and surge protectors. The company markets its products through an extensive distribution network that includes power retailers, 12-volt specialists, mass merchandisers and an OE sales group. The company markets products under the Audiovox, RCA, Jensen, Acoustic Research, Energizer, Advent, Code Alarm, TERK, Prestige and SURFACE brands. For additional information, visit our Web site at www.audiovox.com.
About Dafran S.A.
Dafran S.A. is currently licensee for international brands such as Everlast and Audiovox, and is planning to add more iconic names to its portfolio, taking advantage of the uptrend expected for Latin America in the years to come. Headquartered in Buenos Aires, it offers companies who are seeking a presence in Argentina and South America a strong, 25-year relationship with Hypermarkets, Department Stores, and Specialty Retailers of Consumer Electronics, Fashion, and Sporting Goods Stores. From its deep knowledge of Latin American Countries, their different consumers and market segments, the company has the expertise to design the best way to succeed. Distribution, Licensing, DTR — all can be handled through Dafran S.A. in order to develop a prosperous and reliable business. For more information, please contact info@dafran.com.ar.
About MODA Licensing, Inc.
A global licensing agency established in 1988, MODA is a leader in using licensing to add value and build businesses from brands, trademarks and technology across diverse industries and retail channels. Headquartered in NYC with Global Associates worldwide, MODA offers a full range of services including consulting. Proven methodology has resulted in enduring and profitable brand extensions for clients (Fortune 500, non-profits, sports events, publishing and hospitality), delivering incremental revenue, protecting intellectual property and enhancing core business.
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