November 30, 2009
Tour de France Licensing Bikes
Cycle Force Group has been granted a license by Amaury Sport Organization, the official organizer of Le Tour de France. MODA International Marketing is the agency that brokered the deal.
Cycle Force Group is a leading manufacturer of bicycles and accessories located in Ames, Iowa. Cycle Force Group will offer a full range of Le Tour de France bicycle, parts and accessories beginning in spring 2010 in North America, the United Kingdom and Europe.
Distribution will be through mass retailers, sporting good stores, distributors and online retailers. Cycle Force Group has aligned themselves with Messingschlager GmbH & Co. a leading import company of bicycle parts and accessories with distribution throughout Europe as their strategic distribution partner for Tour de France products.
