MODA’s President/CEO is the guest speaker on May 19, 2011 for the Cause Marketing Forum web conference!
The Cause Marketing Masters Series presents Michelle Alfandari of MODA Licensing
“Cause Licensing Update”
Thursday, May 19 from 1:30pm – 2:30pm EST
For some nonprofit organizations, pursuing brand licensing opportunities has proved a valuable source of funds while for others it has been a waste of time and money. Learn how to assess your group’s brand licensing prospects from Michelle Alfandari whose company has developed successful programs for America’s Vet Dogs, the National Trust for Historic Preservation, The Victoria & Albert Museum.
Speaker Profile: Michelle Alfandari is President/CEO of MODA Licensing, Inc. She has over 30 years of business development, licensing, strategic planning, marketing and sales experience.
Ms. Alfandari established MODA Licensing, Inc. (as MODA International Marketing, Inc.) in 1988 and has developed MODA into a globally recognized leader in brand licensing.
MODA Licensing has been in the forefront in recognizing the value of licensing as a business model to build businesses from corporate brands, non-profits, trademarks and technology. MODA has developed and executed licensed businesses globally across diverse industries and retail channels. MODA’s innovative methodology has delivered a track record of success for its clients including generating incremental revenue, protection of IP and enhancing core businesses.
Ms. Alfandari is a member of LIMA (Licensing Industry Merchandising Association) and LES (Licensing Executives Society). She has written articles for licensing and trade journals and was a contributor to Licensing for Dummies published by Wiley Publishing, Inc. Ms. Alfandari has been a speaker at licensing conferences including the Licensing International Expo (New York and Las Vegas), CLE (Continuing Law Education) conferences, Luxury Marketing Council and Cause Marketing Forum’s annual conference and is considered an authority on brand licensing for corporations and non-profits.
Client and Property Portfolio:
Clients (past & present*) include:
Taste of Home* (a Readers Digest company), UNICEF*, America’s VetDogs*, The New York Times, Audiovox Corporation* (including Audiovox, Advent, Acoustic Research, Jensen), Champion® Athleticwear (a Division of Sara Lee Corporation), LYCRA®* (an Invista brand now part of Koch Industries, formerly DuPont), Le Tour de France*, Trader Vic’s (Nubeco Corporation), The Henry Ford (including The Henry Ford, Greenfield Village and Henry Ford Museum), Ritz Hotel-Paris, National Trust for Historic Preservation*, Bushnell Outdoor Products* (including Bushnell, Bollé, and Tasco brands), Victoria & Albert Museum – London, National Aquarium in Baltimore, Nature Conservancy, ASE (National Institute for Automotive Services Excellence), Meredith Corporation – Better Homes & Gardens, Snap-on Tools, Mack Trucks, Inc., UNIPAL International Corporation*, Coty, Inc.
Brand Partnership:
MODA announced in January of 2011 that they are an equity partner in the newly formed Joe DiMaggio, LLC. MODA and its partners will promote and license the name, likeness and image of Joe DiMaggio by leveraging his legendary status on and off the baseball field.
Licensed brand extensions include:
Home Furnishings, Tableware and Decorative Accessories, Rugs and Carpets, Food, Bicycles and Accessories, Cardio Exercise Equipment, Cosmetics, Paints & Finishes, Decorative Moulding, Tools, Food, Dog Treats and Toys, Automotive Aftermarket products, Footwear, Apparel and Accessories, Electronics, Promotional and Incentive products, Stationery & Gift, Plush, Headwear, Juvenile, Die-cast, Toys, Wine Club, Books.
Distribution channels for licensed products include:
Mass market, Home Improvement Warehouses, Department and specialty retailers, catalog and direct mail, B2B and Online/e-commerce.
Prior to establishing MODA, Michelle’s background included sales, marketing and management positions in the garment and textiles industries for Burlington Industries and the health services arena.
For more information, please go to www.pixelelves.com/moda
Visit the website to register for the web conference.
http://www.causemarketingforum.com/site/apps/nlnet/content2.aspx?c=bkLUKcOTLkK4E&b=6423029&ct=9309737
