March 1, 2010
Top 125 Global Licensors
National Trust for Historic Preservation
78. NATIONAL TRUST FOR HISTORIC PRESERVATION
$225M (NON-PROFIT)
MICHELLE ALFANDARI, PRESIDENT AND CEO, MODA LICENSING, +1.212.687.7640
There are two key areas of focus: For home furnishings, there is the “Design in America” furniture collection, including bedroom, living room, dining room and accent pieces from licensee Hammary Furniture; for DIY, there is a historic paint collection with Valspar paint and a decorative moulding collection with the Empire Co. The Design in America furniture collection will add a new collection inspired by the styles of the La Valencia Hotel, which will be launched at High Point furniture market spring 2010. The decorative moulding program will continue to roll out at Lowe’s with about 100 new stores to be added in first half of 2010. The paint collection will benefit from an enhanced marketing initiative to launch by third quarter 2010. The Design in America furniture collection continues to be distributed in specialty furniture stores, department stores and at La-Z-Boy showrooms. The paint and decorative moulding collections are sold exclusively at Lowe’s.
