Amaury Sport Organization Partners With MODA
MODA has been appointed by Amaury Sport Organisation as exclusive licensing agent for its Dakar motorsports rally.
The Dakar motorsports rally is a 15-day annual on-road and off-road adventure that began in 1977. More than 13,000 participants race from Europe to Dakar, Senegal. MODA plans to position this as a luxury brand for men, across product categories including apparel, footwear, accessories, luggage, watches, electronics, personal care and automotive.
MODA has also announced that Hubble Lens has been licensed to develop a new collection of Tasco digital cameras for the European, South African and Middle Eastern markets. The license deal was facilitated by MODA International Marketing.
Tasco digital cameras will launch this month.
