MODA Announces New Licenses
The Henry Ford, a history destination located in Dearborn, MI, has entered into a license agreement with the Franklin Mint for a die-cast of the 1941 Lincoln Continental Edsel Ford’s Dream Car — LE. The Agreement was handled by MODA International Marketing, the licensing agency representing The Henry Ford and is a co-license with Ford Motor Co.
In addition, Bushnell Outdoor Products has announced that Bell Ranger has been licensed to develop a new line of apparel for men, women and kids under its “Bushnell” trademark. Bushnell apparel will be introduced at the January 2009 SHOT show and will be distributed in sporting goods, department stores, and more.
Finally, Headsweats, a leading manufacturer of performance and sports branded headwear has been granted the license by Amaury Sport Organization (referred to as ASO, owner and organizer of Le Tour De France). A new line of Le Tour De France licensed headwear including technical hats, caps, and visors made from moisture-wicking materials or high-quality cotton twill will launch in the spring through bike shops, sporting good stores, mass merchants, and online retailers in the U.S. and Canada.
