Hear it from the Experts! LICENSING UNIVERSITY 2011

LICENSING UNIVERSITY – LICENSING INTERNATION AL EXPO
June 14 – 16, 2011 Mandalay Bay Convention Center, Las Vegas

Hear it from the Expert! Michelle Alfandari, President/CEO of MODA Licensing, Inc. will be a featured panelist in the following seminar:
“Working with Licensing Agents and Consultants”
Tuesday, June 14
10:00am – 11:30am
Licensing agents and consultants can play a central role in the development of an effective licensing program. This seminar will aid participants in defining respective roles; key into the pertinent questions they should be asking if considering an agent or consultant and learn how the best relationships work. Panelists will include executives who work with corporate trademarks, entertainment and character properties, and literary and art properties.

SPEAKER BIOS:
MARTY BROCHSTEIN
Senior VP of Industry Relations and Information, LIMA
Mr. Brochstein joined the LIMA staff in 2008 after 12 years as Executive Editor of The Licensing Letter, a New York-based newsletter that covers the global licensing business. He also was Editorial Director of the parent publishing company, EPM Communications. In addition to writing and editing the twice-monthly newsletter, he also compiled the publication’s industry numbers and edited EPM’s other licensing-related publications, including International Licensing: A Status Report, and The Licensing Letter’s Sports Licensing Report. Brochstein was a business journalist for more than 20 years, primarily covering the consumer products and retail industries. Before joining The Licensing Letter, he spent five years as Senior Editor of Television Digest. He is a graduate of Boston University.

MICHELLE ALFANDARI
President/CEO, MODA Licensing, Inc
Michelle Alfandari is President/CEO of MODA Licensing, Inc. She has over 30 years of business development, licensing, strategic planning, marketing and sales experience.
Ms. Alfandari established MODA Licensing, Inc. (as MODA International Marketing, Inc.) in 1988 and has developed MODA into a globally recognized leader in brand licensing.
MODA Licensing has been in the forefront in recognizing the value of licensing as a business model to build businesses from corporate brands, non-profits, trademarks and technology. MODA has developed and executed licensed businesses globally across diverse industries and retail channels. MODA’s innovative methodology has delivered a track record of success for its clients including generating incremental revenue, protection of IP and enhancing core businesses.
Ms. Alfandari is a member of LIMA (Licensing Industry Merchandising Association) and LES (Licensing Executives Society). She has written articles for licensing and trade journals and was a contributor to Licensing for Dummies published by Wiley Publishing, Inc. Ms. Alfandari has been a speaker at licensing conferences including the Licensing International Expo (New York and Las Vegas), CLE (Continuing Law Education) conferences, Luxury Marketing Council and Cause Marketing Forum’s annual conference and is considered an authority on brand licensing for corporations and non-profits.